The name of the signboard hanging in front of the store can have its own special design besides the name, text or pattern. This kind of non-commodity text and image is called service seal. It is different from the name of the company or enterprise you applied for, and their names may be different. Therefore, if you don't want your future gold-lettered signboard to be stolen, you must register your service badge first. Whether applying for a company, line number or registering a service badge, you can entrust an agency to handle it. How to open a foot bath shop? Analysis of management skills in pedicure shops 1. It's best to ask Chinese medicine practitioners to train service personnel on acupoints, so that they can accurately find the acupoints of the guests, or find the source of discomfort according to the description of the guests, and carry out correct acupoint massage methods. It is best for the service staff to be professionals, and don't let the guests feel that this is fake. Too young workers will only make people feel unprofessional. 2. People who come to foot bath are actually sub-health patients with great pressure and physical and mental exhaustion. Don't dig them into golden mountains. You should express your sympathy to old customers from time to time and care about their health, just like chatting with old friends. Although they are rich, they are actually the loneliest in their hearts. How to open a foot bath shop? Case analysis of pedicure store operation Part I: Brand positioning and market research Foot bath health care is a promising industry, but it is also an industry that is easily misunderstood. Therefore, before deciding to invest, we should do a full bath shop marketing. 1. Specific potential customers: "Mid-to high-end customers" is just a symbolic statement. It can only represent their spending power, but also investigate what social class they are in, what industry they are generally engaged in, how high their income level can be, how they usually work and rest, leisure activities, hobbies, social circles (this is very important, which is conducive to expanding word-of-mouth communication), consumption habits, living areas (easy to distribute promotional materials and gifts), and which media they usually pay attention to-newspapers, websites, TV programs, etc. , so as to carry out targeted advertising. In addition, the most important point is the health awareness and health concept of these potential consumers. Foot bath is an industry related to TCM health care. While establishing our own brand culture, we need to study the related concepts of customers. Instilling ideas well in the future is very conducive to the development of specific business activities. For their own brand building, it is not only a question of slogan and logo, but also a plan for the overall customer service model in the future. Based on the deepening of modern human health concept, it is suggested that the main slogan is biased towards guiding health. It is emphasized that illness leads to health, health leads to health, and health leads to longevity. A journey of a thousand miles begins with "foot". 2. Competitor survey: the scale, location, business model, promotion model, customer group and business characteristics of peers. It is not only an investigation and tracking, but also an opportunity to learn from each other and learn from each other. The second part, image building and brand packaging includes the following parts: 1, basic visual recognition: VI system. Based on the basic cultural concept of the enterprise, the scope of each visual identification system is determined according to their different business models and content differences. How to open a foot bath shop? Basically, it includes office supplies, publicity materials, building facade decoration, car body painting, store layout design, picture books, work clothes, activity gifts, website design, etc. This paragraph should be personalized, novel and practical, highlight the advantages of differentiation, and play a role in correctly guiding customers and spreading business ideas. It is recommended to spend some money and hire a professional team to design. 2. According to the previous survey feedback and the basic characteristics of the industry, determine the promotion method and choose the appropriate media and channels for promotion. Here, we don't advocate spreading advertisements in a big way from the beginning, but we should adjust measures to local conditions and do a good job in public relations, advertising, channels and word-of-mouth marketing.