With the development of economy and the continuous improvement of people's living standards, Zhaotong hot pot industry has mushroomed. For hot pot restaurants, there are more and more similar and operated hot pot restaurants in the market, and many direct and potential competitors make the competition in this industry extremely fierce. "Know yourself and know yourself, and win every battle", find the entry point of competition, establish appropriate market positioning, and thoroughly shape the corporate image, which has become the magic weapon for enterprises to win.
Xx hot pot industry has developed rapidly in recent years. Zhaotong market with the theme of uniqueness, regionalization and fashion has appeared in succession, and most of them have achieved successful sales performance.
For example, wait for a hotpot restaurant with its own characteristics. It can be seen that consumers do not exclude hot pot culture and distinctive consumption forms, but greatly appreciate it.
First, the market competition situation analysis
Market demand: Eating hot pot is a favorite eating habit of most people in xx, especially in Zhaotong, which presents diversified characteristics in terms of variety, grade, scale, preparation, flavor and so on, making all kinds of enterprises engaged in the production and supply of hot pot consumption develop rapidly.
As a hotpot restaurant, its basic characteristics have something in common with other catering enterprises, that is, the integration of production, sales, service and consumption. If you want to do a good job in the hot pot industry, you must do a good job in market research, so as to understand what kind of hot pot people need; Master hot pot flavor, characteristics, methods, places, people and other information. , and set up a special hot pot restaurant in a specific market area in order to obtain a stable and reliable market share. Therefore, doing a good job in market research in the early stage is the premise of opening a hot pot restaurant. The characteristics of hot pot restaurant are: large market, large profits, and large profits after entering a virtuous circle.
Influencing factors of hot pot market:
(1), the impact of economic development on hot pot, including the increase of consumers' demand for hot pot, the structural contradiction of existing hot pot restaurants of various grades, the great promotion of social development and national policies and measures to the development of catering industry, the change of objective environment and the instability of consumption.
(2) The influence of traditional factors on hot pot includes its historicity, universality, culture and uniqueness.
(3) The influence of the surrounding environment on hot pot, including the policy environment, such as the public security situation and function of the opening place.
The efficiency of the department, etc. Infrastructure, such as road traffic, parking location, water and electricity supply, communication network, procurement channels, consumer groups, finance, health, labor and other supporting facilities closely related to business; Whether there are preferential policies for preferential measures, such as taxes, various fees, rents, and talent introduction.
Competitors: At present, there are many hot pot restaurants in the market. The main competitors are traditional hot pot consumed by the public, Zhaotong local hot pot and newly developed small hot pot.
Traditional hot pot inherits the spicy taste of Sichuan and Chongqing, and local hot pot is mainly beef hot pot and spicy chicken hot pot, while the advantage of small hot pot is independent small pot and more free taste. Don't waste food and so on.
Second, product positioning and market analysis
XXX—— The ancient health pot firmly grasps the themes of "inheritance" and "innovation", always holds high the banner of "green, healthy, nutritious and nourishing", and attracts consumers with its unique, pure and delicious taste, distinctive features and considerate service.
In terms of service, we always adhere to the concept of "service first, customer first", take innovation as the core, change the traditional standardization and single service, advocate personalized service, take caring service as the basic business philosophy, and strive to provide customers with "caring, warm and comfortable" service. It has won the unanimous praise of customers and left a good reputation of "a good hot pot will talk to itself" in the hearts of many consumers.
In management, we advocate the values of changing fate with both hands, create a fair and just working environment for employees, implement a humanized and affectionate management model, and enhance the value of employees. At the same time, we should devote ourselves to the development and research of health hot pot technology, such as: lung-clearing pot, beauty pot, etc., aiming at different consumer groups, such as working class, white-collar workers, people who advocate health and high consumption.
Grasping the first management rule, creating Zhaotong's first professional health care hot pot, the first to inherit the century-old Chinese medicine, and the first to provide all-round health care hot pot, grasping three key points: century-old secret method, personalized service and diversified product structure, will be accepted by consumers.
Psychological characteristics of general consumption
(1) Realistic psychology. Most consumers pursue economic benefits and value for money, which are mostly influenced by price factors.
(2) seek comfort. Healthy hot pot must create an elegant and hygienic dining environment and high-level service for consumers. Let consumers feel at home.
