What is the purpose of real estate preheating activities?
1, increase the visibility of the case and attract wealth.
Any product needs popularity, and activities are the best choice to enhance popularity. Marketing through activities is a common strategic marketing used by many smart businesses. This role is our most intuitive feeling. From the perspective of Yi Li and science, it is not difficult to understand that popularity increases wealth;
2. Improve the visibility and reputation of the project.
The significance of this function is also our intuitive understanding. More people will attract some new customers to increase popularity. Doing warm-up activities and interactive gift lottery will deepen customers' memory of the project, establish or enhance customers' good impression of the project, that is, word of mouth, and attract the attention of potential customers.
3. Improve the management level of the sales case site.
Warm-up activities are often held from the perspective of human resource management: there are often things to do, and some omissions or deficiencies in management will be found in time, so that employees can maintain a good state of active efforts, diligence and active thinking, and constantly adjust and improve the management level of the case field;
4. Increase the interaction with customers.
The development of warm-up activities will inevitably make property consultants often interact with prospective customers by telephone, text message and negotiation, so as to close the chat relationship with customers and enhance customer loyalty and brand recognition;
5. Improve the turnover rate of product sales.
As the saying goes? Have you seen people for a long time? Know yourself and yourself? Through the development of warm-up activities, whether it is the sales atmosphere, the understanding of customers, or the cognitive hypnosis of activity advertisements to customers, the transaction rate of product sales has been greatly improved.
Knowledge expansion related to the purpose of real estate warm-up activities
Six elements
1, interactive invitation
Real estate preheating activities must have the interaction between projects and customers. Only interaction can lead to communication, and only communication can lead to memory and understanding. It is essential to aim at the customer's invitation before the event. They are the target group of such activities, and other participants are the source of the activity atmosphere, and each has its own role.
2. Creative highlights
The pre-heating activities of real estate need to be creative and bright, so that when we invite prospective customers and promote them, there will be enough bright spots to attract attention and attract others to participate, and the on-site activities will have a good atmosphere. The project will convey its good image and selling atmosphere;
Step 3 give gifts
As the saying goes? People with short mouths and short hands? The purpose of giving prizes and gifts to participants is to increase the attraction of activities and create an atmosphere. Giving gifts to old customers is an interaction and communication, which can truly understand customer needs. Even if they don't buy, they will participate in the national marketing of the project and become a powerful main member of the national marketing, and word of mouth will spread throughout the whole project.
4, fit the project
The theme or tonality of the activities is in line with the attributes of the project, for example, commercial streets and SOHO business offices have fashion tonality, tourism cultural real estate has leisure and healthy cultural tonality, and high-end houses have fashion quality tonality;
5. Cost economy
Because of the high frequency of real estate preheating activities, the cost budget should be appropriate and not exceed the budget. Reasonable planning in advance will save a lot of money and achieve good results, such as planning in advance, purchasing a large number of gifts and prizes in a unified way, introducing other business activities by providing the place of origin, and selecting strategic activity companies. The cost range is 2000 ~ 30000, and it should be controlled within a certain amount throughout the year.
6. Standardize management
First, the standardized management of warm-up activities will not reduce the mistakes of activities, and the reasonable arrangement of warm-up activities can find the fundamental problems and correct them in time. The standardized management of the team has also improved the reputation of the project to a certain extent, increased the trust of customers and improved the credibility of the project.
Warm-up activities refer to activities that take activities as the carrier, take marketing as the purpose, drive popularity through activities, attract the attention of target customers, and finally realize the sales of products and services. The so-called pre-heating activity of real estate: it is intended to deepen the understanding of new and old customers on the project by holding interactive entertainment activities before, during and after the normal sales cycle, and achieve the purpose of popularity and transaction. As the saying goes: wealth comes from popularity? On the other hand, popularity can create a lively sales atmosphere.
? The pre-heating activities of major real estates are mostly held on weekends. Developers will invite strong customers to the sales center in advance to enliven the atmosphere through some interactive cultural activities, thus increasing the attention of real estate projects. For general warm-up activities, the cost is not big. Hold more high-quality warm-up activities in the off-season so as not to appear. More people sell houses than houses? Situation.