So what is brand planning and why do it?
1, brand planning is a deep expression: brand planning is to make the corporate image and product brand form a personalized division in the minds of consumers, so that consumers can form a unified value between corporate brands and product brands, thus establishing their own brand voice.
2. Brand is an intangible asset, which can bring a premium to the owner and generate added value. A carrier is a name, term, symbol, logo or design and their combination, which is used to distinguish the products or services of other competitors. The source of value-added comes from the impression formed by its carrier in the hearts of consumers.
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