2065438+February 5, 2007, the "rural complex" was written into the No.1 Document of the Central Committee as a highlight measure to develop new rural industries, supporting the conditional rural construction of rural complex with farmers' cooperatives as the main carrier, allowing farmers to fully participate and benefit, and integrating circular agriculture, creative agriculture and farming experience, and carrying out pilot demonstrations through channels such as comprehensive agricultural development and transfer payment for comprehensive rural reform. The 19th National Congress of the Communist Party of China put forward the strategy of rural revitalization, integrating the development of characteristic towns with the construction of beautiful countryside and rural complex, which is the general trend and will surely become an important force to promote rural economic development.
In the case of "Master Plan of Happy Town in Changlipo, Shili, Hunan Province", Boya's master plan proposes to combine characteristic towns with rural tourism, relying on local basic resources such as flowers and fruits, camellia oleifera, rice fields and Chinese herbal medicines, and integrating core cultural connotations such as traditional culture, red culture, intangible culture and Xiangchu culture. In the name of "sunshine", take photovoltaic power generation tourism as the breakthrough point to promote the deep integration of "sunshine industry" and tourism industry. Sunshine town.
2. The construction of characteristic towns should be integrated into the local global tourism system.
In the "Hainan Province Global Tourism Construction and Development Plan", it is proposed to incorporate the construction of characteristic towns into Hainan's global tourism development and construction plan, develop and build 100 characteristic industrial towns according to the goal of "Beautiful Hainan 100 Million Project", and promote 56 characteristic tourist towns.
3. The construction of characteristic towns should be "science and technology+"
In the Internet age, various new technologies emerge one after another, subverting the traditional tourism experience mode and bringing the most profound changes to the tourism industry. Under the tide of the times, the construction of characteristic towns should also keep pace with the times and seize the trend of "science and technology+". Lv Zhi Science and Technology fully relies on new technologies and is committed to creating a brand-new travel experience brought by "Technology Plus". The backstage management system of Shu Tian Tourism Network developed by Boya Lv Zhi can realize data sharing among PC, APP and micro-websites, and promote tourism development in the era of big data. In addition, Boya Lv Zhi Technology has joined forces with companies such as Storm Video to create a new situation in the tourism industry in terms of "VR technology, virtual technology, internet technology and mobile technology". Science and technology have subverted tourism, and Boya Lv Zhi has always been at the forefront of the times in terms of smart tourism.
4. The construction of characteristic towns should be creative and have super IP.
From a commercial point of view, popular IP will exert heat energy in online channels, offline channels and derivative commodity channels. Every well-run characteristic town must have its own distinct IP there. The creative design of IP needs the high refinement of local culture, and the reproduction of creative design is realized in the first round of local tourism (image) and further realized through IP-related industries. Building a good IP is the core content of a characteristic town, and Boya's strategy of "culture, creativity, tourism and industry" is precisely to build a good IP. In the overall planning of tourism development in Panggezhuang Town, Beijing, Boya's overall planning takes "watermelon" as the breakthrough point, develops appropriate tourism products in a targeted manner, and gradually extends to leisure tourism, business tourism and four seasons tourism. Develop sweet potato industry and promote eco-agricultural tourism; Explore the development of tourism commodities and drive the tourism commodity market; Take service as the essence, build service-oriented tourist shopping areas and entertainment areas, and promote the development of holiday and leisure areas; Start characteristic cultural tourism, build cultural and creative factories and business holidays, promote the development of business tourism, and finally realize the development of the whole industrial chain of characteristic towns.
5. The construction of characteristic towns should pay attention to "commercial activation"
To build characteristic towns, we should attach importance to activating industrial formats, fully rely on local resources and broaden industrial formats. Anshun is known as "hometown of waterfalls in China", "hometown of Tunpu culture", "hometown of batik" and "West Show". It is an excellent tourist city in China, a national first-class tourist open city, the only reform pilot area in China that "deepens reform, promotes the prosperity of various economic sectors and accelerates development", a national high-tech industrial base of civil aviation industry, and a provincial-level historical and cultural city in Guizhou. In the planning of Xiqiao Town (West Area) in Anshun, Boya master plan fully excavated local historical culture, natural scenery, leisure and entertainment elements, and created a diversified tourism product system such as "health+colorful culture+sightseeing", which revitalized various formats and promoted economic development.
6 the construction of characteristic towns should ensure that the functional zoning matches the consumption behavior.
When building characteristic towns, it is very important to ensure that functional zoning matches consumption behavior. Yongtai Ancient City, located in Stan Township, Jingtai County, Gansu Province, was built in the thirty-sixth year of the Ming Wanli (1608) and has a history of more than 400 years. It was built by the Ming government to resist the invasion of northern minorities. In the conceptual planning and constructive detailed planning of Guicheng in Yongtai, Gansu Province, Boya master plan puts forward the structural layout of "one core, four zones, five zones and multiple nodes".