Everything will be crowded this year, especially e-commerce and online stores. I don't say I can do it directly. I just want to help you analyze what you need to do. Don't do it if you can't. If you can, consider doing it again.
First of all, open a store normally and learn some basic knowledge of online store operation. This is relatively simple, because e-commerce is relatively mature, you can find some relevant tutorials on how to open a store and how to promote it.
Second: this is the core point, that is, how to drain. You can't simply run a store in the way of e-commerce in the past. You should combine the popular self-media, live broadcast and short video, and find Net Red to help you bring the goods if possible. If this thing can't be done, it is not recommended to do Taobao.
Apart from what to sell, individuals are not advised to choose relatively competitive products, such as clothing, shoes and cosmetics, unless your resources are very advantageous or you have certain financial strength.
I suggest to choose some products in niche areas, such as restaurant tableware that I mainly make now. This is a business in the future market. I believe there will be greater market demand after * * improves.
In addition, I am also making some products with high repurchase rate, such as adult diapers and bedsore cream for patients.
If you have any questions about the specific choice, you can trust me privately and I can help you analyze it.
Let's talk about the wrong idea that a novice will have: I will follow the big business, and others will follow if they sell well. I can make money if others can make money.
It is true that this is also a kind of gameplay, but it is not recommended for novice sellers with little experience like the title owner.
Two reasons:
1. Don't know how to play. Think about it. Do you know how to play a completely homogeneous product in your hand? Price war? Can you win? You should know that Taobao is no longer an era when you can go to the world at a low price.
The market can't squeeze in. Since the top merchants in large categories can be "top-notch", it must have matured and basically monopolized this market. How confident are you to squeeze in?
Therefore, the most suitable choice for beginners is to choose market segments or unpopular products.
Segmentation and unpopular are two concepts:
1. Market segmentation is to find more subdivided customer needs and subdivide more refined markets under a large category. When the big market is saturated, it is difficult to squeeze in. Only by constantly subdividing the demand to meet, can we have the opportunity to seize the market share of this subdivision. What is a subdivision category? For example, notebook is a big category, then business notebook is a subdivision category, which can be further subdivided.
2. Unpopular products, the market is small, the number of people in the industry is small, the probability of the emergence of masters is low, and brands cannot be formed in the short term. Therefore, it is easier to monopolize the market and the probability of winning is greater. What is an unpopular product? That is, you may see it and think, "With this product.
There is no standard answer to the question of what to choose, but it can provide three directions:
1, hot event product
This kind of products just seize the opportunity. There will be demand behind every hot event, and there will be market if there is demand.
For example, Nezha, who was quite popular some time ago, triggered a series of products around this role because of the hot effect of domestic animation, such as dolls, handmade toys and so on. At this time, if we seize this opportunity, the store will grow rapidly in a short time.
Note: this kind of product is short-term because the market reacts very quickly. Over time, similar products will inevitably appear, so don't overstock too many goods, pay attention to adjust at any time, and the timing needs to be constantly grasped.
There are also various patent issues that should be paid attention to, otherwise it is easy to be complained.
2. Unpopular brand products
Brands: For example, Haier, Gree and Midea are all brands.
Category: For example, air conditioners and washing machines are all categories.
Unpopular brand products, that is to say, this product is less analogical, or although this category is relatively large, some brands are not well-known, but there are still a certain number of fans.
The choice of products must be supported by data, so as not to blindly enter the market. By comparing the data of category words and brand words in search volume, we can find business opportunities. For example, if you search for a category word of a commodity, you will find hundreds of thousands of treasures; But there are only a few thousand search brands, which one to choose is clear at a glance.
3. Seasonal/holiday products
For new sellers, if there is no good idea, they can choose to focus on the products of the season. Take women's clothing as an example. When summer comes, they will start to investigate the market data in February and March, and choose products from styles, materials and versions.
Comparing the information of peers among business personnel, seizing the opportunity and seizing the opportunity can make a lot of profits from the beginning.
There are also various holidays, such as the upcoming Mid-Autumn Festival and National Day. Vacation products are also a good choice for beginners, but when choosing these products, we must pay attention to the control of time and prepare 1-2 months in advance.
I have been in contact with e-commerce for a long time, and gradually found that those companies that can maintain sustained growth have their own methodology in selecting products.
A word from the insiders: seven points depend on selection and three points depend on operation.
Therefore, we must be willing to work hard on product selection, and we must train our vision and ability in product selection. The choice in the early stage directly determines the direction of efforts in the later stage.
Of course, some common sense of Taobao operation must also be understood.
What you see is what others want you to see, just the appearance.
Sure, but whether you can make money is another matter.
