Papers on tourism psychology
Psychological analysis of tourists
Tourism is a special comprehensive sightseeing activity. People travel between regional countries and the mainland for the purpose of vacation, rest, entertainment, exploration and knowledge. China is a big tourist country. In recent years, under the new situation of reform and opening up and market economy, the number of foreigners and domestic tourists visiting China is increasing. A careful study of tourists' psychological characteristics and needs is of great significance for improving the quality of tourism services and developing tourism.
Keywords: tourists; Tourism psychology; Curious psychology
First, the curiosity of tourists.
In the process of traveling, tourists see some new stimuli, such as people beating gongs and drums in the street to send old workers to retire; Rural boys marry their daughters-in-law, strong men carry sedan chairs, and a group of suona bands lead the way, which is very lively; There are also farmers hanging from bamboo poles for irrigation; Women spin spinning wheels; Taking out snake gall and wine from the belly of a snake, and so on, can make tourists curious.
Once, a Hong Kong and Taiwan tour group traveled in Guilin, Guangxi. At noon, a small restaurant in the mountainous area serves black ink rice. Tourists who are used to eating white rice are curious and timid when they see this kind of rice. I wonder what that is. The enthusiastic guide said, eat. This is called Momi, a specialty of Donglan, Hechi, Guangxi. Why is it black? According to folklore, there was a drought one year, and the Hongshui River near Donglan was cut off. Hundreds of miles of land in Fiona Fang were cracked and seedlings died. An old man was lucky. He had a withered seedling in his field. In order to save this withered seedling, the old man climbed Jiuzhong Mountain and walked through sixteen villages, but there was still no trace of water. No choice but to cut off his fingers and water the seedlings with blood. Strange to say, the seedlings are nourished by blood and grow sturdily, bearing a string of full ears of rice. The old man died of excessive blood loss. The villagers kept the only ear of rice and planted it in the next spring. The color of the rice is dark black, and the rice cooked with ink rice is fragrant. Often eat ink rice, can treat chronic hepatitis, gastritis, anemia, so there is? Medicinal rice? Known as. The tour guide introduced Mommie's fairy tales, which immediately enlivened the tourists' mood. Several old ladies from Hong Kong and Taiwan in the group asked to buy them back so that their families could enjoy them.
Second, the nostalgia of tourists.
Visiting ancient times is a reflection of tourists' nostalgia. If you have the opportunity to revisit the scenic spots you have visited, you will feel very cordial and daydream. Xi is the ancient capital of China and the starting point of the Silk Road. At that time, it was a wonderful time. 1375, Zhu Shu, the second son of Zhu Yuanzhang, the Ming emperor, built a large-scale Ming city wall on the basis of the original city wall. Tourists see the Great Wall as a dragon, perched on the Qinchuan River, 800 miles away. Hundreds of years ago, the style of the ancient city, merchants gathered, the market flourished, and the ancient grand occasion emerged in the hearts of tourists. The rise and fall of dynasties and the vicissitudes of history have left infinite reverie for future generations. Mount Li, a branch of the Qinling Mountains, is located on the outskirts of the ancient city of An. During the Western Zhou Dynasty, Bao Si and he built a city here, where they lit a bonfire and teased four princes, and were later killed by the dog Rong at the foot of Mount Li. People can't help but think of the tyranny of Qin Shihuang and the fatuity of Emperor Xuanzong of Tang Dynasty. Emperor Xuanzong of Tang Dynasty had fun with Yang Guifei in Huaqingchi, and Emperor Guowei overhauled Huaqing Palace in Lishan. Tang Du Mu crossed the Qing Palace. Embroideries piled up in Chang 'an, and thousands of doors opened at the top of the mountain. . It reminds people that Mount Li has become a paradise for dignitaries. Unexpectedly, the Anshi Rebellion happened, and Yang Guifei was hanged in Maweipo. The love tragedy between Li Longji and Yang Yuhuan is the inevitable result of political corruption in the later years of Tang Xuanzong. People drove to the foot of Mount Li, looking up at the sky and remembering the past, thinking that Huaqing Pool was washed with water to coagulate fat, and it was another time of feasting and feasting, and the broad masses of people complained and felt sad and angry. The poet Du Fu wrote:? Zhumen stinks of wine and meat, and the road has frozen bones? . For a long time, people accused the feudal ruling class of being a sinful sentence.
Thirdly, tourists' psychology of seeking new knowledge.
