Guangzhou in the 1980s was at the beginning of reform and opening up. The booming Guangzhou self-employed are catching up with the trend of the times. Zhai, who was independent and enterprising since childhood, was suddenly attracted by the new atmosphere of vigorous reform. At that time, Zhai Meiqing decided to go into business because his family was not rich.
At that time, there were no business people at home, and I didn't know where to start. Zhai lent the opportunity to help her business classmates, pestering people to ask questions, and the doorway of doing business attracted her. However, when Zhai Meiqing became his own boss for the first time, he taught "tuition"-he lost 2,000 yuan selling clothes, which he borrowed from his mother.
Finally, one day, the opportunity came. A company wants to ship Guangdong furniture to Beijing for sale, hoping that she can supply it. She went to furniture factories in Guangzhou, Shunde and other places alone, and actually negotiated hundreds of thousands of yuan of goods, earning the first money in her life-30,000 yuan!
Zhai, who tasted the sweetness, began to think in his mind: many people just rent a booth to sell furniture. How can they expand their business? All shopping malls should sell furniture! So she went to Beijing by herself, took the furniture board, took the bus, and made sales in state-owned shopping malls. Organize the supply of goods in Guangzhou, send it to the suburbs of Beijing for inspection, pick up the goods, then unload, load the car, escort and approve the sale ... Zhai Meiqing is very busy.
However, due to the long-distance transportation, the loss of furniture is too great, so Zhai decided to focus on the mattress. Mattress transportation costs are high, and local production can not only earn back the freight difference, but also make mattress production management simpler. So Zhai began to use the money earned from trade to open a factory in Beijing, specializing in the production of mattresses. Soon, Zhai's brand mattresses were all the rage in Beijing. Zhai's entrepreneurial spirit is also higher. From the procurement of raw materials to the production and sales of products, Zhai Meiqing is hands-on and learns while doing. In order to manage the factory more systematically, she also bought various management books and studied production management and financial management at night.
Opportunities are always reserved for those who stick to their beliefs and fight for them. 23-year-old Zhai Meiqing has earned the first 654.38 million yuan in her life.
Keep exploring and make a legend.
1990, Zhai established the first home shopping mall in Shenzhen. Jin Haima, which she founded, took mass marketing as its product positioning and market positioning according to the market demand in Shenzhen at that time. In order to reduce the cost to the maximum extent and learn from foreign experience, Jinma pioneered the management mode of large-scale warehouse in China, formed a strong price advantage with economies of scale, created a strong market impulse and quickly occupied the market.
From 1990 to 1995, Jinma Group led by Zhai has developed into the largest home furnishing chain enterprise in China, and its "Xiangjiang Home" and "Jinma Home" have become the mainstream brands in the retail industry, even in China. At the same time, the strong strategic alliance with many high-quality suppliers has further established the unshakable leading position of "Xiangjiang Home" and "Jinma Home".
Subsequently, Zhai led Xiangjiang Group to carry out a series of strategic exploration and development. In 2000, Xiangjiang Group entered the real estate industry, and with the concept of "living in step with the world", it created a brand-new living mode in the city in the post-villa era, and successfully built brands such as Splendid Xiangjiang and Emerald Oasis, and won many awards such as "China Famous Plate", "Asian Living Environment Construction Model Project Award" and "Best Innovative Famous Plate of China Art Real Estate".
At the same time, Xiangjiang Group entered the field of commercial logistics platform construction, and established more than 20 large-scale comprehensive commercial wholesale logistics bases in more than 0 provinces and cities nationwide, with a developed commercial logistics network area of 10 million square meters.
In 2005, Xiangjiang Group invested and established Luoyang Xiangjiang Wanji Aluminum Co., Ltd. with an annual output of 2 million tons in Luoyang. It is the first large-scale alumina enterprise led by private enterprises approved by the National Development and Reform Commission. Its successful completion has effectively transformed local resource advantages into economic advantages, and promoted the rapid development of local economic construction and related industries.
At the same time, Zhai clearly aimed at the field of financial investment, and believed that an enterprise must be backed by strong financial strength if it wants to be big. Xiangjiang Group has become one of the earliest private enterprises in China to invest in the financial industry, with strategic holding and equity participation in a number of financial institutions. The Group's financial and strategic investment has achieved great value-added and considerable returns, and has become a new business group, profit growth point and strong financial backing to support the development of industrial sectors. At present, Xiangjiang Group is the major shareholder of Guangfa Bank, Guangfa Securities, Guangfa Fund, Guangdong Nanyue Bank and bank of tianjin, and established Qianhai Xiangjiang Financial Holding Group in Shenzhen, becoming one of the first batch of key enterprises introduced by Qianhai in China.
20 1 1, Xiangjiang Group entered the high-end medical and health industry with the concept of leading the times. Provide sub-health examination, VIP family doctor, large-scale general hospital medical treatment for successful people, as well as high-end health and wellness projects such as biological immune health treatment, fresh cell anti-aging treatment (overseas), spine health, and minimally invasive medical beauty. At present, Xiangjiang Health Valley has landed in accordance with this concept and will further become a world-class high-end service base for health and wellness.