As far as the current situation is concerned, epidemic prevention products are the first to be sold, such as alcohol, N95 masks or disposable masks, disposable medical work clothes and so on. These are all in short supply in China at present.
Then the question is coming. Do you have the resources for this? Do you have a contact?
Therefore, people who are doing Taobao at present must keep their minds straight, clarify one question, and know themselves:
1, what do I have?
2. What are the advantages?
3. How much is it?
Make these questions clear first, and you will not be far from success!
Finally, add that there is never a standard answer to what to sell, only a reference answer.
Personal opinion, for reference only!
1. Children's toys are too expensive!
2. Unpopular items, such as equipment accessories
3. Socks, low cost, earn a courier fee.
Thank you for inviting me!
This is a good question, and I am also concerned. I only express my views from my point of view, choose carefully!
Today, the number, annual income and social benefits of online merchants are still growing, which has indeed brought many young people opportunities for entrepreneurship and employment. This is a microcosm of the times. Digitization of products is indeed feasible at present. After all, computers are also a technological revolution, and online merchants are one of the survivors.
I can't specify which network platform for you. After all, there are other options. It's hard to know what kind of market environment you are suitable for except yourself.
It is necessary for you to strengthen your previous study. Less detours, more comparative understanding of several platforms, and getting some data from them are also good for your product positioning. In addition, you need to see whether your core products have competitive advantages in the market. Don't fall into a vicious circle of competition, at least some profits can support your choice!
Specific analysis of specific things, and want to consult, you can pay attention to me and work together!
Taobao is the product of Internet environment. Taobao can be done at any time, and it is not out of date. When it comes to selling anything, I feel that selling anything will be hot, depending on how you operate it.
Masks, goggles and disinfectant are the hottest sellers.
Thank you for inviting me! I won't give you advice on what to sell to make money this year. Taobao can do it every year. How to do it depends on your personal ability. If someone is lazy, they will passively say that there is no business. I am bragging here!
Because after Ma Yun founded Taobao, many individual merchants and some growers transferred their sales channels to Taobao Tmall, so Taobao is now a diversified and comprehensive service platform. Taobao's market is completely global, so what kind of products can be sold in Taobao to maximize the benefits? Now everyone likes to buy things online. After all, online shopping can buy many good and cheap goods, and even cancel their time with arrogance. In fact, this is one of the reasons for the rapid development of shopping platforms such as Taobao. Now Bian Xiao will tell you some tips for Taobao.
Now many people pay attention to beauty and health care. According to the data investigation and analysis, many taobao guest pages with the theme of fat products have appeared this year, such as medicines, health care products, slimming products, breast enhancement products, freckle removing products and so on. There are dozens of such products, the monthly income of Taobao sellers can reach several thousand yuan, and the conversion rate of selected long tail words and keywords is high, and the natural transaction rate will be high. In fact, taobao guest, who works in the e-commerce industry, is very profitable and has a high conversion rate, so choosing a popular product is to become an online entrepreneur. The most confusing thing for many people in the early stage is how to find the source of goods when opening an online shop.
I suggest that you can choose a wholesale market or a manufacturer to purchase goods. When you buy goods in the local wholesale market, you can quickly understand some high-quality products on the market. Of course, if you can know the address of the manufacturer from these businesses, that would be great. After all, it's reassuring to touch the goods on the spot. After all, you can't buy goods carelessly, because once the product has problems, you will not only bear the losses, but more importantly, there will be no customers in the future. Therefore, we must be careful when choosing goods.
If you want to start a business online, you want to open a shop online. If you are an individual, it is recommended to go to a peer shop for a period of time before starting a business, because there may be a lot of things you don't understand at first, so you have to study. However, if you are a team composed of many people, then it is not far to make money if everyone Qi Xin works together and gives full play to their wisdom. After all, the role of the team is essential for the best project. It is very important to have an excellent team, trust each other and help each other. An excellent team must have three elements: high-quality products, operation planning and customer service before and after sales.
I believe that as long as I do it seriously, everyone can gain a lot, because I have achieved what I am now from a novice, Xiaobai, and more importantly, I have gained a lot of intangible knowledge wealth and experience accumulation, which are intangible and can be played and verified in all future projects, and can also bring more benefits to myself continuously. All right. Let's call it a day.
How can I put it? No one can predict what will be easy to make money this year. It is more about people walking around the market looking for business opportunities than being passive.
Selling masks is the hottest!
It's better to do it yourself than to hear it a thousand times! ! !
In fact, opening a Taobao shop is not as difficult as I thought. This is a simple operation process. I will find a good product on 1688 and put it on Taobao. I will spend several hours every day learning operation knowledge, optimizing the title and main picture, and then I will find friends to fill in the list. I will promote it then, and I will spend money.