China's culture is extensive and profound, and its food culture is even more colorful. Many foreign tourists taste China cuisine, and when they see delicious dishes, they are full of praise and appetite. Seeing these dishes on the dining table is like seeing a beautiful handicraft, and I can't bear to eat it. Some took photos with cameras, and some asked their owners to introduce their names, origins, production methods and characteristics. They were pleasantly surprised and radiant. Indeed, Chinese food combines practicality, knowledge and artistry. It is not only delicious and nutritious, but also poetic in name. First of all, what is refreshing? Money everywhere? This dish is called luxury, but it is actually Flammulina velutipes on green vegetables; Cantonese food? Dragon and phoenix ring? What a happy and auspicious name, it turned out that chicken and snake cooked together; The hen stewed turtle, which is really funny. What's its name? Farewell my concubine? This is a great blessing. The waitress brought a pot of delicious tofu brain, but the satisfied guests did not move. The waitress said with a smile, this dish is the favorite imperial meal of Zhu Yuanzhang, the founding emperor of the Ming Dynasty. When I heard that the emperor had eaten imperial food, several foreign friends jumped for joy, brought chopsticks and spoons, and a pot of tofu was swept away. To tell the truth, this dish is carefully cooked with ordinary materials, that is, tofu wrapped in agate minced meat. It is characterized by oily but not greasy, thick but not sticky soup, crisp outside and tender inside, sweet and fresh in the middle, amber juice, shaped like Jinyuan, rich in nutrition and prolonging life. It is of great benefit to taste this dish for the first time, enjoy the delicious food and increase your knowledge.
Visiting Wuhu Iron Painting is a great artistic enjoyment. Workers skillfully used hammers instead of pens and iron as ink to make exquisite iron paintings, which were praised by Japanese friends who came to visit the factory. It's amazing. China's culture is so great? . The hammer in master's hand is more comfortable than the painter's pen.
Tiehua, formerly known as Tiehua, was made by Tang Peng in the late Ming Dynasty. It is similar to Chinese painting and ink painting, however, it is made of iron and forged with a hammer instead of a pen. It connects the ingenuity of furnace hammer with painting theory, and combines painting with technology, forming a unique artistic style of black and white, relative realism, vigorous and dignified, and unrestrained, with a strong three-dimensional sense. It is a wonderful work of traditional arts and crafts in China. Since the reform and opening up, iron paintings have been exported to foreign countries and favored by international friends. After seeing it with their own eyes, Japanese friends thought it was the only place of origin in the world, and their curiosity about foreign culture was fully satisfied in their tourism activities. Many tourists said with deep feelings: I'm so glad you came this trip to China.
In short, different types of tourists have different psychological characteristics.
In recent years, the number of foreign tourists visiting China is increasing day by day, especially Japanese and Americans. Objectively speaking, they are all economically developed countries with high personal income, and they have a long history with China. In the fifties and sixties, it was isolated from the world for 30 years because of its closed door. 76 years later, China implemented the policy of opening to the outside world and invigorating the country. 1992 also promoted the socialist market economy, which is very attractive to foreign countries. So he sent a delegation to visit China to see for himself the good situation of market prosperity, social stability and political openness brought about by China's reform and opening up. Some people think that China is a mysterious country as soon as they set foot in China. They want to see everything, everything is novel. Once, China fever lasted for a long time in the world. Besides, these people have a certain social status, and they don't care how much they spend. As long as they are satisfied with food, shelter, transportation, travel, shopping and entertainment, they are all happy and willing to travel to China. As a close neighbor of China, Japan has a good-neighborly and friendly relationship separated by water. Japanese tourists come to China with convenient transportation and low cost. There are many similarities between Chinese and Japanese cultural customs, which has become a powerful driving force for Japanese tourists to travel to China. If we tourists serve every foreign guest with first-class service quality and first-class equipment, we can win in today's highly competitive tourism market.
Overseas Chinese and tourists from Taiwan, Hong Kong and Macao are descendants of the Chinese people, and most of them come for sightseeing, business, visiting relatives and friends and seeing a doctor. Some old overseas Chinese have lived in foreign countries for generations and miss their motherland. As soon as they set foot on the land of the motherland, many people grabbed the loess and kissed it, and many people burst into tears. They met relatives and friends, fell in love, and never dreamed that they would be here today. This is the result of the open policy of the motherland, otherwise you will never be able to return to your hometown. They are very happy to see the rapid economic construction of the motherland and the new atmosphere in urban and rural areas. Taiwan Province Province is the territory of the motherland. Because of different political views, the two sides of the strait have been isolated for more than 40 years. Compatriots from Taiwan Province Province are cautious when they come to the mainland, for fear that others will tell them that they are from Taiwan Province Province. Treating this special psychology, as long as we are impartial and sincere, will certainly make it feel the warmth of joining the embrace of the motherland.