(3) curiosity. This is particularly prominent among young consumers. The continuous activities of various branches and types of hot pots in health hot pot restaurants have promoted the psychology of such consumers.
(4) the psychology of seeking names. Develop high-grade health care pots to satisfy consumers' consumption psychology of paying attention to high-grade, showing off and pursuing showing off when entertaining.
Social (public relations) consumer demand
The century-old health pot provides a good place for this consumer group with its unique taste, efficacy, elegant and hygienic dining environment and high-level service.
Leisure diet demand
Conventional consumer groups have developed into the most loyal consumers of health pots just because they want to eat and like to eat.
For Xiruige, an ancient health pot, special attention should be paid to curiosity and curiosity in customer consumption.
Third, the marketing positioning strategy
1, R&D and guidance are very important.
First of all, close to the theme of our ancient health pot: inheriting the century-old secret method, green health, nutrition and nourishing. Promote the edible value and medicinal value of ancient Chinese health pots to meet the needs of people's healthy life today.
R&D product details branch (clearing lung, caring skin, nourishing, reducing fire, strengthening kidney, etc. ) series of hot pots. The product is named Xiruige-an ancient health pot, which is subdivided to meet all kinds of consumers. At the same time, a strict grading system price ladder is formulated. Star health pots, such as ancient royal health pots, must be booked a few days in advance with cultural background. Create mystery, hunger marketing.
Guide and publicize XXX-the ancient health pot adopts the traditional medical health concept of China-food tonic is more important than medicine tonic. The ancient health pot is made of carefully purchased staple food supplemented by dozens of Chinese herbal medicines, which is not only rich in nutrients, but also can achieve the effects of clearing away heat and reducing fire, nourishing skin and detoxifying, strengthening kidney and nourishing according to the type of pot bottom, which is very beneficial to human health. At the same time, it is necessary to guide the consumption habits and concepts.
2. Measures to save energy and reduce consumption are very important.
Some of the profits of catering enterprises are saved, not earned, so as to save costs and strictly control water, electricity, oil and fuel to avoid unnecessary waste. It is necessary to ensure the quality of dishes and try to save as much as possible. But remember, saving is not equal to lowering quality.
Step 3 be distinctive
Constantly develop a series of health pots, and make our health theme features, such as the introduction of fashionable whole dish hot pot, nourishing and detoxifying fungus hot pot, creative fruit and vegetable items such as longan Mingmu soup, clear fat platter (apples, cucumbers, etc. ) In the season when there are many fruits and vegetables.
For example, in summer, due to the hot climate, many people will feel poor appetite. If you can taste all kinds of delicious and nutritious hot pot and dishes in your own hot pot restaurant, consumers' appetite will definitely open up. Customers will naturally flock to us.
4. Win by service details
It is a pleasure to win by service and let every customer come here to spend. Fruit bowls, melon seeds, soy milk and lemonade are "free to spend", "for your entertainment" and "all for manicure and shoeshine". There are also performances such as guzheng invited from time to time, which make guests feel "very comfortable" when dining, and here they can "fully appreciate the feeling of God". This can close the distance with customers and cultivate their loyalty.
The solution was invented by people. As long as you do it with your heart, you will always find a breakthrough. You must firmly believe that there is only a dull idea, and there is no dull market.
Xxx——Characteristics of Traditional Health Pot
Combining the essence of medicine and Taoism, we can inherit the health pot from the ancient law, which is itself: green hot pot and healthy hot pot. Five-element health-care tea specially provided in ancient health-care pots is made of five pure natural Chinese herbal medicines according to the principle of yin-yang and five elements, which is not only cool and delicious, but also has the effects of clearing away heat and toxic materials, stimulating appetite and strengthening the spleen. Moreover, a variety of Chinese herbal medicines are added to the bottom of various health pots, which are not only delicious, but also beneficial to the lungs and kidneys, and will not get angry at every meal. There are also a variety of special dishes that can be matched with the health pot, such as gardenia goose intestines (authentic nine-foot goose intestines soaked in gardenia have the effect of lowering blood pressure and blood fat), preserved eggs and warm-hearted meatballs (preserved eggs, Ophiopogon japonicus, which can clear the heart and relieve annoyance), fresh hairy tripe of hawthorn (a secret combination of hawthorn and fresh hairy tripe, which is not only crispy and delicious), longan tenderloin and other health dishes.
