How to effectively promote sales? How to effectively realize the promotion activities of pharmacies by analyzing some consumers' habits and internal products, not only will it not cause sales weakness before and after the promotion, but it will quickly enhance the loyalty of store customers and establish longer-term sales feedback? According to the daily work, analyze the focus of our future work. Clarify the purpose and significance of promotion. Turnover = customer unit price * passenger flow. The influencing factors of customer unit price are: the service attitude of shop assistants, product specifications and quantity, joint sales ability, display and promotion activities. The influencing factors of passenger flow are: secondary consumption caused by clerk's service attitude, the appearance of the store, promotion, the service ability of the store, and the breadth and depth of the goods. Detailed analysis of the differences between each of our stores, especially the customer unit price and passenger flow of the stores that need to do activities. Before and after the activity, the data of the passenger flow and customer unit price of the activity shop are analyzed, and the chart is made with the date as the abscissa and the customer unit price, passenger flow and total sales as the ordinate; Clarify the focus of the activity: unit price or passenger flow. What impressed me more was that the two stores adopted the same promotion plan, one was very successful, but the other failed. The reason is that successful stores are dominated by huge passenger flow, while failed stores are just the opposite. The activity plan really focuses more on raising the unit price of customers. This leads to two different results. Of course, the best goal is to increase both unit price and passenger flow. At the same time, promotional activities are not only to temporarily increase passenger flow and customer unit price, enhance the influence of enterprises, increase customer loyalty, and expand the influence and publicity effect of stores, but also a problem that we have to consider. Choose the right time. As the saying goes, when the ancients fought, they emphasized three key factors: "the right time, the right place and the harmony between people". Time refers to the analysis from the perspective of space, that is, the question of timing and time. Major festivals, Saturdays and Sundays, public welfare festivals and company-led festivals should also be well planned throughout the year. Choose the time period of each season, whether it is during the peak of natural passenger flow or actively create the peak of passenger flow. For example, in summer, the most important passenger flow score is in the afternoon. Effective use of peak passenger flow may be more conducive to the completion of promotional activities, and in winter, it is a wise choice to choose daytime hours. Target market segment pharmacies are different from supermarkets, and medicines are different from food and daily necessities. As a special commodity, drugs have relatively small consumption elasticity coefficient and are less affected by other factors, so it is necessary to subdivide the target market. It may be more effective to promote the demand for customers with chronic diseases, which can promote such consumers to buy drugs that need to be purchased for a long time and improve the competitiveness of our store in the local business circle; For the category with relatively large daily turnover, related promotions, which some people in the industry call "using big money", can also achieve the goal; Here, I have to emphasize that in the new period, non-drugs and Chinese medicine will play a more important role in promoting health care. By guiding the market and actively selling goods, the effect will be better under the current situation of relatively saturated drugs, and innovative marketing is needed. Choosing the right theme and the strategy around the theme determine the purpose and time of the promotion and the store (geographical location) of the activity, so we should formulate the right theme according to the actual situation, and the theme should be simple and clear, so that the clerk and the customer can see at a glance what the store is doing. Discount promotion, one product, gift, on-site experience, membership card application, sincere feedback to old customers, warm heart action in winter, and cooling down. .............................................................................................. treats customers sincerely, does not deceive customers, and does what he says. With the help of a boss, "when customers feel the deep love flowing from you, are you still worried about no business?"