In the 1990s, domestic tourists surged like a flood, sweeping the land of China. To sum up, there are six kinds of people: first, farmers, second, self-employed and retired cadres, third, old teachers, fourth, students, fifth, engineers and technicians, and sixth, retired cadres, workers and young workers, with about 300 million person-times every year. The income of these people is not very high. They are content to visit scenic spots, see the great rivers and mountains of the motherland and realize their long-cherished dream. They don't care how bad the conditions are and how hard life is. So we tourists need to master the psychological characteristics of these people and serve them well. Driven by today's tourism boom, it is important to improve the quality of tourism services, but it is also urgent to improve the quality of tourists themselves, which is the biggest task without delay.
Papers on Tourism Psychology II
Contemporary College Students' Tourism Psychology and Tourism Development Strategies
Abstract: Contemporary college students are a social group with high cultural level and a fresh force in the tourism market, with strong tourism motivation and demand. Contemporary college students' tourism market development strategies include: low-priced products strategy, intelligent tourism promotion strategy, combination of school and tourism strategy, and theme tourism product development strategy.
Keywords: college students; Tourism psychology; Tourism development strategy
China Library Classification Number: F59 Document Identification Number: A Document Number:
China's tourism industry rose late, but it developed rapidly. As a new industry, tourism has become an important part of the tertiary industry and a sunrise industry with great development potential after continuous development in recent years. As a social group with both culture and times, college students have become an important part of the tourism market. This paper makes a comprehensive and detailed analysis of college students' tourism motivation, tourism demand, tourism market and the significance of its development, summarizes the characteristics of China's college students' tourism market, and probes into the current development strategy of college students' market, with a view to having certain practical guiding significance for the development of contemporary college students' tourism market and playing a positive role in the healthy and rapid development of college students' tourism market.
First, the psychological analysis of contemporary college students' tourism
First of all, contemporary college students have a strong motivation to travel. The influencing factors of tourism motivation include social factors and personal factors. Social factors include: political, economic and social security. China's social environment is relatively stable, it has gradually entered a well-off society, and its economy is relatively rich, which provides us with a good living environment and has little impact on outbound tourism. Personal factors include psychological characteristics, age, education level and economic level, among which cultural aspects have a great influence on tourism motivation. As a tourist group with high cultural level, college students' cultural factors have a greater influence on their tourism motivation than other factors, so they can better understand and experience the fun in the process of tourism. The higher the education level, the stronger the tourism motivation. Robert, a famous American tourism professor? W? McIntosh put forward four basic travel motivations: physical motivation, that is, most people travel for health, and through travel, they can eliminate nervous tension and achieve the effect of physical and mental comfort; Cultural motivation means curiosity about foreign cultures, customs and religions. , in the spiritual level has been improved; Motivation in social communication, that is, eager to make new friends, temporarily leave the current state of life, relieve stress and enjoy the new living environment; The motivation of status and prestige is to improve interpersonal relationships in tourism activities and meet the self-esteem needs of tourists. Judging from the characteristics and reality of contemporary college students' study life, they have the above four motivations at the same time.
Secondly, the tourism needs of contemporary college students are diversified. The tourism needs of contemporary college students have the following characteristics:
First, the requirements for physical properties are relatively low. Under limited conditions, people first meet people's most basic physiological needs, and only when conditions permit can people have a higher level of pursuit. Because college students are not completely independent in economy, most of the funds for traveling abroad come from family support or part-time income at ordinary times, so the requirements for food, shelter, transportation, travel, shopping and entertainment are relatively low in the process of traveling, which can meet the basic needs. Second, the spiritual needs are high. College students are a social group in the learning environment for a long time. Everyone is always learning new knowledge and understanding new things subconsciously. People with high educational level have higher requirements for spirit. Traveling to a different place can not only help them understand local folk customs, language features, architecture and religion, etc. It also provides an opportunity to improve one's spiritual realm, stay away from the original living environment, enjoy another kind of tranquility and feel another kind of life, so as to get a sublimation at the ideological level. Third, there is a strong demand for innovation. Contemporary college students are full of curiosity about new, strange and special things. The process of traveling is the process of visiting a foreign country. Foreign things, customs and habits seem to be different from the usual living environment. Discovering new things and learning new things can stimulate students' interest in tourism. Fourth, the travel time is fixed and concentrated. The travel time of college students is relatively fixed and concentrated. The survey shows that the proportion of contemporary college students' travel is limited by time is about 23%, which is second only to economic influence. Due to the consideration of study time and travel time, most students' travel plans are arranged during legal long holidays and winter and summer vacations. At this time, college students have relatively concentrated time, so they can rest assured to play.
