Community activities are mainly divided into two types, one is entertainment activities, which aims to make members familiar with each other and talk to each other, thus establishing emotional ties, and the other is dry goods sharing, which allows members to feel the value of the community by sharing high-quality content, thus accumulating trust in community brands. Preparatory period 1. To determine the purpose of the activity, we must find out what we are for, is it innovation? Improve your life? Keep it? Or transformation? Only when the purpose of the activity is clear can we plan it with a goal, otherwise we may fall into a state of doing it for the sake of doing it, even if it looks lively, it is actually useless. 2. Determine the theme of the activity. After determining the purpose of the activity, start brainstorming. Entertainment activities can be combined with recent hot spots or near festivals, such as "drying your own zongzi on the Dragon Boat Festival" and "guessing local food", etc., focusing on relaxing games. Dry goods sharing activities need to start from the characteristics and needs of members, understand what members want and worry about at present, and think about what activities can provide them with the needed value. 3. Design the activity planning plan. The more detailed the activity planning scheme, the better. No matter who gets the plan, no matter whether they have participated in the previous planning work, they can be executed rhythmically. (1) Important time nodes identify the active time nodes and list the times. Such as the announcement of the event, the warm-up and official start time, the opening of the host, the admission of the guests, the official sharing and interactive question and answer time of the guests, the end time of the event, the prize distribution time and other related nodes. (2) After the important time nodes are determined, the next step is to sort out what the work content of each link is, who is responsible, who will prepare the required materials and who will implement them? If not, what are the alternatives? Refer to the figure below for details. (3) After the relevant person in charge of the bill of materials prepares the materials, it is necessary to summarize them in the activity planning scheme (graphite notes are recommended) and put them in an integrated way, so as to facilitate others to find and retrieve them at any time, including: before the activity: publicity posters and publicity documents. Activities: warm-up games, main draft, related words of atmosphere group, and standard materials with community logo, such as exclusive expression pack, exclusive forbidden logo and so on. After the activity: copies of certificates, gifts and prizes. It should be noted that if it is an activity such as "Guest Dry Goods Sharing", it is necessary to send the guest's introduction copy and related posters to him for confirmation. Let's expand the design points of posters and copywriting a little bit here. The poster "Practical Handbook of Community Marketing" wrote, "Poster design is very important. Color matching, design, typesetting and copywriting should be revised and tested repeatedly. The pursuit is to attract people when you see it, understand it at a glance, and attract users to participate. " In other words, an excellent poster should be satisfied. First of all, we should grasp the attention of members in the design. Members are generally quick brush groups. If they can't shine or be curious in a short time, the information will be ignored. Secondly, it is necessary to highlight the key points in the content, so that people who see it can understand at a glance what the theme of the activity is, where and when it will be held, and what the threshold for participation is. Finally, highlight the highlights or scarcity of the activity, and arouse members' willingness to participate. For example, does this activity just meet the recent needs of members, or is the threshold for participation in other places high? To write a copy that attracts more people to participate in the activity, the key is to find the selling point of the activity. Think about the typical puzzles that members can solve at present, and what is the most urgent and urgent? Take the class group of the class I have run as an example. Members are mostly college students and newcomers in the workplace. At present, the biggest headache for them is that they can't find a good job and a good house. If we start with "I can't find a good job", we recommend you to use the writing method of "SQCA" here. S: situation, that is, background; C: conflict, that is, conflict; Q: The question is the question; A: The answer is the answer. First of all, we can explain the cruelty of the current employment situation (s) "Graduates are increasing year by year, and enterprises continue to lay off employees" (c), then we can put forward that "under such circumstances, there are still such a group of people who not only successfully joined the big factory, but also got multiple offers" (q), and finally lead to the specific content of the activity (a). In addition, pay attention to concise copy and clear typesetting, so as to facilitate members to quickly understand the overall matters and reduce reading pressure. Publicity during the event &; Pre-heating takes different publicity and pre-heating methods for activities with different values and importance. It is also divided into entertainment activities and dry goods sharing activities. Entertainment activities don't need much publicity, just send posters and copies to the group 30 minutes before the activity, and then remind members 2 minutes before the activity. For dry goods sharing activities, enough publicity time should be reserved. "The smell of wine is also afraid of the deep alley." No matter how beautifully designed an activity is, people don't know it exists, and the final effect will be greatly reduced. Therefore, this kind of activity should be publicized three days ago and the day before, so that more students can see it and attract them to participate. One day before the implementation of the activity, it is necessary to check again whether the activity plan is complete and clear, whether there are places that need to be supplemented and modified, whether the materials are fully prepared, and whether the link is still valid if it contains resource items. In addition, reconfirm the itinerary with the guest in case he forgets. When the activity is going on, the person in charge of each link should pay attention to follow up the activity process. If there is no progress, he should contact the parties in time whether they need assistance. In addition, if students interfere or raise irrelevant topics during the sharing process, the host should control the venue in time to maintain the normal order of the activities. After the activity, send a thank-you letter to the guest, thank him for sharing, and give him feedback on the effect of the activity. At the same time, please ask the guests to point out the shortcomings of the activities and help us to continuously optimize. Finally, organize and upload the content of the activity, so that members who have no time to participate in the activity or want to review it again can check it at any time. Review the activities during the resumption, find out what was done well, what was done wrong, what caused it, how to avoid it next time, and what needs further optimization, improve the original plan, and file it after outputting the resumption report. In addition, it is necessary to summarize the materials that sparked heated discussions in this activity, such as a very creative poster, a very popular gift, a warm-up game that excited members at once, so that when organizing activities for freshmen, you can directly carry or refer to these verified materials to improve operational efficiency.