1. Middle-aged and elderly people: This group has deep cultural roots in drinking tea, and the quality and taste of tea are very important. They pay attention to quality and prefer high-grade tea produced by old tea trees and famous mountains. At the same time, they have higher requirements for quality of life and health. They think that drinking tea can lower blood pressure, clear away heat and detoxify.
2. Young people: In recent years, young people have begun to pay more attention to tea drinks. They usually pay more attention to sensory experience, such as taste, fragrance and visual effect. They also pay more attention to the innovation and personalization of tea, and pay attention to the collocation and creativity of tea and other materials. In addition, young people pay more attention to the health care function of tea, especially women.
3. High-end consumers: The tea consumption of this group is usually related to high-end brands, high-end tea restaurants and luxury gifts. They pay attention to varieties and grades, and pay more attention to supporting conditions such as tea set, environment and service. These people usually have higher income and spending power.
4. Business people: Business people usually drink tea for leisure and entertaining customers, and pay attention to the environment and service of tea restaurants. Pay more attention to the brand, origin and taste of tea, and also pay more attention to the etiquette and cultural background of tea ceremony.
Generally speaking, tea consumption groups are diverse, and tea consumption has a wide range of social, cultural and economic significance because of its cultural connotation and diversified varieties.