1, personal positioning

What should I do? What am I interested in? What am I good at? What can I offer of value? Only if you are interested and good at it, can you do things well and your personal characteristics become more prominent.

2. User positioning

To segment users, you need to know who your target users are. What groups are they? On which network platforms will they appear? What are their characteristics? Be sure to make it clear that you are doing this for those groups to absorb, catch this group of people and make what they like.

3. Content positioning

First of all, the content must be valuable, and users can learn something and get promoted. Secondly, your content must be differentiated, can be distinguished from the same kind, and cannot be copied, so you lack innovation and creativity. Finally, content must be scarce. Broad things are worthless, so they must be more distinctive than others.