Xiruige-Yanggufa Cookware adheres to the chain creed of "creating a brand with reputation and winning the world with honesty", and all franchise stores adopt the whole-process nanny-style custody service joining mode, so its taste, characteristics, concept, efficacy, service and food safety and hygiene control are in the same strain as Xiruige-Gufa Health Cookware Direct Store. Its scientific and reasonable investment scheme, systematic and professional construction support, standardized and effective operation guidance, and close cooperation with franchisees around the world, mutual benefit and win-win situation.
Catering enterprises, conscience cause. Xiruige-Ancient Health Pot will, as always, provide consumers with comfortable food enjoyment with high-quality products and enthusiastic service, pursue a green, healthy and health-preserving food culture, and actively forge ahead along the ancient saying that "food is never tired of essence" to provide consumers with a pleasing food experience and provide franchisees with the most trustworthy brand protection.
This planning scheme is based on a comprehensive analysis of xx hot pot market. Its implementation will certainly establish a good brand image for XXX, an ancient health pot, and the opening of the health pot will set off a food consumption boom. Establishing the popularity of xxX-an ancient health pot in XX will greatly enhance the trust and recognition of consumers, and it is necessary to continue to do the above contents in order to achieve the purpose of long-term prosperity of business.
Theme activity planning 2 I. Background of group class
Society is developing at the same speed as flying. With the development of society and the improvement of people's living standards, the network has entered every family and come to everyone's side. It has brought us many advantages and disadvantages.
Second, the theme of the group class
What has the Internet brought us?
Third, the slogan of group class.
Internet is a double-edged sword.
Four. Purpose and significance
Nowadays, the Internet has become a necessity for each of us. He has brought us convenience, happiness, and possibly trouble. I hope every student can make good use of the Internet to make our life better.
Verb (abbreviation for verb) planning organizer
224 dormitory
Participants of intransitive verbs
Design all the students in Class 08.
Seven. when and where
May 1 1 day, XX, Room 206, Bishop's Building.
Eight, preliminary preparation
1. Students prepare programs and step up rehearsals.
2. Students prepare materials in advance.
Nine. Organizational form
Organize in the dormitory.
X. mediator
Need to decide or solve
XI。 Group class process
1. The host announced the start of the group class.
2. Moderator's question: The development process of the network.
3. What does the Internet bring to our daily life?
4. Advantages and disadvantages of the network.
5. Network, what should you pay attention to when surfing the Internet to avoid some potential dangers.
6. The moderator concluded and announced the end of the group class. Comments from students of the Organization Department of the Communist Youth League.
Twelve. Matters needing attention
1. Strictly abide by the discipline of collective class.
2. Clean the blackboard and clear the table after class.
Twelfth week
Design Class 08, Department of Architectural Engineering
Communist youth league branch
XX.5.8
Theme Activity Planning Part III 1. Background and purpose of the activity:
In order to guide more students in our college to pay attention to and participate in the school sports meeting independently, at the same time, further strengthen the dissemination and promotion of the moral fashion of the school sports meeting in the College of Fine Arts and Design, and fully display the elegance of students in the school sports meeting. Based on the characteristics of our college's professional skills and giving full play to students' specialties, we specially plan and carry out the collection of "Stadium Photos" works for all students in our college. The project of "Photo of the Stadium" is integrated with the oil draft, which perfectly integrates the cultural creativity, professional characteristics and fighting spirit of our college and fully demonstrates the vitality and self-confidence of our students. The project "Photos of the Stadium" has built a platform for students in our college to fully show themselves. Let the students show the same enthusiasm as the contestants through the brush in painting. And encourage them to turn their concern for the school sports meeting into reality and take active actions. A pen and a piece of paper, let us always leave the heroic spirit of athletes; Let's use flying youth to describe the beauty in your heart and mine!
Second, the theme of the event:
Casting brilliant youth
Third, the activity object:
All the students in the College of Art and Design
Fourth, the collection time of works:
20xx65438+1October 9-65438+1October 27.
Verb (abbreviation for verb) Forms and requirements of engineering:
(1) The work requires unlimited forms, outstanding center and positive progress, which embodies the theme of "casting brilliant youth".
(2) The work must be original, and plagiarism is strictly prohibited.
(3) The size of the work is not less than A4.
