What we haven't noticed is that the position of the richest man has changed. He is the founder of Nongfu Spring-Zhong Shanshan. Almost everyone has drunk Nongfu Spring, but Zhong Shanshan's name is not very loud, far less than that of Ma Yun and Ma Hua Teng. Although the new richest man is low-key, his story is quite legendary and wonderful.
A bumpy road to growth
In fact, after carefully understanding the growth process of the rich, it is not difficult to find that those who have achieved something later are not smooth sailing in their early lives, and even have to experience many challenges. Perhaps it is in line with the famous saying: if you are born in Sri Lanka, you must first suffer from its mind and work hard for its bones and muscles.
Zhong Shanshan was also in a turbulent development stage when he was young. Because his grandfather had political experience, his parents were forced to be sent to their hometown. Zhong Shanshan was also forced to drop out of school to learn the skills of masons and carpenters, and worked as a craftsman for some time.
Successful people don't appear by accident. Zhong Shanshan dropped out of school, but he always had a clear goal. He never thought he would be a bricklayer all his life. After resuming the college entrance examination, he took an active part.
Although he didn't even know the most basic knowledge at that time, it didn't prevent him from dreaming of going to college.
After a long period of hard work and two years' examination, Zhong Shanshan was finally admitted to TV University and became a reporter in the rural department of Zhejiang Daily. This experience as a reporter made him unforgettable all his life and laid a good foundation for his business.
After working as a journalist for a while, the upsurge of economic opening surged. Zhong Shanshan has always been an ambitious man. Many people around him have gone into the sea to make a career, and Zhong Shanshan naturally followed.
In this way, he once again gave up his job as a journalist and went into business with the Hainan gold rush. Instead of making drinks like Nongfu Spring, he started a mushroom growing company.
In fact, this is also a supplement to his later business philosophy. I have to say, Zhong Shanshan's vision is very avant-garde. He has long predicted that people will pay attention to their health after they are full.
A fast-growing enterprise will become the richest man.
After entering the commercial battlefield, Zhong Shanshan has never encountered a particularly big storm. He is a visionary, steady and down-to-earth person.
After he founded the mushroom planting company, he immediately founded Yangshengtang, which has great market influence so far. The health care products created by Yangshengtang received a good response once they were listed, but the products produced still give people the feeling of nourishing medicine, and the demand is not for everyone.
Later, Nongfu Spring series came into being. All kinds of drinks produced by Nongfu Spring meet a wide range of consumer groups.
Zhong Shanshan's ambition does not stop there. Has been involved in real estate, medical equipment, women's products, agriculture and other fields. Some people think that this is Zhong Shanshan's further expansion, while others think that Zhong Shanshan sees the shortcomings of its own enterprises and plans to cast a bigger net just in case.
In any case, enterprises in Zhong Shanshan are going further and further. Wan Tai Bio, controlled by Yangshengtang, successfully listed on the Shanghai Stock Exchange. Zhong Shanshan's goal is far more than that. The day after Wan Tai Bio went public, Nongfu Spring published its prospectus.
When it comes to Nongfu Spring, people will immediately think of advertising words: We don't produce water, we are just porters of nature. Apart from being impressed by this advertisement, everyone didn't have a deeper understanding of Nongfu Spring, but just thought of a bottle of mineral water.
Who would have thought that the future richest throne would be transferred from the hands of e-commerce predators to the hands of industrial entrepreneurs who operate drinks? Why on earth can Nongfu Spring have such great power?
In fact, Nongfu Spring not only sells mineral water, but also creates many brands and products. Screaming, which was popular in the early years, is one of them.
Nongfu Spring always changes with the change of the market. With the rise of functional drinks in recent years, screaming is no longer popular. However, Nongfu Spring immediately produced drinks such as "Nongfu Orchard" and "Oriental Leaves".
The positioning of Nongfu Spring has always been relatively high-end. "Oriental Leaf", a bottle of beverage, is much more expensive than cola, but it is also favored by the audience because of its packaging positioning.
Nongfu Spring will also be listed soon. Because Nongfu Spring, like their advertising words, has a special water source, it faces water difficulties, and Zhong Shanshan intends to enter the international market to solve these difficulties.
Keep a low profile and do things with high profile.
The listing of Nongfu Spring pushed Zhong Shanshan to the position of the richest man, but we are still unfamiliar with Zhong Shanshan's name, and we are curious about how he can replace Ma Yun as the richest man.
This has to start with Zhong Shanshan's business mind. Our usual seemingly ordinary Nongfu Spring is only one bottle from 2 yuan, which can't be a high-end product. It is absolutely affordable for everyone.
But it never occurred to me that the gross profit of a bottle of Nongfu Spring was as high as 1.2 yuan. With such a high profit and extremely high sales volume, it is unreasonable for Nongfu Spring not to make money. Many people have ridiculed Nongfu Spring as not only a porter of nature, but also a "printing machine" of nature.
Ridiculous to ridiculous, Zhong Shanshan's business acumen and acting skills are really convincing, which is not difficult to explain why the mineral water seller can become the new richest man. But why is the position of the richest man unknown?
Zhong Shanshan was lonely along the way, but he made many enemies and few friends. His personal style seems to be still following the traditional Confucian charm in China, and he does not make public or impulsively observe Xu Li in the dark.
Therefore, he does not attend many business seminars and political meetings. He didn't even attend the listing ceremony of Wan Tai Bio. This is so different from Ma Yun's way of existence that everyone is not familiar with him.
However, Zhong Shanshan seems to have no intention of changing his personality while becoming the richest man. He is destined to be a low-key richest man. There are always many stories attached to the richest man, but Zhong Shanshan's road to success is not so smooth. His life is also amazing. When he was a teenager, he couldn't see that he would do so much in the future.
Maybe all this can still be seen from his character. This kind of talk is not much, no complicated relationships, low-key and clear goals, which is a necessary condition for success.
It can be seen that it is no accident that Zhong Shanshan became the richest man. Maybe after that, the richest people work silently in a corner.