Xiang Xiaolong's franchise market is good, and its profit is high, mainly because of its high brand awareness and strong brand influence, which has become the inherent advantage of franchisees to open new stores. Franchisees don't need to do any publicity, because this signboard alone is enough to attract customers to eat, and business will naturally be hot. Xiang Xiaolong mainly focuses on steamed buns of miscellaneous grains and fresh meat, which belongs to the head brand of cereal package. The uniqueness and taste of its products are better than ordinary white flour steamed buns, and it is better for Xiaolong's natural market.