Sixth, the display form:
Set up an exhibition area on the school road next to the playground, and display the outstanding works collected in the process of essay writing in the exhibition area.
Seven. Activity flow:
Preparation before activity
(1) The Youth League Committee Office of our college will work together with Qi Xin to draw up an activity plan according to the actual situation and unique creativity of our college.
(2) Arrange the staff to prepare the preface, issue documents to inform all classes of the college to announce the activities, do a good job in the pre-publicity work, and fully mobilize the enthusiasm of students to participate.
(3) Prepare the messages of students at the activity site.
(4) The specific project adopts division of labor and cooperation, and the responsibility lies with people.
Entries collection and grading stage
(1) Deadline for each stage of the project:
Deadline for the collection of the first work "Faith as a Song": 65438+1October 25th.
Deadline for the collection of the second work "Youth as Fire": 65438+1October 26th.
Deadline for collecting the third work "Who and Struggle": 65438+1October 27th.
(2) Department personnel will sort out the items, make statistics and records on the items, and make a score sheet at the same time.
(3) Apply for the school track, display the works on the school track, and invite the students coming and going to vote on the works as the selection criteria. Exhibition time: 20xx165438+1October 6-165438+1October 8.
(4) Contact and invite professional judges to personally select outstanding works during the school sports meeting.
(5) Selection method: In the end, 50% professional teachers and 50% classmates voted = comprehensive score.
(6) Statistical outstanding entries were published on the bulletin board of the School of Fine Arts and Design of Quanzhou Normal University in mid-October of 20xx 165438.
Theme activity planning the fourth activity theme: hold your university.
I. Background of the event
As a freshman in xx, we have been in the university for more than a month, and the students have their own knowledge and understanding of the new environment. No matter in study or work, college life has taught us a lot that we can't learn in middle school, exercised our ability, increased our talents, and made everyone full of expectations for their college life.
Second, the significance and purpose of the activity
The purpose of this activity is to strengthen the mutual communication between students, share the gains in study and life, show the spiritual outlook of contemporary college students with melodious singing and dynamic dancing, show our youthful dreams with humorous drama and passionate recitation, and show our youthful strength with youthful strength.
Three. Time and place of activity
Time: XX 24th day,10: 00 ——11:30.
Venue: Movable table and chair classroom
Four. activity
(1) Sing the group song twice at the opening of the activity.
(2) The two speakers made opening speeches and entered the theme of the group organization activities-holding your university. (ppt presentation of publicity Committee)
(3) The opening ceremony will include six programs, including singing, dancing and short plays.
(4) There will be two small games interspersed in the middle of the program, so that everyone can participate and enliven the atmosphere.
(5) After the performance, the counselor will explain some problems that should be paid attention to after college life is on the right track. After the program, we will have an interactive session.
(6) The host made a final summary and advocated everyone to actively participate in the future organizational life.
Verb (abbreviation for verb) budget
Candy will be distributed as a small reward in the interactive session, and balloons will be used as the main decorative items to decorate the venue, which is expected to be within 30 yuan.
Participants and hosts of intransitive verbs
Participants: q 1 14 1 all students in the class.
Moderator: Zhang Xin and Zheng Xiaolin.
Invest in q 1223 group.
Xx，XX， 14
Theme Activity Planning Chapter 5 Self-discipline Goal: Learn to do your own thing and do what you learn every day.
Requirements:
1, brush your teeth, wash your face and feet, eat, get dressed and tie your shoes.
2. Tidy up your schoolbag, stationery and toys.
3. Fold and place the following small items: socks, handkerchiefs, green scarves, hats, scarves and gloves.
Design scheme of class meeting with the theme of "a pair of hardworking hands"
First, dialogue import
1, riddle: ten children, you have me, everyone has me, ten children, five on the left, five on the right, ten children, who can only do things but can't talk.
2. Import "self-care chapter"
Teacher: We all have a pair of-(hands), and a medal we will strive for this semester is also related to our small hands, that is, the self-care chapter. After hearing the name of this chapter, you will know that taking care of yourself means-(sorting things by yourself), and sorting depends on a pair of-(hardworking hands). Today, the content of our theme class meeting is how to win this "self-care chapter" by our hardworking little hands.
Second, learn by looking at pictures.
1. Look at the picture and communicate with your hands.
Teacher: Let's look at the pictures together and see what these children's little hands are doing.