Second, the contemporary college students' tourism market development strategy
In recent years, on the basis of expanding domestic demand, adjusting economic structure and deepening economic system reform, China's economy has got rid of the state of continuous decline and entered the stage of comprehensive recovery. A new round of consumption structure upgrading represented by improving housing and traffic conditions has been launched, and high-growth industries driven by consumption upgrading have become the main driving force for industrial upgrading and economic growth. At present, the consumption structure of Chinese residents has entered the stage of accelerated upgrading, and new consumption hotspots have begun to appear. In the future, China's consumption activities will be more active, the consumption growth rate will also increase steadily, and the total consumption will continue to grow. Consumption upgrading is not only conducive to the formation of new domestic market space and economic development space, but also conducive to sustained, rapid and coordinated economic development.
Tourism has been rising in China for less than 200 years, and it is relatively weak in terms of tourism regulations, system construction and marketing model. Many travel agencies lack effective sales models, and most of them use new tourist routes, low prices or gifts to promote sales. There are no other effective measures, and no mature marketing promotion model has been established. College students are an important part of the whole tourism market, which promotes the continuous development of tourism and increases income. However, due to the imperfect development at present, the potential of college students' tourism market has not been really developed and its role has not been fully exerted. In order to develop college students' tourism market, the following suggestions and strategies are put forward.
(A) low-cost product strategy
The strategy of low-priced products is mainly carried out from two aspects: marketing and development. At present, the potential of college students' tourism market has not been really developed, and their consumption power is weak, so low-priced tourism products are more easily accepted by college students. In the tourism industry, the continuous expansion of the tourism market plays an important role in the development of tourism, and college students, a special social group, have unlimited development potential. The number of college students traveling each year accounts for 1/5 of the total number of tourists, which is a huge tourism market. As far as panzhihua university is concerned, the number of college students is more than 1.5 million, accounting for 85% of the number of overseas tourists each semester, accounting for 48.6% once, 27. 1% twice, 7. 1% three times and17./kl more than three times. In the choice of travel modes, 47. 1% of college students choose to travel with a group, 44.3% choose to travel alone, and only 8.6% choose to join a travel agency.
Most college students do not choose to participate in group tours because the price is too high, and self-help tours basically consume 300 yuan? Between 500 yuan and China, the consumption of group tours is much higher than this standard, and the consumption power of some college students can't reach it. Therefore, from the analysis of the number, frequency and consumption level of tourists, what effect should the tourism products for college students achieve? Small profits but quick turnover? The effect of promoting low-priced tourism products and developing economic tourism products, tourism routes and tourism combinations is more easily accepted by most college students and plays a better role.
(B) Intelligent tourism promotion strategy
Intelligent tourism is a new concept recently put forward, and it is also a brand-new way of tourism. With the progress of science and technology, the development of information and the wide application of the Internet, great changes have taken place in people's travel modes, information acquisition channels and transaction modes. Intelligent tourism makes full use of this convenient condition, constantly combines traditional industries with information technology to promote the upgrading of industrial structure.
The popularity of the Internet among college students is self-evident, and more than half of college students master travel information through online media. It can be seen that giving full play to the role of the Internet can also promote the expansion of college students' tourism market. Moreover, young people are more receptive to new things than other groups, and can master new technologies and new ways more conveniently and quickly. Smart tourism realizes the whole process of tourism activities, management and the application of industrial intelligence. In the process of tourism, all links are solved through the network, achieving a convenient, fast and efficient solution effect, making the whole tourism process more comfortable and worry-free. This kind of tourism is more acceptable to college students and plays a great role.
(C) the combination of school and tourism strategy
Traveling abroad has different meanings for every college student. Through travel, students can not only learn knowledge, increase their knowledge and broaden their horizons, but also gain different life experiences and experiences in the process of travel. For example, most universities grant scholarships to some college students every year, which meet their personal needs materially and give financial aid, but ignore the spiritual rewards for college students. If we allocate appropriate funds from scholarships, establish long-term cooperation with travel agencies and give each award-winning student a chance to travel, it will be far more meaningful than just material and money.
