Ye Shengtao, formerly known as Ye Zi, was born in Suzhou, Jiangsu Province on October 28th, 1894. Modern writers, educators, literary publishers and social activists are known as "excellent language artists". Ye Shengtao's first academic paper on children's literature was entitled "The Concept of Children", which criticized the bad influence on children in China.

In fact, Ye Shengtao was the first fairy tale writer in the 1920s. The work Scarecrow was published in 1923. This children's book is very popular among many teenagers. Another work, The Stone Statue of Ancient Heroes, tells the story that a stone was carved into a heroic image. The moral behind this popular story is to laugh at the arrogance of experts and people's numbness.

Ye Shengtao enthusiastically advocates the standardization of modern Chinese, including the standardization of grammar, rhetoric, vocabulary, punctuation, simplification of characters and the removal of variant characters. He also compiled and standardized the Chinese characters in his publications, and stipulated the scheme of Chinese Pinyin. His efforts have improved the quality and organizational structure of editing work.

Most importantly, Ye Shengtao advocates the use of vernacular Chinese in the field of publishing. Most of his magazines and newspapers use vernacular Chinese, which greatly facilitates the reading of journalists and readers. These contributions have promoted the development of journalism in China.