"The company gives back to customers and travels for free." After receiving this call, Song Ying (pseudonym), 67, followed a health care product company to Liuduqiao Resort in Fangshan. After two days, many old people spent 10 thousand yuan on health care products.
But what the old people don't know is that the telephone invitation from the beginning was a trap. Health products companies buy information about the elderly from the internet, and the price ranges from 20 cents to 100 yuan. In the rental house in Huilongguan, Beijing, according to their words, first call the elderly in the name of tourism, and then take them to a sales meeting.
After that, the marketing company will take over Organizing play, attending lectures, holding parties, doing experiments and prescribing medicines are all carefully planned in order to sell health care products at high prices.
In the words of marketing director Xu Qiuting, "This is a play."
In the agreement between the health care products company and the marketing company, the price of a set of "anti-cancer" health care products is as low as 2.8 fold, and the health care products company can get 70% of the sales price for each set sold. According to insiders of the marketing company, this health care product has sold 7 billion yuan in the past three years.
Looking for "pension" customers
Li Jun (pseudonym), who arrived at Liuduqiao with Song Ying, received a free travel invitation phone one week before departure.
"Hello, uncle, I have a good news for you. Our company held one of the four new inventions-enzyme polypeptide Shennuo support meeting. On August 25th, we had a two-day holiday in Liudu Scenic Area. You are a special guest approved by the company leader. Do you have time to attend? "
Li Jun, who is retired at home, is of course free, but he has some doubts. How do they know their phone number? Without much thought, the staff at the other end of the phone invited again and promised to "send the car for free". Li Jun thought doing nothing was doing nothing, so he agreed.
Li Jun didn't know that the caller was sitting in a rented house in Huilongguan, and invited guests on a large scale with four or five other people. Here, Li Jun's message states "I bought health care products and intended customers".
"If you play hundreds a day, there will always be people who believe that they will travel. If they fail once, they will be invited in another name. " Wang Xiaolin, the boss of a health care product company, said that it is usually tempting to give some gifts to the elderly and let health experts see their health status.
Wang Xiaolin has no real company, and he is not afraid of the old man's inquiry. "Let's talk about family affairs first, then cut in slowly and ask him what products he probably uses." According to the products, Wang Xiaolin's "company" has changed many names, including Chinese Academy of Sciences, Academy of Agricultural Sciences, Tongrentang and Unacon. The places where tourism fairs are sold have also developed from the surrounding areas of Beijing to Tianjin, Hebei.
In the past six years, Wang Xiaolin has purchased tens of thousands of pieces of information about the elderly. He said the price ranged from 20 cents to 100 cents. In the information, the old man's name, telephone number, what disease he got, what products he bought, and the home address accurate to the house number are clear at a glance.
He also went through a "detour" and bought a lot of messy documents on QQ, with a low success rate. Of course, there are times when you make a lot of money. He remembers that once he spent 1000 yuan on 10 messages. "He must be a good customer and can sell goods when he comes out." The seller didn't cheat him. Among this 10 customer, he sold180,000 yuan of health care products in half a month.
Now he has taken over the information of another friend's company and used it repeatedly. According to him, every old customer can develop and sell them different health care products many times.
In order to improve the efficiency, Wang Xiaolin developed speech skills, trained employees for one month, and invited the elderly to attend meetings on business trips. The speech stressed that it is necessary to find out the economic strength and decision-making power of the elderly and whether they have participated in other health activities. "At least they are quality customers with pensions."
Puzzlement of popular science experiment
Having been in this business for a long time, Wang Xiaolin got to know the marketing companies in the circle, that is, the companies that specially organize groups to sell health care products to the elderly at high prices.
Zhong Hui International Organization Company is one of them. Selenium-enriched yeast β -glucan and enzyme polypeptide sold by Liuduqiao Tourism Marketing Company are provided by Zhonghui International Organization Company. Wang Xiaolin only needs to bring people, and the marketing company will take over the rest. Organizing play, attending lectures, holding parties, doing experiments and prescribing medicines are all carefully planned, with the aim of promoting health care products at the event.
In the words of marketing director Xu Qiuting, "This is a drama. Everyone should play their own role, and the audience is the customer. "
On August 25th, an activity named "Healthy Dream of Chinese Dream-Beijing Enzyme Peptide Family Support Association" was in full swing at Liudu Yi Jie Resort Hotel in Beijing. There are more than 50 other elderly people invited to attend the meeting with Song Yingtong.
