Is it necessary for enterprises to set up an official WeChat account? Personally, I think the enterprise must be the official account of WeChat. Why do companies have to be official WeChat accounts? First of all, the monthly activity of WeChat is close to 654.38+03 billion; Secondly, WeChat is one of the best platforms for private domain transformation. Thirdly, since 19, WeChat search has been launched, and active users have surpassed Baidu, which is a huge and accurate traffic source; Finally, you can connect the entire WeChat ecosystem through the official WeChat account, and even get through other external channels. To sum up, in fact, it is through various means and skills that "user acquisition" can be better realized in the WeChat ecosystem &; "User transformation" and "better realize the maintenance of existing customers". However, the operation strategy of WeChat official account is different in different industries and businesses. Before operating the official WeChat account, enterprises should think about the characteristics of their products and services, and then operate accordingly, instead of blindly following the crowd. For example, for small and medium-sized enterprises of tob type, if your customer unit price is high, then 10w+ reading is of little significance to you. You need to do fine operation and precise drainage. For example, in a toc-type enterprise, the unit price of customers is not high, so 10w+ reading is of great significance to you, so you should do traffic and make efforts to make explosions. For another example, tob enterprises can carry out brand division and enhance transformation; It can also be to do accurate traffic and optimize keywords. Different types of enterprises need to operate according to the actual situation. In short, to be a new media and an official WeChat account, although you make money by traffic, you must grasp the balance between "user thinking" and "traffic thinking" in order to operate well.