Why is Evergrande's house getting cheaper and cheaper?
The prices of most projects under Evergrande have certain advantages over other homogeneous projects. Secondly, in the initial stage of development, the project will investigate the consumption level of the market and the prices of other products. In the process of house sales, the price will have more room for operation.
In addition, because of the epidemic, many developers can't sell their houses, and there is great pressure to pay back the money, so some preferential measures will be introduced, such as: starting from last year, buying a house online will be 25% off. Of course, it does not mean that all houses can get a 7.5% discount, and some conditions must be met.
1, employees recommend a 98% discount.
You can enjoy a 98% discount when you go to the real estate site through the recommendation of Evergrande employees (you must go through the internal recommendation of employees before you see the house). This offer does not go directly to the site, but must go through the recommendation channel.
2. The purchase voucher offers great benefits.
If employees recommend internal house purchase, they can enjoy an additional discount of 65,438 yuan+0,000 yuan. This discount can't be enjoyed directly on the website, so they must go through the recommendation channel.
3, Wei Qing big discount
① If the demolition rate of a single building reaches 70% (inclusive) to 80%, you can enjoy an additional 99% discount.
② If the demolition rate of a single building reaches 80% (inclusive) to 90%, you can enjoy an additional 97% discount.
③ If the demolition rate of single building reaches 90% (inclusive) to 97%, you can enjoy an additional 94% discount.
④ If the demolition rate of single building reaches 97% or above, you can enjoy an additional 28% discount.
4. The payment discount is very large.
① 93% discount for one-time payment.
② 15% discount on mortgage.
③ 16% discount on down payment and mortgage.
5. Subscribe 1000 yuan less 10000 yuan.
Subscribe RMB 65,438+0000, minus RMB 65,438+00000, and convert RMB 65,438+0000 into house payment.
Through the internal recommendation of Evergrande employees, you can enjoy the internal purchase discount (generally saving tens of thousands of yuan than going to the sales office yourself). In order to better help those who just need to buy houses, Evergrande Group recently launched a mortgage payment policy with preferential down payment.
Evergrande special room is cheaper than the opening price.
Evergrande took the lead in pushing the national real estate market down by 30%. Is it really a manifestation of strength? Actually, it is not. We think it is not surprising that Evergrande took the lead in selling houses through discount promotion, which is completely reasonable for three reasons:
January, September, June, 65438+ 10, the property market is known as "golden September, silver and ten", and developers will implement discounts according to the traditional habits of previous years, mainly to stimulate sales. Moreover, this year is particularly different, because in the first half of this year, affected by the "black swan" and loose regulation, in fact, the sales pressure of many housing enterprises is very high-according to the data released by Viewpoint Real Estate, in fact, more than half of the housing enterprises in the first half of this year did not complete the sales target for half a year.
Second, accelerate the promotion of sales rebate, which is actually the annual goal set by Evergrande in 2020. At the 20 19 annual performance conference at the beginning of this year, Evergrande released the nine-word business policy for 2020: high growth, scale control and debt reduction, that is, through high sales growth, operating cash flow will be greatly improved, and finally the goal of "debt reduction" will be realized.
No matter whether Evergrande's so-called "30% decline in national real estate sales" is a real profit-making buyer or a gimmick, it has to be admitted that this tactic really works-it is the first step to start discount promotion to enable Evergrande to grow against the trend-the sales of the top 100 real estate enterprises decreased by 2.7% in the first six months, but Evergrande was able to maintain the sales of 348.84 billion in the first six months and achieve a year-on-year growth of 23%.
Third, Evergrande is really short of money. Evergrande's financial report in the first half of 2020 shows that the asset-liability ratio has exceeded 86%, and the debt repayment pressure is very great. According to the calculation of Ping An Securities, the total maturity of Evergrande's domestic credit bonds, overseas bonds and ABS in 2020 is nearly 60 billion yuan, mainly at 1 1. This can also explain why Xu Jiayin has set the repayment target of 65,438+10 month as September and June, and 200 billion yuan. I don't think this is a coincidence. The real reason may be that Evergrande is really anxious to pay back its debts.
Evergrande's eagerness to cut prices and grab revenue is also related to tightening regulation and poor international environment. Huang Sheng Finance bluntly said that China insists on housing and not speculation, and it is impossible for China to relax its control over real estate in the next few years, especially when competing with the United States. Real estate is not competitive, but a hidden danger. In the end, it can only rely on high technology, which is also a painful choice.
The above is the related content of "Why Evergrande's houses are getting cheaper and cheaper" compiled by Bian Xiao.