65438+ February is the hottest month in a year. Take a look at the hot marketing calendar of 65438+February, and get ready to seize the opportunity! Marketing recommendation of this month: 65438+February 7th, heavy snow is 2 1 solar term in the twenty-four solar terms of the lunar calendar, marking the official start of the mid-winter season, which means that the weather is colder and the possibility of snowfall is greater than that of light snow. Key words: cold, warm, snow, tonic, keeping out the cold and keeping warm. Reference: Posters can take advantage of the situation to cool down. send warm, care for each other. Posted on social media in the form of "solar terms topic+poster". Clothing brands can promote warm clothes, the catering industry can start with steamed food, the beauty industry can start with "hydrating to prevent frost cracking", and alcohol can start with "it feels like snow outside at dusk, can I have a drink?" Think in the direction. 12 12 Double Twelve Keywords: Promotion, Carnival, Chopping Hands, Preferential Marketing Direction: Double Twelve Carnival Shopping Festival, promotion, discount and price reduction can be done! After the Double Eleven, users' purchasing power has been discounted, so the Double Twelve can carry out some retention and repurchase activities to increase users' stickiness and "leave" users in the pool. Angle reference: 1. With the theme of "pairing", we will carry out new activities with old members, such as using the bargaining function to let old members recommend new customers through word-of-mouth communication on the basis of enjoying preferential treatment. In addition, suggestions on the use of marketing functions can also focus on a series of marketing components such as distribution, points, discounts, spikes, full reductions, and group purchases. 2. Near the end of the year, brands selling new year's goods can also take the opportunity to do a wave of limited-time discount/spike on the basis of new year's goods and sell products around new year's goods. 3. You can play some small games such as collecting characters, opening gift boxes, signing in for lottery and so on to promote consumption. 65438+February 22nd Winter solstice Key words: jiaozi, glutinous rice balls, keeping warm and preheating Marketing direction Winter solstice means the coldest moment, so you can do marketing around jiaozi and keeping warm. Posters of solar terms distributed by friends circle should remind people to pay attention to health and keep warm, and it is also a good opportunity to eat jiaozi/Tangyuan with important people. In addition, jiaozi or Tangyuan? Many brands will move this topic to posters, so as to get more attention and trigger discussion. Angle reference 1 can remind people of matters needing attention in winter solstice with products. 2. Interactive activity: the theme of the activity is 1. Winter solstice is as big as a year, and there are few reunions in the world-a food map of winter solstice. 2. The content of parent-child classroom activities from winter to Sunday is 1. Winter solstice is as big as a year, and there are few reunions in the world-Winter solstice food map: Winter solstice set meal and winter solstice banquet are launched, and the publicity work is well done, focusing on the theme of "reunion". Attract winter solstice guests with attractive food and topics. Winter solstice package: according to local customs and characteristics, develop one or two dishes suitable for winter solstice. There are not less than 9 kinds of winter solstice packages, and each dish is placed in a small and exquisite vessel (or a nine-square box) with a background introduction of the food. Winter solstice banquet: according to the characteristics of winter solstice, the hotel can formulate a series of menus for warming up and keeping healthy, and take this as an opportunity to design the hotel's high-end nourishing ingredients into the menus. Such as sea cucumber, Tricholoma matsutake, anti-cancer and physical fitness, mutton to keep out the cold and so on. 2. Winter solstice parent-child class: Winter solstice is our traditional solar terms and festivals, and there are many legends and customs about it, and it also has important geographical significance. It is a rare festival that can combine folk stories, scientific knowledge and traditional food at the same time. Hold parent-child activities from winter to Sunday. Tell children legends, explain geographical knowledge, play interactive games and share delicious food together. 65438+February 24-65438+February 25, Christmas Eve, Christmas Keywords: membership, preferential broadcasting, Christmas element marketing direction: One week before this festival, we can start to integrate our products into Christmas elements, such as common elk, Santa Claus, sleigh, apples, Christmas hats and so on. To highlight the festive atmosphere. Angle reference: 1. Brand category: poster form, according to the holiday characteristics of Christmas, making pictures and texts consistent with the brand to guide the spread. One week before this festival, you can start to incorporate your products into Christmas elements, such as common elk, Santa Claus, sleigh, apples, Christmas hats and so on. To highlight the festive atmosphere. 2. Catering can launch a Christmas theme activity package or make themed cupcakes for guests. You can also prepare Christmas gifts for customers around the concept of "Santa Claus gives gifts". 3. Dress as Santa Claus. Launch the Christmas gift box and its surroundings. From the perspective of gifts, such as Santa Claus also needs gifts, combined with the brand image to convey the concept of "keeping a childlike innocence with other gifts". Tips for Christmas activities: You can do some simple and low-cost activities at Christmas. The most important thing is to facilitate the participation of guests, win their goodwill and let them spread it on their own initiative. 1, Turkey jiaozi/Apple/Christmas cake Free Turkey jiaozi/Christmas cake. "Christmas limited goods" can not only be sold in the store, but also bought and taken out online, and can also be given as gifts to guests who come to the store for consumption on Christmas Eve and Christmas Day. Take off your hat to win a present. Lottery tables can be set up in public areas. There are several Christmas hats on the lottery table, or different gifts are placed under each hat, such as vouchers, drinks, gifts, souvenirs and so on. On Christmas Eve and Christmas Day, anyone who goes to the store to spend more than 500 yuan (the amount depends on personal circumstances) can get a chance to take off his hat. Christmas gifts during Christmas, in addition to exclusive discounts, will also receive a free limited edition Christmas gift box. You can also buy a batch of socks printed with the image of Ao Bai or Christmas patterns on Taobao, put them on the bedside, and write handwritten greeting cards to attract young customers. 65438+February 3 1 New Year's Eve Keywords: farewell to the old year, welcome to the new year, feelings, countdown marketing direction: New Year's Eve is the end of the old year, and the beginning of the new year can start from welcoming the new year and the new atmosphere of the new year. Take "welcome or review" as the starting point to discuss "New Year's resolution" and "the biggest regret or gain this year", such as "2022 belongs to you" and "Your New Year's resolution". Angle reference: 1, feelings: you can look back on the past or look forward to the future. At this moment, there will always be countless unforgettable memories, so feelings are a good selling point. 2, sense of ceremony: design New Year activities, give yourself a different sense of New Year ceremony. 3. On the last day of 2022, all kinds of inventory and New Year's Eve dinner will be hot spots every year, and some new year's signs with product characteristics can also be designed in combination with the hot spots of the Internet. Old rules: Sanlian+mailbox packaging calendar original+design package