Now Taobao can still do it, which seems to be a bit of chicken blood; Say you can't do it, but people do it well at the entrance every year, so the best way is to feel the process of doing Taobao yourself.
As for what Taobao sells the most, do you think this product can be made by yourself?
It has long been seized by well-informed and well-supplied big sellers. Unless you have enough money to fight, you can only eat some ash.
The categories that sell very well on the platform are undoubtedly around "clothing, food, shelter, clothing, shoes and hats, beauty and skin care, household appliances, food, mother and baby, etc." Without capital, it is basically impossible to survive.
We are familiar with products that suddenly sell well. Typical products are Piggy Page series, bubble machine, white shoe cleaner, mobile phone Tik Tok bracket, etc.
For example, bubble machine, summer should be the peak sales season, with the heat in the past, sales gradually declined.
The peak of search heat is in June, and the search heat gradually decreases after June.
This kind of products should also pay attention to an opportunity to enter the market. It's too late, the market is saturated. Everyone knows that this "sells well, and naturally rushes to do it." The people in front have laid the foundation. If you want to enter the market behind them, you must make more efforts.
If you really want to sell that kind of hot product, you should either design and make it yourself, or gain insight into the opportunities, and keenly observe what products have a hot rhythm, or are very strong or super lucky. Of course, there are other possibilities. You can dig it up.
No matter what store you open, if you want to do Taobao well, you must first solve the problem of what to sell.
If you already have a shop and can open a shop assistant, then go to the shop assistant to search and analyze the market and find the main keywords of the product you intend to make, and then choose whether to make this product according to the following principles: the search heat is not low, and the number of online goods is small. Sort out the data from every source you can get, and then compare which one is the best.
Find the products with low competition, then find the production keywords of this product through the traffic analysis of the through train, and check the exhibition trend in the last year. The main purpose is to avoid choosing some sunset products, especially those that are bought by fewer and fewer people before the peak, and try to find those products with stable market, especially those whose market is growing in recent months.
By analyzing these two data, you can basically judge how the product you choose is worth doing with your heart.
What difficulties will Taobao face now?
High flow cost
This is really true. A few years ago, a through train with a click of 0.3 yuan was too expensive for everyone. Now, clicking 1.3 yuan is acceptable. However, we should also pay attention to one problem, that is, the traffic volume is becoming more and more accurate. If you have been driving through train for many years, you will understand that although the transportation cost is getting higher and higher, the rate of return is almost rising. Shops with a rate of return of 3 in previous years can basically achieve about 3 now, and the same is true for drilling exhibitions. What I just said is the cost change of paid traffic. What about free traffic? It used to be mainly search traffic. Now, if you only stare at search traffic, it is definitely difficult to get traffic. But if you open your eyes a little, pay attention to the free traffic other than search traffic, such as hand-scouring the home page, free other content recommendation traffic and so on. The proportion of search traffic is getting lower and lower, but other kinds of free traffic are everywhere. Now the traffic pushed by Taobao system is more and more accurate, and the store conversion rate has improved. For example, a certain category of products achieved daily sales of 1 10,000 yuan a few years ago, which is almost 1 10,000 visitors. Now it is enough to reach the daily sales of/kloc-0.0 million yuan and about 4,000 visitors.
Product homogeneity is serious.
There is no way, there will be competition where there are people. What we can do is to find products that are not so competitive, or to enhance our competitiveness in products with serious homogenization. As long as you are strong, 100 people or 1000 people will not affect your ranking. Moreover, industries with strong competition generally have a larger market and more room for development. Nothing in the world is perfect.
Vicious price competition
There are price wars online and offline, but online is more obvious because of product display. Generally, vicious price competition mainly occurs in categories with low customer unit price. This kind of product mainly depends on running volume. If you don't set foot in Taobao very early, the store has a certain foundation and has the advantage of supply cost. Now there is almost no chance to make low-priced and low-profit products. Products with medium and high customer unit price generally have their own characteristics. Even if the price competition is fierce, every product will have a corresponding crowd, and every store will have its own development opportunities. If you want to avoid vicious price competition, don't make too low products, and try to make products with medium and high customer unit price, profit and characteristics.
The probability of Taobao shop dying is 90%. At present, only 10% stores can make profits, and most of them are meager profits or losses. But if you don't do it, how do you know you can't be that 10%? Don't listen to others saying that you can't do Taobao without capital. You don't need much start-up capital to do Taobao, just 30 thousand or 40 thousand. If you don't need to stock up, 1 10,000 yuan can also be used as start-up capital.