The number of fans who stay up late to watch the ball has increased, and Barcelona, Inter Milan and Liverpool are all on the attention list.
With the rich nightlife, heavy work pressure, insomnia and other problems of young people, sleep time is getting less and less. PP Sports focuses on the analysis of fans' watching behavior by collecting multi-dimensional data such as the live broadcast traffic of major European leagues after 0: 00, the live broadcast traffic of Champions League/Europa League events and the night-time on-demand traffic of the platform in the past season. As can be seen from the data, staying up late to watch the ball has become the self-cultivation of diehard fans.
The Watch Report shows that 46.7% of fans will stay up after 0: 00. This number has been increasing in the past two years, and in 2020 it increased by 19% compared with last year. According to the report, the peak time for fans to watch the game is between 22: 00 pm and early morning 1, while the peak time appears at 23: 45.
The report also shows that the average time for fans to watch the game on the match day is 78.5 minutes, while the average bedtime for fans is 0: 25. Among all the fans, 13.8% of the "die-hard" fans choose to watch the game at 4 am, while 75% of the fans will choose to watch the highlights in the morning as an alternative plan to stay up all night.
What other big clubs make fans willing to give their dark circles? The report of fans watching the game late at night also gives the answer. Barcelona, Inter Milan and Liverpool rank among the top three in the late-night attention index. Barcelona and Liverpool entered the top three because of their respective influence and league performance, while Inter Milan entered the top three because of its strong rise in the first half of Serie A, the Champions League battle with Barcelona and the Italian national derby with Juventus. Manchester United, Real Madrid, Juventus, Chelsea and Bayern all entered the top ten.
Staying up late index: the south completely crushes the north, and the north and the south bid farewell to the Champions League.
PP Sports also collected and analyzed the viewing data of users in 338 cities at or above the prefecture level, and obtained the staying up index of cities in various provinces and cities across the country. Through this report, we can see that there are great differences in staying up late in different regions. Judging from the distribution of fans staying up late in all provinces of China, due to the two-hour time difference between Xinjiang and Beijing and the unique geographical advantages, Xinjiang fans have their own aura of staying up late and become the national champion of staying up late. Other provinces in the top five were swept by southern provinces, namely Guizhou, Guangxi, Guangdong and Fujian. Southern fans are undoubtedly the main force of staying up late to watch the ball.
Among the cities with the TOP 10 staying up late index, Beishangguang is all on the list. The ball game may be the best companion for the fans of Beishangguang to stay up late and work overtime, but the pressure of work makes them almost insulated from the Champions League at 4 am. Heilongjiang fans, because of the early sunrise, chose to get up at 4 am to watch the Champions League and become the enviable "king of the ball" in the Champions League fitness.
It is worth mentioning that in the north, except Urumqi, only Beijing's diurnal index TOP 10. Even if we look at the top cities in the day and night index 100, only 8 cities in the north are on the list. In the matter of staying up late, northerners are indeed inferior to southerners, and the health index also proves this. TOP 10 cities are all northern cities without exception. In the health index rankings, Shandong actually occupies half of the country. Compared with the enthusiasm for the Super League, it is too difficult for Shandong fans to stay up late.
Fans who stay up late to watch the ball will naturally face insomnia. According to the data from Suning.cn, since March, melatonin in sleeping products has increased by 102.7%, eye mask by 254.9% and earplug sales by 175.6%. Now football matches all over the world have pressed the pause button because of the epidemic, and fans can finally have a good sleep without staying up late. PP Sports also launched the "Classic Match Day" program, reviewing many classic matches in European leagues, so that fans can watch the ball without staying up late.