"The polypeptide synthesized by enzymatic method in China is called the world's first peptide. Welcome Dr. Lu Haoze, MD. " At the support meeting, the staff introduced the young man wearing gold-rimmed glasses.
As everyone knows, the doctoral professor in the mouth of the staff has another mysterious identity under the stage.
Lu Haoze, known as General Manager Lu, is the organizer of this event and belongs to an international group. On August 22nd, he organized another health care product marketing in the same venue-"National Chronic Disease Prevention and Control System and National Stone Medicine Anti-cancer Mobilization Conference". These two games sell "enzyme polypeptide" and "Red Ginseng brand selenium-enriched yeast β -glucan capsule" health products respectively.
In addition to being a doctor of medicine, Lv Haoze was also named as "researcher of enzyme polypeptide laboratory" and "deputy director of enzyme polypeptide Shennuo Executive Committee".
In Lu Haoze's mouth, "enzyme polypeptide" is fantastic. What "the enzyme polypeptide invented by Professor Zou Yuandong is one of the four new inventions in China"? How does the country attach importance to it? Tu Youyou, winner of the Nobel Prize in Medicine, nominated Zou Yuandong as the next Nobel Prize winner. Every time Lu Haoze pauses, the applause of the employees of the health care products company will ring at the venue.
The atmosphere of the next day's experiment was even more intense. Lv Haoze led the staff to do a "bullfrog experiment" on the spot, dissecting two bullfrogs, taking out their hearts and putting one in clear water. Ten minutes later, the heart stopped beating; The other is put in what they call "enzyme polypeptide" solution.
"Fifty minutes! Still jump! " Lv Haoze cheered, and the staff member Xiao Chen immediately rushed to the stage with a bullfrog heart tray to show the old people. Wherever Chen Xiao went, young people were amazed: "Uncle, aunt, it's amazing, look, look!" " Still jumping! "Cheers were accompanied by the Nazi March at the scene.
Playing "technology card" is a common routine. On August 22nd, at the sales meeting of fake hotel chains, the product was "Red Ginseng Brand Selenium-enriched Yeast β-glucan Capsule", which was also sold by Zhonghui International.
On the morning of 23rd, 1 1 old people were arranged to have a urine test. After dropping the detection reagent, the color chart was compared according to the color after the reaction. The results show that only one old man "may not have cancer cells". The old man who was found to have cancer cells did not find any problems in his physical examination.
"You have a lot of sediment, which means that there are a lot of dirty things and cancer cells in your body, which needs to be highly valued." Zhu Yonglin, a lecturer, came to the conclusion after watching the urine of an old man. This sentence is frequently mentioned in this marketing lecture, "Dirty things flow along your blood vessels to the brain, cerebral infarction, lung, lung cancer, breast, breast cancer ..."
The old people were frightened. As soon as the meeting was over, someone immediately bought the products, and the old people who didn't buy them were invited out of the meeting.
"Meeting in Meeting" training to set up savings for the elderly
Song Ying, the old man who attended the meeting, didn't know that Lu Haoze reprimanded an employee at the training meeting in the evening. "Why did she take her old man with no retirement salary?"
At 9 o'clock in the evening, the old people attending the meeting were able to rest, and at this time, the speech training for employees of health care products companies had just begun.
This is the key link, when to take photos of instructors, when to take photos of products, when to applaud, when to shake their heads and sigh, and employees rehearse according to the words at the training meeting. How to get the post of the elderly before retirement, whether there is a pension or not, and even how much money is saved, all have corresponding words.
"There is only one purpose here, that is, selling goods." Xu Qiuting, the marketing director of Enzyme Peptide, said that the lively party after dinner was also prepared to "prevent the old people from chatting and affect the sales of goods".
The next day, perform the "rehearsal" content. Marketers fool the old people they bring, or take the stage to grab the goods list instead of the old people, resulting in a feeling of "lucky enough to buy the goods" If some elderly people are determined not to buy, the sales staff will continue to persuade them, and others will respond and secretly make gestures.
Dextran is 9980 yuan per box, and enzyme polypeptide is 6980 yuan. In the agreement between Wang Xiaolin and Zhonghui International, the purchase price of dextran is 2.8 fold, 2,794 yuan, and the enzyme polypeptide is 2.5 fold, 1745 yuan. Excluding the participation fee of each old man 270 yuan, he can get a share of 5,000-7,000 yuan for each set he sells. A lecturer said, "Enzymatic peptides have sold 7 billion in the past three years".
Wang Xiaolin is still not satisfied. He feels that the lecturers of Zhong Hui International are becoming less and less diligent, and it is more and more difficult for the old people he pulled over to be fooled. He is hesitating whether to continue to attend the eight meetings next month.
