Positioning is a relatively broad concept, and for Tik Tok, positioning is to create a set of concepts and cognition different from other accounts in the hearts of fans.

How to locate in Tik Tok?

1, positioning should be highly vertical.

Tik Tok is an intelligent recommendation application. The more vertical your content is, the easier it is to be recommended by the machine, and the easier it is to form a distinctive and unique label in the hearts of fans.

Common positioning areas are: funny, agriculture, rural areas and farmers, health care, entrepreneurship, food, photography and so on. When choosing positioning, we must ensure that such content can be output for a long time in the later period.

2. Positioning should be combined with later realization.

The clarity of positioning must also be combined with future implementation methods. Whether you want to achieve it by receiving advertisements, live broadcast or selling products later, you must combine it with positioning.

For example, if you want to realize it through live broadcast in the future, now you must explain the vertical content of a certain field through the appearance of real people. In the process of constantly outputting content, it is the process that fans constantly know you and recognize you. By the late live broadcast, the transition can be more natural.

A friend of mine recently started a live broadcast to sell food. He put a lot of delicious food next to him, and his favorite fans will ask the price, which is usually only tens of dollars. Sales are particularly gratifying.

There are several common misunderstandings in Tik Tok operation, which cannot be done. Here comes the question!

Six common misunderstandings affecting the operation of Tik Tok;

1, only focus on the background.

In fact, many short video operations are transferred from the official WeChat account. When they make an official WeChat account, they usually post a notice first, and they will read it as soon as it is released successfully. At this time, we are in the scene, and our identity is more like users.

2. Don't interact with users.

The second misunderstanding is not interacting with users. We all know that people who write comments are activists in these channels, and timely and effective interaction can attract more users' attention. Tik Tok's channel also hopes that the author can interact with more users of the platform.

3. The operation channel is very single.

It is recommended that you conduct multi-channel operation. During the operation, you will find many opportunities, and some explosions may happen inadvertently.

4. There is no continuous attention to channel dynamics.

Generally speaking, operators must continue to pay attention to the dynamics of various channels, mainly including three types of content: first, account-related dynamics, including whether the video was successfully released and whether the account was deducted; Second, the official news of the channel: for example, the one-minute permission provided by Tik Tok; Third, the official organization of activities, timely attention to official activities, prepare the content in advance, remember not to discover this activity at the end of the activity. Tik Tok has two sessions every day to announce the challenge.

5, blindly chasing hot spots

The pursuit of hot spots is really worth recommending, so we must grasp the degree. In content production, don't cross your own field and don't be inconsistent with your own creative style.

6. No more data analysis.

The data can expose some problems, such as whether the overall broadcast volume of each channel account has decreased, or whether the rising data can reflect some problems.