Communication: (1) The child is washing clothes with his little hands.
These children are folding quilts with their little hands.
These children are tidying their schoolbags with their little hands.
These children are doing their own things with their little hands. What else can you do with your hands?
Show me: I will use my little hand-
Communication: Wash your face, brush your teeth, tie your shoelaces and tidy up your stationery. ........
3. Show the requirements of the self-care chapter and read children's songs.
Transition: It is precisely because of these hard-working hands that we do things without relying on our parents and grandparents. We want to do our own thing.
Teacher: The chapter on self-care requires us to do-(name three people to read)
Requirements: 1. Brush your teeth, wash your face, feet, serve, dress and tie your shoes.
2. Tidy up your schoolbag, stationery and toys.
Fold your socks, handkerchief, green scarf, hat, scarf and gloves.
Teacher: Children who can make these demands themselves, please read this nursery rhyme.
Third, competition.
Transition: As the saying goes, listening is empty, seeing is believing. Do you want to compare whose little hands are the most capable?
1, organize the small package competition
Rules of the game: whoever tidies up the schoolbag as required in the shortest time, who tidies up neatly and reasonably, will be the winner. Competition requirements: classify things into categories and put them in the schoolbag in turn according to the size of books. Put books on one floor, exercise books and test papers on the other, put the pencil case aside, and finally put the kettle or cup on one side of the schoolbag. Competition time: 1 minute. Competition process: (1) Each big group chooses a referee and stands in front.
(2) The players put everything in their schoolbags on the desks and start the game at the same time.
(3) Students who have packed their schoolbags raise their hands to the referee.
(4) The teacher checks whether the schoolbags ranked first in each group are placed as required.
(5) Four students won the first place.
(6) Tips for the interview champion to organize the bag.
2. Shoelace tying competition (depending on time)
Rules of the game: the contestants sit in the designated position, take off one of their shoes, put them aside, put on their shoes and tie their shoelaces within two minutes, and the winner will be the one who meets the requirements in the shortest time.
Competition requirements: fast and strong, the shoelaces are arched, the length of shoelaces is above the vamp, and there is no belt scattered on the ground, so get full marks.
Competition process: (1) Each group chooses one student to compete on stage.
(2) The person who ties his shoelaces in the shortest time within two minutes wins.
(3) The teacher checks whether the shoelaces are fastened as required.
(5) Interview the champion why he won the competition (learn to do what he can't do)
(4) Task: Children who can tie their shoelaces will not teach them.
Third, help others to do things.
Transition: 1 (2) The children in class are really amazing. It is not difficult for you to tidy up your schoolbag and tie your shoelaces. The teacher believes that your industrious little hand can do your own thing well. Have you ever done anything for others with your dexterous little hands?
Let's listen to a story and see how light light blue does it.
1, the teacher tells a story: blue hands
Teacher: After listening to the story, do you know why the whole family likes this painting?
Teacher: What did Light Light Blue do for his family?
2. Who is your little hand made for (discuss at the same table)
Communication: I help my mother _ _ _ _ _
I help my classmate _ _ _ _ _
I help the teacher _ _ _ _ _ _ _
Fourth, the campus uncivilized phenomenon.
Transition: Look, how useful our hands are. We should not only do our own thing well, but also do other people's things well. But there are a pair of uncivilized little hands hidden in our campus. Let's go and have a look.
1. The picture shows the uncivilized phenomenon on campus.
(1) The trash can is full and no one wants to empty it.
(2) The walls were scribbled and the snow-white walls were stained.
(3) The works displayed on the blackboard are casually smeared by children, regardless of the feelings of others.
Teacher: Have you ever done these behaviors? I hope you keep what you haven't done. Children who have done it must be corrected and can't do it again. Our industrious hands must do something meaningful.
2. What are the meaningful things?
Ppt presentation communication
Transition: Our hardworking hands can do many things, but we must not destroy the campus environment. Because school is our children's second home, we should protect it and cherish it. Only in this way can we grow up happily in this family.
Verb (abbreviation of verb) abstract
1, review the requirements of self-care chapter
Teacher: Through this class meeting, we know that we must do-
2. Review "Do your own affairs and other people's affairs help you?"
Teacher 3: I don't do it for a day or two, but I insist on doing it every day and do it myself every day, which forms a good habit. Then you make progress again and again and become the pride of teachers and parents!
