On the one hand, consider whether it is necessary to join the brand chain, and then directly buy the base material formula. Of course, the main concern is the investment cost. To join a brand chain, you have to pay the joining fee, and other fees will be more. Buying the base material formula directly will save money and the investment amount will not be large, but each has its own advantages and disadvantages. Let's analyze it in detail. Let's talk about the way of choosing brand joining, which is more suitable for the long-term development of Mala Tang, rather than simply trying. After all, a successful mala Tang brand can open hundreds of branches all over the country, which is naturally not comparable to that of individual operators. First of all, the ingredient formula of mala Tang must be unique. After years of experimental preparation, it tastes delicious and has been tested by the market, which has a huge consumer reputation. And there is a perfect training system, which is very much needed by many inexperienced franchisees. Some seemingly simple things are often not so simple to do. Brand companies can also teach franchisees management knowledge. Although it is a small shop, it also needs a management system. Excellent management will arouse the enthusiasm of employees and make the operation more efficient. Coupled with the company's many years of experience, through scientific data analysis, it can help shopkeepers choose the best store location and lay a good foundation for success. It can be seen that it is very necessary to join the brand Mala Tang. For entrepreneurs who lack funds, it is also good to buy mala Tang ingredients directly to open a shop, but the disadvantages are also great. Although it saves a lot of joining fees, it takes a lot of energy to find the right ingredients. If entrepreneurs have never been engaged in the catering industry and are unfamiliar with production and processing, they will not have a good business philosophy and it will be difficult to give customers a better dining experience. There is no need to open a high-end store, because the investment risk is relatively high, and because the conditions are not mature, it may be ok to open a roadside stall. Wise investors will choose hot kung fu mala Tang to join!