On the one hand, the strategy of combining school with tour enriches college students' daily life, enabling them to learn more knowledge, broaden their knowledge, cultivate their temperament and improve their spiritual realm. On the other hand, for the tourism industry, it is also an opportunity to open up the tourism market, promote the perfection of all aspects of tourism and promote the continuous development of tourism.
For a long time, this strategy has not been well implemented, which is closely related to the background of our country. There are many accidents when students go out for an outing or even just play outside the school. Although most of the reasons are students, almost all schools have to bear the corresponding responsibilities of dereliction of duty and poor supervision, and pay huge compensation. The country's laws and regulations system in this respect is quite backward, the rights and interests of schools can not be guaranteed, and they will not easily participate in such activities with low safety factor. The implementation of this strategy must rely on the protection of national laws, otherwise, it will be difficult to carry out and achieve the expected results.
(D) Theme tourism product development strategy
College students are a group with strong culture and have a high demand for culture. In view of this feature, developing tourism products suitable for college students' interests can attract their attention and actively participate in it. Red tourism has been vigorously promoted, but it appears among college students? Inverse reaction? Because of the long-term exam-oriented education and traditional teaching mode, most students reject red tourism and classic tourism, but red tourism is very necessary for contemporary college students. Red tourism can enhance college students' sense of social responsibility, mission and patriotic enthusiasm, and through reasonable guidance, let them have a certain understanding of the development history of China indirectly, so as to achieve the expected effect of this theme.
However, in the choice of tourist destinations, ancient buildings in ancient towns, areas inhabited by ethnic minorities and places with beautiful natural scenery account for a large proportion. Old Town of Lijiang, Lugu Lake, Dali in Tibet, Fenghuang Ancient City and Jiangnan Water Town are the first choices for most students. Developing tourism products with the theme of ancient architecture research, exotic experience and ancient town beauty enjoyment can attract students' interest and participate in it.
For example: implement? Lijiang style tour? This kind of tourism product is very attractive to college students. First of all, in addition to economic purposes, this tourism product hopes that more people can learn about Lijiang's cultural characteristics and folk customs through such tourism and meet the cultural needs of college students. Second,? Lijiang style? Than? Lijiang culture? Sounds more charming. Culture gives college students the feeling of learning. Long-term life and study make college students feel tired of learning, but? Lijiang style? Nominally more attractive, people can't help but want to explore and learn invisibly with a happy mood; Thirdly, this kind of theme product makes what people feel and learn in the process of traveling form a whole, instead of being chaotic, and the culture and knowledge gained are more solid and profound.
The strategy of theme tourism products needs to start from the interests of college students, and different ways can achieve the same effect. This strategy can also promote the development of college students' tourism market.
refer to
Zhu Zhen. Analysis on the Characteristics of Tourism Spatial Behavior of College Students in China [J]. Science and Technology Information Development and Economy, 2005, (6).
[2] beauty. Analysis of Tourism Consumption of Contemporary College Students [J]. Journal of Nanchang University, 2005, (3).
[3] Xu Jing and Zhang Xiaoxia. Analysis and development countermeasures of college students' tourism market. New West [J].2008.
[4] Xiao Xing, Yan Jiangping. Tourism resources and development [M]. Beijing: China Tourism Publishing House, 2002.
[5] Zhang Guohong. China tourism culture [M]. Nanjing: Nankai University Press, 200 1.
Tourism psychology paper 3
How to Cultivate Students' Psychological Quality in Tourism Psychology Teaching
The purpose of secondary vocational education is to cultivate practical professional and technical personnel and a large number of high-quality employees for the society. This requires vocational education not only to pay attention to students' professional skills, but also to strengthen the cultivation of students' psychological quality, so as to ensure that students have a certain knowledge after taking up their jobs. Ding Gang? Working ability. Students majoring in tourism need to have good psychological quality and the ability to adapt to the complex needs of tourists. In teaching, teachers should pay attention to cultivating students' psychological quality through various forms in order to improve their comprehensive quality.
1 according to the needs of tourism, cultivate various abilities needed for work.