Without Zhong Hui International, Wang Xiaolin can still find other marketing channels. The difference is that participants and organizers are divided 50-50, excluding participation fees, which is a distribution model.
"If you sell more, you can get a lower discount. We took 1.5 times the enzyme peptide. " In the distribution mode, "it is entirely up to the lecturer to sell the order, 1000, and there is no upper limit, so customers can sell as much as they have." Lecturers sell at high prices, and participants and organizers earn more.
Wang Xiaolin introduced that today's two-day tour marketing model has been transformed from "3 1 1".
The so-called "3 1 1" means that on the first day of the meeting, things are distributed free of charge, and at the end, they are handed over to 10 yuan and taken away; Come back the next day, pay 100 yuan and take away a few things; On the third day, I paid 10000, gave ten kinds of eight kinds, said to take them away, and paid back 10 thousand on the fourth day. He left on the fourth day. After a meeting, hundreds of thousands of old people were swept out of the house.
"Those things are worthless at all, they are all high imitation and defective products." Wang Xiaolin knows this is fraudulent and illegal, including the ongoing two-day tour.
Huang Gui (a pseudonym), the owner of another health care product company, resigned. "In order to sell goods, the tutor asked a customer who had had a stroke to stop taking drugs and only eat enzyme peptides. As a result, the stroke recurred after half a month, and the company lost hundreds of thousands. "
Behind the sales meeting
After two marketing meetings, more than 60 customers bought 44 sets of enzyme peptides and 6 sets of dextran, and the marketing company sold more than 400,000 yuan.
Official website of Peking University Medical School shows that there is no such name as Lv Haoze in the list of professors. Lv Haoze's "Zhonghui International" consists of Guangzhou Zhong Jian Trading Co., Ltd. and Guangzhou Tongjian Trading Co., Ltd.
According to the industrial and commercial data, the two companies were registered on the same day, and the registered places are only separated by a road. Among them, the name of "Guangzhou Tongjian Trading Co., Ltd." appeared on the medicine bottle of dextran.
This health care product under the banner of "Unacon" is said to be supported by Soong Ching Ling Rainbow Foundation. The head of the foundation denied this, saying that he had never cooperated with Unacon.
In fact, Weihai Biotechnology Co., Ltd. to which this product belongs is not a subsidiary of Unocom. Its health care function is to enhance immunity, which is not directly related to cancer prevention. According to the introduction of tumor experts from Union Medical College Hospital, tumor screening for the elderly generally involves complicated procedures such as detecting tumor markers in blood and serum. "Only by comparing colors to see if there are cancer cells, the reliability can't be elegant".
Zhu Yonglin, who treated the elderly at the dextran marketing site, was repeatedly questioned by Lu Haoze in private. "Finally, can you do medical treatment? Don't let the old man go. "
Zou Yuandong, another inventor of enzyme polypeptide, can't find his name on the official website of Wuhan Institute of Bioengineering. There is no patent on the website of China National Intellectual Property Administration about the scientific transformation of enzyme peptide-"Sanjiu Tiaozhikang Oral Liquid". In addition, the nomination for the Nobel Prize is required to be kept secret for 50 years, and there will be no family support meeting at all.
This miracle drug, which is called "a panacea for all diseases" in the mouth of health care product salesmen, was even put on an e-commerce website and sold at the price of a box of 330 yuan (10 tablets), and it can be sold at half price and delivered at half price. However, the price tag at the meeting was as high as 6980 yuan/120. At the same time, the reporter noticed that the approval number of this oral liquid is not a medicine, but a health food.
For the experiment of bullfrog heart, Gang Lin, a teacher from NTU School of Life Sciences, explained that if the bullfrog heart is put in clean water, it will die quickly, and if it is put in physiological saline, it can beat for at least three hours. This experiment can't explain the function of health care products.
At the meeting, the old people who claimed that the pain disappeared instantly after the on-site drug test did not encounter the "magic medicine". Wang Xiaolin said that all the old people who dare to try drugs on the spot are nurseries, which is very simple. Let these old people travel for free.
In addition, Min Ying, a cardiovascular physician at the General Hospital of the Chinese People's Liberation Army, believes that if the pain disappears instantly after taking the medicine, it means that the oral liquid may contain hormones or stimulants.
However, the scam will still be staged. In the next two days, new health products will be sold in Huailai, Hebei Province, waiting for the old people who come to participate in free travel.
Writing/Beijing News Investigation Team reporter Zhao Pengle