65438+1October 18, Hunan Satellite TV's self-made drama "I really met love that day" landed in the weekly theater of "When Youth is Going on". If nothing else happens, this will be the last TV series of "When Youth Is Going on". It is expected that in March, Monsoon Theater will completely replace Youth in Progress and become the only weekly theater operated by Hunan Satellite TV.
From 20 1 1, Hunan Satellite TV opened Mango Week Theater for the first time, and the satellite TV platform has been exploring the operation of Week Theater for 10 years. From copyrighted dramas to self-made dramas, from frequent explosions to survival in the cracks, from the battleground of military strategists to abandonment, it is imperative to reform the situation in the rivers and lakes every week.
Decadal change
Among the five first-line TV stations, Hunan Satellite TV is not the only one that offers weekly broadcast theaters. However, from the operating situation, the six theaters (Mango Weekly Broadcast Theater, First Weekly Broadcast Theater, Youth Sunday, Diamond Solo Theater, Super Solo Theater, and Youth Time) opened by Hunan Satellite TV are the most representative, with relatively outstanding achievements. To some extent, the changes of these six cinemas can represent the development of satellite TV weekly cinemas in 10 years.
By combing the explosion catalogue of Hunan Satellite TV's six-week broadcast theater, we can find that the 20 14 Legend of the Sword and the Chivalrous Man, the 20 15 Legend of the Cyclone Girl and the 20 17 Legend of China and Chu Qiao were all born in the summer file without exception. In other words, the success of the weekly broadcast theater depends on the ratings of the student party, and its achievements are not outstanding outside the summer file.
This problem actually points to the disadvantages of the fixed broadcast mode of satellite TV weekly broadcast theater.
The weekly broadcast theaters of five first-line TV stations are arranged between 22: 00 and 23: 30. No matter the office workers who are used to going to bed early and getting up early, the student party or the elderly audience, they can't afford this night.
The scheduling advantage of network video platform is too obvious. From 10:00, 12:00, 18:00, 20:00, the update time of the network video platform is quite user-friendly. More importantly, the satellite TV platform can't play back, fast forward or skip advertisements, and the audience knows how to choose between them.
As for the problem of "pseudo-weekly broadcasting" that has been criticized, the dilemma faced by the network video platform and the satellite TV platform is the same, and neither one is dominant. Under the censorship mechanism, the "American drama mode" of filming and broadcasting can not be realized. But even so, the "Fog Theater" has achieved success, which actually points to the second problem of the weekly broadcast theater of Satellite TV-the brand operation dilemma.
After 20 17 of Chu Qiao Biography, the weekly broadcast theater of Hunan Satellite TV did not explode. In 20 18, the behind-the-scenes teams of the two copyright dramas "Breaking the Sky" and "Phoenix Prison Phoenix", which were highly anticipated, were the top teams in the industry, but the response of the two works was not as good as expected, and the Zhoubo Theater was greatly hit.
Satellite TV's weekly broadcast theater stumbled, and the self-made drama on the online video platform was booming. In 20 17, the three major online videos produced such hit dramas as Chasing the Murder in a White Night, Crime Without a License, To Our Simple Beauty, Hello, Old Times, River God, Two Favorite Princesses, Legend of the Condor Heroes, and so on, ranging from suspense themes to youth campus, sand sculptures in ancient costumes, and martial arts.
Since 20 18, self-made dramas have made more outstanding achievements on the network video platform. Empresses in the Palace, The Story of Yan Xi Palace and The Royal Love of Ruyi Palace in the summer file completely stole the limelight of the TV platform. We should know that such an important schedule is a good opportunity to catalyze the outbreak of the weekly broadcast theater of satellite TV, but the student party has turned to the embrace of the online video platform.
Satellite TV's weekly broadcast theater is not without its own drama. Cyclone Girl, produced by Hunan Satellite TV 20 15, is the most watched weekly drama of CSM. However, after that, the performance of self-made dramas in the weekly broadcast theater of satellite TV platform was too general, far less than that of the three major online video platforms.
Copyright dramas can't be bought, and homemade dramas have achievements. In this case, the brand operation of the weekly broadcast theater is even more difficult.
From the form to the content, the weekly broadcast theater of satellite TV is not dominant, and the audience flows to the online video platform is also normal.
"New wine in old bottles"
At the next stop of the weekly broadcast theater of satellite TV, we need to think about a question-which is the priority of "TV" or "network"?
Among the five first-line TV stations, Hunan TV and Oriental TV both proposed to open a newly revised short drama weekly broadcast theater at 202 1. There are differences in details and progress, but the attitudes of the two companies are the same in the mode of network linkage.
Hunan Satellite TV's Monsoon Theater is scheduled to start broadcasting in March, broadcast on Hunan Satellite TV from 22: 00 to 23: 30 every Monday and Tuesday, and jointly broadcast with Mango TV. Oriental TV boutique weekly broadcast theater is expected to go online at any time. After the Golden Theater on the weekend, SMG's streaming media platform BEST TV+will be jointly broadcast.
There are three possibilities for network linkage.
One is the first stage and then the net.
It seems that the satellite TV platform has priority over the streaming media platform. At present, Hunan Satellite TV's "Youth in Progress" theater is broadcasting "Love in Heaven". Satellite TV broadcast time is 22: 00-23: 30, and Mango TV update time is 24:00. In other words, Mango TV can only be updated synchronously after Hunan Satellite TV broadcasts two episodes that night.
The other is simulcast.
The variety show "I am an Actor 3" being broadcast is broadcast by the Internet at 20:30 every Saturday night. In this playback mode, the online video platform will not release a 90-minute feature film at one time, but will update it in 20 minutes and 30 minutes by squeezing toothpaste. Although it is inevitable to "rush" the satellite TV platform for a few minutes, compared with before, this simulcast mode ensures that streaming media users and TV viewers can keep up with the updates in time to the greatest extent.
The third is the first network background. On 20 18, the copyright drama "Swing" broadcast by Zhejiang Satellite TV Weekly Theater is the backstage mode of the first network.
If it is the first two modes, then the satellite TV platform will go back to the old road of weekly broadcast theater. At present, the weekly short drama series drawn up by Hunan Satellite TV and Oriental TV is 70 minutes long, with one episode per night and two episodes per week, starting at 22:00 and ending at 23: 10. After the online time of the streaming media platform is 22:00, viewers who pay more and more attention to "health" are afraid to stay up late.
It is not feasible to set the network background first. According to the announcement of Mango Super Media, Mango TV is currently the target of Hunan Satellite TV. It is unrealistic to ask Mango TV to "assist" Hunan Satellite TV in turn. Bes TV+ was founded less than a year ago, and it seems that there is no principal to feed back Dragon TV.
"Monsoon Theater" is currently planned to have two episodes per week, each season 12 episodes, which means it takes six weeks to digest a drama. During the updating period of Misty Theater, if it is temporarily removed from the shelves due to force majeure, the interval between each work and the new work shall not exceed two weeks. If the advance payment on demand is included, users can finish a play within one week. Under the simulcast mode of the front and back network and the TV network, this is impossible for the short drama theater of the satellite TV platform.
The theme content has changed, but the broadcast form has not changed, which is equal to "new wine in old bottles". I wonder if the audience will buy it this time?
What can the audience expect?
The revised weekly broadcast theater of satellite TV is not completely unworthy of expectation.
20021Annual Monsoon Theater Short Plays 10, including Family Fantasy Suspense, Real Family Suspense, Light Joy of Urban Family and so on. At least, it is no longer a mindless sweet pet drama, and the audience always has more choices. This is progress.