Students majoring in tourism need to engage in tourism management and service after graduation. They must find out the changes of contradictions between various situations and various factors in their work in time, and have the ability to solve problems and adjust contradictions. Therefore, in teaching, teachers should pay attention to cultivating students' superhuman memory ability, keen observation ability and flexible coping ability. This requires students to actively pay attention to the changes in the scope of work. For example, as scenic spot managers, they should pay attention to the changes in the number of tourists in their scenic spots in different seasons; Pay attention to the relationship between the number of tourists entering the scenic spot and the saturated number of scenic spots at any time; Pay attention to the problem of concentrated outbreaks in scenic spots at different times; Pay attention to the changes of tourist identity in different seasons. Compare the observed situation with the relevant tourism knowledge learned, and adjust the management strategy in time to ensure the safe and orderly play of tourists in the scenic spot and ensure the quality of tourism.
For the front desk and customer service work, it is necessary to strengthen the cultivation of students' memory, and strengthen students' memory by recalling, dispersing by sections, comparing lists, compiling outlines smoothly, associating, etc., so that students can quickly remember all kinds of information of the guests they receive after work, provide targeted services for guests, and improve service quality. For example, we should firmly remember the likes and dislikes of the guests we receive, especially some people's taboos, and provide thoughtful and caring services for the guests; Can accurately provide customers with the required service information and recommend dishes that meet their identity and hobbies.
Train students to control their emotions and maintain a positive and optimistic spirit.
Tourism targets people of different nationalities, personalities, living habits and cultural backgrounds. People's travel needs are different, and their expressions have their own characteristics. Tourism professionals should have the resilience and patience to deal with various situations. Teachers should guide students to cultivate their emotional control ability, be restrained and calm in the face of tourists' demands, treat them with goodwill even if their demands are excessive or unreasonable, and express their views and opinions appropriately in euphemistic language.
In the teaching process, teachers should also pay attention to cultivating students' noble moral sentiment, good rational control ability and healthy aesthetic taste, so as to improve students' comprehensive quality. In the work of tourism professionals, there are always various accidents, such as accidents in the process of tourism, conflicts between guests, conflicts between tourists and residents of tourist destinations caused by bad behavior, and hostile feelings caused by various personalized words and deeds, which may lead to sudden conflicts. In the face of unexpected events, tourism professionals should be able to maintain a restrained and calm attitude, mediate contradictions and resolve disputes with his sincerity and enthusiasm, and influence people around him with his positive and optimistic spirit, so that guests can maintain a happy mood and enjoy the journey under their own drive.
Cultivate students' tough will to meet the needs of hard tourism work.
The working environment of tourism professionals is full of changes and uncertainties, and they may encounter bad weather and dangerous natural environment at any time, which requires employees to have tough will and strong personality to meet the challenges in their work. In teaching, teachers should pay attention to cultivating students' tough will, and let students initially realize the harsh working environment through case teaching method or situational experience method, so as to prepare psychologically for the tough environment. The teacher plays some representative travel cases for the students. For example, when a tour guide leads a group into a car accident, the tour guide insists that rescuers save tourists first, and he insists that rescuers save themselves at last. Let students initially realize the importance of strong will to tourism work.
Through group discussion and cooperation, let students predict the problems they may encounter in their work, what troubles they will bring, what tests they will conduct and think about the corresponding countermeasures. This kind of targeted training can improve students' ability to predict and prepare for difficulties, thus cultivating students' tough will, preparing for various difficulties and improving their adaptability to future work.
4. Establish a sense of lifelong development to meet the needs of the rapid development of tourism.
At present, the tourism industry in China is developing rapidly, and the direction and hot issues of tourism are constantly changing. Teaching materials are a summary and promotion of previous tourism professional knowledge, which lags far behind the current situation of tourism development. In teaching, teachers should infiltrate students with the awareness of lifelong learning, so that students can know clearly? School study is only the basis of future work? Instead of stopping learning, let students initially establish the concept of lifelong learning. We should not only be good at learning from textbooks, but also learn from experienced peers and predecessors. We should also vigorously develop curriculum resources and use rich and convenient network resources to realize open learning to meet the needs of future work.
Students in secondary vocational and technical schools have unique advantages in accepting new ideas and new things, although they have poor cultural foundation and loose behavior. In teaching, teachers should make students realize the lag and limitations of what they have learned through the comparison between teaching materials and actual cases, guide students to maintain a correct view of learning, that is, choose the learning direction and content according to actual needs, encourage students to actively accept new tourism ideas and concepts, and adjust their ideological understanding to meet the needs of future work.