The first blasting strategy of Beauty Alliance Beauty Alliance is to capture the list of potential customers. In order to attract customers, we must adopt the unique and lethal proposition of "free" for a certain project, because free can attract customers, because many beauty salons adopt the strategy of free, then we will increase attractive gifts on the basis of free, because not only do we not spend money on a small beauty course, but also give away goods worth more than 100 yuan. In this way, customers can't refuse our ideas, and they can't resist the temptation of free experience. Then we will get the detailed information list of customers, because we said that "customer list is deposit slip", and more customer list means a small vault. Why not make money? Of course, when adopting the first blasting strategy, we need to have a specific plan. We need to get a list of customers with economic consumption ability, not a list of customers who sell vegetables and work for more than 1000 yuan. How to implement it and how to obtain the list of high-quality customers will be explained in detail in relevant lectures.
The second blasting strategy of the Beauty Alliance Beauty Alliance is that we get the customer list and the customers have experienced the service products. When we make a transaction request to these customers, if the customers don't believe us or even doubt the quality or effect of the service products, then we should adopt a zero-risk commitment to dispel the doubts and ice in the customers' hearts, so that the customers have no reason to resist and refuse, and make a good deal! ! Especially when we ask customers to make a deal, the average customer will say that the price is too expensive and refuse to make a deal. So what should we do? To shape the value of the product is to help the customer solve her troubles and problems, and at the same time tell the customer what serious consequences will be caused if her problems and troubles are not solved. Generally speaking, customers will be unable to resist our trading requirements, and how to make a zero-risk commitment is very important in this strategy. If we don't get the hang of it, it will be loss and injury to us.
Beauty Alliance Beauty Alliance Example: Zero-risk commitment to lose weight, we promise to lose weight by 65,438+00 kg in a course of treatment, and refund if it fails to reach 65,438+000%, regardless of any reason. When the customer listens to this promise and can sign a contract to cash it, can the customer still resist the transaction? Generally not! However, when the customer's service for a course of treatment fails to reach the target of 10 kg, and only reaches 9 kg, when the customer requests a refund, will you refund it? If you return it, you will lose money, because you have to pay the store rent, the products you use, the salary and commission of the beautician. If you don't pay it back, you'll lose. If you don't return it, your reputation will be damaged, and even customers will sue you, and some will report it to reporters. Then you won't do business, because dishonesty will spread everywhere and no one will believe you. In the face of zero-risk commitment, we need to have strategies. This strategy is to get customers a refund, and we have no loss. What strategy is this? You can think about it. You'll know if you can't think of it.
The third blasting strategy of beauty alliance is "customer witness strategy", which is a nuclear weapon to build trust with customers. What should we do with this strategy? How to use it? You listen to me slowly. When implementing the first blasting strategy, effective customers should write a good evaluation, leave their address and name, press their fingerprints and leave a copy of their ID cards. In addition, they should take photos with customers before the free experience and after the experience, and then attach a copy of their ID card and photos before and after the experience to the evaluation written by customers, which is the witness of customers. When you collect more than 300 customer witness books, make a customer witness book (or color print a customer witness book) and put it in a beauty salon. When a beautician recommends a service product to a customer, if the customer doesn't believe in the effect and service quality, the beautician doesn't have to say anything but show the customer a certificate of seeing the customer. Generally, 8 of the 65,438+00 customers will pay the money. Customer trust is eternal wealth, and customer witness is a nuclear weapon to build trust with customers.
Beauty Alliance Beauty Alliance When these three explosive marketing technologies are combined, you don't have to worry about no customers or hold any promotional activities. Customers will enter your store in an endless stream for service consumption, and the transaction rate is particularly high. When you implement this explosive marketing technology, you have achieved good results. When business is booming, beauty salons in the same industry will imitate it. To avoid competition, competitors will be thrown away. Beauty salons must also recruit 10 salesmen (also called beauty consultants) for professional training on "making beauty care a sales expert in five days". After training them, they will help you bring customers continuously. Beauticians only need to do a good job in services and transactions, master positioning marketing and write killer leaflets.
Beauty Alliance Beauty Alliance When we were explaining the marketing technology of "three-point blasting" in the beauty salon, a beauty salon owner said that we also engaged in free experience. Many customers come to experience it, but there are too few transactions. After a customer came to experience it, he called to trace it. The customer said he didn't have time to come, or simply didn't answer the phone. What should they do? Some bosses said that a lot of money was free in the early stage, and when the money was spent, they got the customer list. What if they don't buy it later?
My views on these two issues are as follows: first, if customers come to experience more and make fewer transactions, it proves that the quality of the customers you choose is problematic. Some women who have no money and earn only 1,000 yuan a month will sell thousands of dollars for a card. Can they afford to spend? Second, I am afraid that the money spent on collecting the customer list will have no effect in the end. Think about it from another angle. Do you spend money on advertisements and promotions in newspapers? Can you guarantee the effectiveness of 100% after spending money? You have no idea. At least our method cost you money, but we got the customer's contact information. It's better than spending nothing on advertising, right? As for whether the other two blasting strategies can be retired, have you applied them well? If used well, it will definitely generate explosive performance income.
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