Theme Activity Planning Chapter VI I. Activity Background
China has a splendid culture for thousands of years and is a rare pearl in the world. The towering Mount Everest tells us that people here have stood up; The fresh air tells us that there is no war here; The hearty laughter tells us that people here live and work in peace and contentment. We love our motherland, just as Yue Fei is loyal to serving the country. She is the root of China people, and prospers because of her contribution. Where there is a country, there is a home. I love my hometown as much as my motherland.
Hometown is the eternal scenery in my dream; Hometown is the most cherished item after leaving home; Old friends are the purest homesickness. When Master Xuanzang was traveling, Emperor Taizong put a pinch of hometown in the cup for him to drink and warned him not to forget his hometown. Yes! There are many magnificent mountains and rivers in the motherland. But I only love my hometown, because it is the cradle of my growth, where everything goes deep into my heart, and I am anxious about the backwardness of my hometown; Be proud of the progress of my hometown; Worried about the future of my hometown. Even at the end of my life, I still want to hold a handful of hometown soil, a piece of hometown water and a piece of hometown leaves; They will be buried underground with me until the weathering is closely linked. Love my motherland, my hometown and my campus! This is the praise of the heart, this is the song of the heart, and this is the call of the heart.
Second, the purpose of the activity:
1. Through this activity, students can deepen mutual understanding, establish a correct world outlook, outlook on life and values, cultivate a positive mental outlook and enhance the cohesion of the branch.
2. Through this activity, students can exercise their expressive ability, have a deeper understanding of the cultures of the provinces of the motherland, cultivate patriotic sentiments and enhance patriotic consciousness.
3, branch students communicate with each other, talk about feelings, stimulate the enthusiasm of students.
Three. Activity time: 20xx 65438+1October 28th.
Four. Venue: Guangong College 109 classroom.
Verb (abbreviation of verb) Participants: all members of the 20xx Political and Legal Corps Branch.
Organizer of intransitive verbs: 20xx Political and Legal Corps Branch
Seven. Activity flow:
1, the host introduced the background of related activities.
2. Students introduce their hometown and show their elegance.
3. Invite students to comment on each other and tell their feelings.
4. Summary of the Secretary of the Communist Youth League.
VIII. Preparations:
1, contact the classroom;
2. Ask students to find relevant videos, pictures and text resources and do ppt.
4. Invite classmates and prepare speeches;
5. Make records and shoot.
Nine, the later work:
1, site cleaning;
2. Participants submit their feelings about the activity, and the Communist Youth League Secretary writes a summary of the activity;
3, there is no help for online publicity.
X. Precautions:
1, count the number of people and register the names before the activity starts.
2. Organize employees to ensure that students participate in activities happily.
Theme Activity Planning Chapter 7 1: Valentine's Day theme: Intimacy, eternal love.
2. Valentine's Day Activity Time: 20xx August 20th 19: 00-2 1: 00.
Three: Valentine's Day event location: XXX open-air square
Four. Couple activity form: men and women cooperate, take a guess.
Five: the scale of Valentine's Day activities: about 30 people
The Valentine's Day planning process of intransitive verbs:
See which couple is more tacit and intimate.
First of all, men and women look at each other, which is face to face. A man and a woman are holding a drawing board and generally guess what this person is drawing on the drawing board. The words that need to be drawn are displayed by the host behind the word guesser for the painter to draw. There is a set of 65,438+00 words, and each couple must guess these 65,438+00 words, which pair has the shortest time to guess all.
Be aware of Valentine's Day activities.
If you are lovers, you will know each other very well in your life. The host will ask a few questions and then let the couple answer them. For example, the host asks your girlfriend what she likes to eat, and then the man writes what he knows on the title board, and the woman also writes what she likes. If the two answers are the same, then they are the closest couple and the most intimate couple. Otherwise, they don't know each other very well.
Love song duet in Valentine's Day activities
Every couple has a love song that two people often sing, so at the end of Valentine's Day, let the winning couple draw a happy ending with their favorite love song.
The purpose of participating in Valentine's Day activities is to make your Valentine's Day more meaningful. Through such activities, you can let yourself see your own shortcomings, increase your feelings and enhance your tacit understanding. Winning the final prize is not an end, but a process of Valentine's Day activities.