In China market, there are three trends in the healthy consumption market: youthfulness. In recent years, Herbalife's customer base has become younger and younger, and more and more post-90s people have begun to pay attention to health and wellness. Personalization. Consumers' personalized demand for nutritious and healthy products is becoming more and more obvious, and the one-sided market can no longer meet the increasingly prominent personalized demand; The third is digitalization. "internet plus" is constantly integrating into all aspects of social and economic life, and the outbreak of epidemic situation has accelerated this trend. Consumption upgrading coincides with the rise of generation Z. While staying up late, young people pay more and more attention to health, especially their preference for smart products with simple operation. The convenience of online shopping on the medical e-commerce platform is particularly in line with the shopping habits of young people. China has been a country of etiquette since ancient times, forming a unique "etiquette culture". From visiting relatives and friends during the Spring Festival to visiting relatives and friends on weekdays, you will not return empty-handed. Politeness has become a habit.

The new trend of "keeping healthy" products is popular in the consumer market during the Spring Festival. As the Spring Festival approaches, the "involution" of the gift market seems to be getting more and more prosperous. Recently, cover journalists visited Chengdu Shuangliu, Jinjiang, Xindu and other large supermarkets, and found in many gift supermarkets that compared with traditional gift choices such as clothing, jewelry and rice bran oil, more and more merchants and consumers are now extending to eyeball categories with higher added value, paying attention to practicality, health and health preservation.

In the interview, the reporter found that dried fruits and food are one of the most popular commodities in the new year, while other popular gift boxes are full of beautiful things in health care products. When reporters visited some supermarkets, they saw that fish glue, cordyceps, sea cucumber, donkey-hide gelatin, bird's nest and other health care products were all packaged in gift boxes, and the prices were relatively high.

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