1995 The most striking thing is the advertisement of Ji Wang's Kongfu family wine, which ingeniously grafted the popularity of Beijingers in new york into their own advertisements. Ji Wang, who became an instant hit, became the biggest memory point, but people also remembered the slogan "Kongfu family wine makes people homesick", which was full of ethical affection of China people.
2. Nongfu Spring: Nongfu Spring is a little sweet.
It's never too much for Nongfu Spring to start its brand with a slogan. Without this slogan, there will be no success of advertising, and the long-term accumulation of brands can not be separated from the role of this slogan. Look at bottled water from another angle and understand it in a different way of thinking, and you will find the difference, and then it is not difficult to shape your brand personality.
3. Baidu: Baidu will know it.
A slogan conveys Baidu's search power. Search all the information you think, only Baidu can understand you!
4. China Unicom: Love is a Chinese knot and Unicom is universal.
The symbol of Unicom is the image of a Chinese knot, which itself is full of affinity. The birth of China Unicom has made great contributions to the development of communication industry in China. They challenged China Telecom again and again, and gradually developed in the competition of high-quality service and low price. Unicom naturally integrates its logo and brand name into the advertising language, achieving harmony and unity from appearance to spirit, which embodies the spiritual concept of the enterprise.
5. window of Jinzhong: window of Jinzhong, life gang.
Through the advertising language propaganda planning, let consumers know that the main purpose and driving force of the website is to help the people of Jinzhong!
6. Haier: Haier, made in China
Domestic household appliances have always been regarded as cheap and good, and even if they are exported, they are rarely made into domestic brands. When China's home appliance industry was maturing, Haier decisively played the banner of "Made in China" and enhanced national pride. As far as advertising language itself is concerned, beauty lies in a "creation", which is concise, powerful and full of confidence.
7. Li Ning: Anything is possible.
The best sporting goods in China is probably "Li Ning". Sporting goods are the world of young people. There is neither a Nike superstar nor an international background of Reebok. Li Ning's "keep the wonderful for yourself" is also in line with the mentality of young people. Who doesn't want to be wonderful?
8. Gree: Good air conditioning, made by Gree.
As the largest air conditioner manufacturer in China, Gree Electric not only holds the world's leading core technology, but also controls a huge sales network, and constantly enhances its brand value.