There is no end to learning and innovation.
How far is the thought, how far is the road. Zhai Meiqing, 23, did not stop at the development of small workshops and factories. She thought that if she could open her own furniture stores all over the country, she would make great progress. When the concept of chain furniture first jumped into the mind of this clever and persistent woman, Zhai was determined to turn this beautiful dream into reality.
1990, she and her husband opened the first Golden Horse Home Mall in Shenzhen, which was a great success. Then Golden Horse swept the country at an extremely fast speed, and in a short period of five years, more than 80 furniture chain stores were opened in the country. Zhai also became the first person to realize furniture chain in China.
Business expansion is great, and management is not backward. Zhai groped for a set of his own management methods and business philosophy. Her successful creation of "specialized home stores", "warehouse sales model" and "joint sales business model" has always played an advanced demonstration role in the industry and has become the object of emulation in the industry. At the same time, Jinma also launched the international advanced management mode of "unified procurement", "unified management" and "unified accounting" exclusively in the domestic household industry, forming a unique core competitiveness of enterprises.
Zhai traveled all over the country and never forgot to study in the great development of his career. When her career was in full swing, she still took time to go to the School of Management of Sun Yat-sen University for postgraduate study. 1999, she also left her job and resolutely went to the United States to study for an MBA. 200 1, Zhai Xuecheng returns. She boldly carried out enterprise management reform and vigorously promoted advanced management methods and tools. She not only introduced the ERP software of SAP, the world's top software supplier, but also hired a famous German consulting company as its ERP software consultant, making Jinma Group the first home circulation enterprise in China to successfully introduce SAP management system.
Zhai Meiqing often said that a person's body needs all kinds of "food", and knowledge is the "food" of the soul. Without food, the body can't move, and without knowledge, the road to wisdom can't go far. Learning has become a part of Zhai Meiqing's life.
Zhai believes that "innovation is the soul of a nation", even the soul of an enterprise. Every innovation makes the enterprise realize a leap and achieve great development. Therefore, Zhai regards pioneering and innovation as one of the main spirits of the enterprise. From the aspects of management mode, industrial structure adjustment and management modernization, we constantly reflect on the development process of our own enterprises, so as to synchronize enterprise management with social development, conform to market demand, and realize the unity of social and economic benefits. In addition, modern scientific management allows enterprises to keep pace with the times, keep pace with the times and promote development through innovation. Now the whole enterprise management tends to be networked, paperless and information automated, which improves the efficiency of action and brings rapid economic benefits.
Dare to assume social responsibility.
Children who grow up in poor families earn money to repay their upbringing. When the initial goal has been achieved and life is rich, Zhai began to think: What is the meaning of life? What is the purpose of making money?
The scene of children studying in poor mountainous areas always appears in Zhai Meiqing's mind. The face covered with insect spots, the eyes looking forward to reading, and the thin figure running more than 20 kilometers to school are all lingering in front of her eyes. While meditating, she sorted out clues and finally found a new goal in life.
Zhai Meiqing often said that human life is limited, wealth can't be taken away, and death can't be taken away. Obtaining wealth is only a process, and the real meaning after obtaining wealth lies in making more contributions to society. The value of life is not only the pursuit of material wealth, but also the pursuit of spiritual wealth. For more than 20 years, Zhai has not only led Xiangjiang Group to become a leader among private enterprises in China, but also devoted herself to social charity with a pure heart, adding more splendor to her colorful life.
In the development of enterprises for more than 20 years, Zhai has always closely linked the fate of enterprises with the future development of the country, closely integrated with the needs of society, and always adhered to the business philosophy of "giving consideration to both justice and benefit". While considering the development of enterprises, we have practiced the corporate citizenship role with the mission of "getting rich first and realizing common prosperity". Since 1994, Xiangjiang Group has actively responded to the call of the state, participated in the "Glory Project", planned and built a glorious market, helped the weak and helped the poor, and embarked on a unique road of "market poverty alleviation". Xiangjiang Group has successively invested and built more than 20 large-scale glorious markets in Shandong, Liaoning, Anhui, Henan, Hebei, Hubei, Hunan, Jiangxi, Sichuan and other provinces and cities, established a nationwide business circulation network, solved the re-employment problem of 1 10,000 laid-off workers, greatly promoted the development of the local tertiary industry, and increased local tax sources by more than 200 million yuan every year, making positive contributions to revitalizing the local economy and building a new socialist countryside.
