Yuan Qi Forest has launched its own brand "fiber tea", which has three flavors: corn silk, mulberry leaves and chrysanthemum morifolium, and takes plants and herbs as raw materials to meet the "light health" needs of urbanites.

This is another new product attempt of Yuan Qi Forest aimed at the plant tea-drinking track which is still vacant in China, following the explosive products such as bubble water, milk tea and burnt tea. There is a door to help fiber tea, dig deep into product characteristics and lock in differentiated positioning, and combine the opportunity of celebrity spokesperson NiNi to create a complete marketing plan for new products and help brands to go to market in the first time.

In recent years, sugar-free tea has become popular in the domestic beverage market, but the category of plant (non-tea) tea is still in a vacant state, and consumers' awareness is less. Fiber tea boldly set foot in this new track, positioning itself as light and healthy plant tea, grasping the consumption trend of urban white-collar workers in the fast-paced life, and taking natural plants as raw materials to provide consumers with a new scheme to nourish their bodies and minds in the fast-paced life of the city.