If a brand wants to stand out among thousands of brands, it must have its own brand personality, including product packaging, corporate culture, brand image, spokesperson and so on.

One of the most important points is that the shaping of brand personality must pay attention to the characteristics of product audience, because every consumer has personality, and they will naturally like brands that match their own personality. Taking liquor brands as an example, rio aims at young people who like petty bourgeoisie style, thus creating a younger brand image; Jiang, on the other hand, is a small wine that literary youth like, and pays more attention to emotion and literary style in the creation of brand personality. Looking at other traditional liquor brands in China, whether Maotai or Wuliangye, their brand styles are often calm, atmospheric and emphasize quality, because they are often stable and connotative successful people for the target population. Such personalized segmentation allows each brand to bloom its own unique brilliance.

2. Pay attention to brand communication. Brand communication means that enterprises inform consumers of brand information, thus stimulating consumers to buy and transform. However, brand communication is a long-term process, which exerts a subtle influence on consumers' minds and decisions. Therefore, in order to spread the brand effectively, we must clear our thinking, grasp the key points of brand communication and prepare for a "protracted war".

First of all, users receive a huge amount of information every day, but many brands want to pass all their information to users when spreading. This indiscriminate "attack" seems to have said everything, but in fact, the audience seems to have said nothing, because no point can really attract them. Therefore, the brand must be simple and concentrated when spreading, and impress him with content after positioning the audience. This triggered the emotional power of * * *. To put it simply, when we look at another brand advertisement, are our noses sore or our mouths upturned? This is the emotional power of * * * in brand communication. After frequent contact, the audience can remember you.

3. Keep intimate relationship In today's era, the advertisements received by users are very complicated, and it is almost difficult for people to buy directly through advertisements. At this time, the close contact between brands and users is particularly important. If consumers can try or experience it before deciding to buy, it will greatly promote the probability of becoming single.

Due to the dynamic changes of customer demand and more and more opportunities to obtain information, providing customers with their own services has become a necessary way for many enterprises. This method is also very common in our daily life. For example, if you go to the cosmetics counter, the counter lady will often guide you to register as a member. This process is an important means for its brand to maintain a close relationship with you. These brands that have established close relationships with users often win a group of brand fans with high loyalty.