At the same time, adhering to the corporate purpose of "running the industry well and repaying the society", Zhai took the initiative to assume social responsibilities, actively participated in social charity, and donated more than 900 million yuan to the country's education, poverty alleviation and disaster relief. In 2005, Zhai registered and established Xiangjiang Social Assistance Foundation in the Ministry of Civil Affairs, becoming the first non-public charitable foundation in China. Up to now, Xiangjiang Social Assistance Foundation has established more than 1000 Xiangjiang Love Libraries in poverty-stricken areas such as Guangdong, Guizhou, Yunnan, Sichuan and Henan, covering 16 provinces across the country, benefiting more than 1 10,000 students. In addition, Xiangjiang Social Assistance Foundation has also helped more than 1000 orphans in Zhaoqing and other places in Guangdong, helped more than 80,000 disabled children and the elderly, and initiated 1 10,000 volunteers to participate in public welfare undertakings. In the past five years, more than 2 million people have directly benefited.
After completing the "five 1000" project, Zhai began to think that simple donations can really improve the lives of the recipients immediately, but it can't fundamentally change the poverty situation. We must strive for innovation and breakthrough in the public welfare model, and realize the transformation from "blood transfusion" support to "hematopoiesis" support by exploring the public welfare model suitable for helping the sustainable development of poor areas. 20 1 1 Xiangjiang Women's Entrepreneurship Fund was established by Xiangjiang Social Assistance Foundation, with the principal of100000 yuan. Relying on Guangdong Women and Children's Fund, it provided interest-free loans to poor rural women with working ability, entrepreneurial desire and executable projects in the form of financial poverty alleviation, and at the same time carried out short-term skills training. We just hope that through such a project, people in poor areas can broaden their horizons, enhance their development momentum and cultivate their own concept of getting rich. "Let charity become a fashion, a ethos and a culture" has become the higher pursuit of Zhai's life.
Corporate culture helps to take off.
A socially responsible enterprise must be responsible to the society, the enterprise and the employees. In the process of leading the development of enterprises for 20 years, Zhai paid special attention to the construction of enterprise culture, especially emphasized the need to occupy the cultural position of enterprises with socialist spiritual civilization and shape employees' thoughts with correct world outlook, outlook on life and values. Do a good job in the implementation of spiritual civilization education in enterprise management. In terms of management, it emphasizes the management concept of "people-oriented" and constantly improves the employee incentive mechanism and welfare guarantee.
More than ten years ago, Zhai defined the corporate culture atmosphere when he defined the corporate purpose of "running a good business and returning to society". That is, Xiangjiang is a warm home, Xiangjiang is a stage for displaying talents, Xiangjiang is a school for cultivating talents, and Xiangjiang is an enterprising team.
Xiangjiang is a warm home, which is to position the enterprise as a warm home. In this big family, every employee should get along like brothers and sisters. At the same time, enterprises should treat employees like family members and care about their lives. Xiangjiang is a school for cultivating talents, because employees of the enterprise devote their youth and time to the enterprise, and their most precious years are in the enterprise. Enterprises should be responsible for their employees, train them to become talents, and let them grow together with enterprises. Xiangjiang is a stage to display talents, that is, to constantly explore talents, use the most suitable people in the most suitable positions, fully mobilize the enthusiasm of employees, give full play to their potential, and let every employee display their talents. If the first three points can be achieved, the enterprise is naturally an enterprising team, a harmonious team and a team moving towards the same goal of the enterprise.
In Xiangjiang, this is not a slogan, but an idea that runs through the top leaders, management cadres at all levels and human resources work of enterprises. They are solidified through the management system and process of the enterprise.
In Xiangjiang, every employee can sing the song of Xiangjiang. Singing the Xiangjiang River shows the spirit of Xiangjiang people's loyalty, dedication, pioneering and enterprising, learning and innovation. No matter who deals with Xiangjiang, they will feel the passion of Xiangjiang songs and the unique corporate culture of Xiangjiang.
The success of an enterprise is inseparable from its excellent corporate culture. For more than ten years, Xiangjiang has formed an excellent corporate culture and corporate values of "love, sincerity and trust" in its continuous development and growth. Love: First of all, you should have love, cherish yourself, love your family, love your career and love your country. Honesty: it is the foundation of being a man, and being a man should be honest; Letter: it is the attitude of doing things, and you should be honest in doing things.
"Love, sincerity and faith" have become the basic values of Xiangjiang people. Xiangjiang group vigorously promotes and advocates the basic values of enterprises, and emphasizes starting from leadership. And ensure the recognition of corporate values when selecting, employing and employing people, and create a good corporate atmosphere. In Xiangjiang, they not only set up a series of corporate culture education books such as enterprise OA platform, Xiangjiang Group newspaper, Xiangjiang Today magazine, etc., which further broadened the communication channels of excellent culture. On the other hand, enterprises set up corporate culture promotion associations (trade unions) and Xiangjiang volunteer groups to enrich employees' spare time life through various cultural and recreational activities, providing a platform for everyone to display their talents and communicate with each other.
Harmonious corporate culture breeds harmonious enterprises. For more than ten years, Xiangjiang has established a people-oriented enterprise management style by building a harmonious culture, which has enabled the enterprise to develop by leaps and bounds and has been widely recognized by the society.