Women spend more than 2000 yuan on clothes online. What happened in the blink of an eye? Come and have a look with me.
Ms. Zhang in Hangzhou spends more than 2000 yuan.
I bought a jacket online.
The merchant sent her a link after placing the order.
Say you can cash back 150 yuan.
This 150 yuan got it.
Clothes worth more than 2000 yuan are gone.
Last month, Ms. Zhang bought a coat in a shop named "Nine Years of Outdoor Sports in the North" in Taobao, and spent more than 2,000 yuan. Ms. Zhang said that she bought it at their home at that time, because it was several hundred yuan cheaper than official website.
Ms. Zhang
I placed the order at noon after 12, and received a call from Fujian at 6: 20 pm. He said that he left me a message on Want Want, and there was an interface called Refund Price Difference 150 yuan. I asked him if he would give me coupons or cash, but he was vague.
Looking at the chat record, the merchant customer service told Ms. Zhang that after receiving the notice from the warehouse, the price of this dress was reduced to 150 yuan, and the financial department would compensate as soon as possible after the application, with an order link attached.
Ms. Zhang
Then I pressed it. Immediately, my Alipay got a refund from 150 yuan (Reporter: Do I need to fill in the information when clicking the link? ). After I clicked on it, I gave it to 150 yuan. I am very happy. I want to thank Wangwang.
Strangely, after receiving the refund from 150 yuan, the original order was abnormal.
Ms. Zhang
Show the deal, he said it will be displayed automatically within 3 days. About a day later, I asked him when to deliver the goods, and he gave me a SF express number.
A few days later, Ms. Zhang received the courier and opened the parcel.
Ms. Zhang
After opening the package, I found that this was not the dress I wanted. It's totally two styles. Although both of them are marked with S code, this one suits me very well, and the other one obviously doesn't.
The two northern jackets in the picture, the one on the left is the style of clothes that Ms. Zhang ordered, and later she bought another one in official website; On the right is the skirt that Ms. Zhang received. Obviously, these are two completely different styles. Ms. Zhang said that at first she thought that the goods were not right, and immediately contacted the merchant, only to find that she could not find the store.
Ms. Zhang
Originally, I wanted to leave this dress if I could wear it, but I really couldn't wear it. Compared with official website, this dress is obviously high imitation. The drawstring of this hat rope is made of wool, and the drawstring of official website is made of apron, and the words such as model are printed on the left pocket.
The merchants disappeared and the clothes were fake. Ms. Zhang looked for Taobao to defend her rights, but found herself caught in a trap from the beginning.
Ms. Zhang
Taobao's statement is that since you have accepted the refund from 150 yuan, you have agreed that this matter is over (Reporter: It means that you initiated a refund complaint and accepted the negotiation scheme of the seller's refund from 150 yuan, so the deal is made. Yes, Taobao's statement is this logic, but I disagree, because the refund is 65438+.
Ms. Zhang said that after the incident, she initiated a false delivery complaint, and the complaint was established, but the money was not returned. On this matter, the reporter contacted the Taobao platform.
Taobao customer service
The complaint here was also established before. The store should no longer be on the platform, and there may be no way to refund it (Reporter: What about the deposit? ) We don't show the balance of the seller's deposit here. In addition, if you want to return the order, whether there is a deposit or not, you must apply for a refund through the order. You can't apply now, so the money can't be refunded temporarily.
Taobao confirmed that the link to refund the difference before is equivalent to the seller's refund plan. Ms. Zhang accepts the refund 150 yuan, and the order is closed. There is no way to initiate a refund appeal.
Taobao customer service
For example, if you buy a dress of 10 yuan, and you want to refund 1 yuan, just click to modify the amount. This operation can only be completed by both parties. The platform will also deduct points for problematic stores, and strengthening supervision and punishment will still have an impact (Reporter: Now that the seller has closed the store, does the punishment still have an impact).
In response to Ms. Zhang's experience, Taobao suggested that she sue the merchant. At present, Ms. Zhang is collecting evidence, and then she will consider taking judicial channels to defend her rights.
Source: xiaoxiang morning herald, jack bauer hotline, Zhejiang Education Department.
Source: Harbin Daily
Women spent more than 2,000 yuan online to buy clothes, and the store lost related reading:
I bought 2000 yuan of clothes at the weekend and collapsed on the spot.
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0 1
I have been shopping with my friends these two days. My friends are those who seldom go shopping and buy clothes for three seasons at a time. It's just that the season is changing now, and clothes are bought from summer to winter.
I don't go shopping much either. My feet hurt from shopping. Then there is a real feeling: shopping malls are really boring! !
I went to Shanghai last year and went shopping with my aunt in Wujiaochang, and I had similar feelings.
We mainly go shopping for clothes. I remember being a little surprised. I haven't been here for so many years, and the speed of changing clothing stores is too slow. There are various insurmountable gaps between the services provided by shops and the needs of customers.
I have been to Wujiaochang more than ten years ago. 2006-20 1 1 I studied in Tongji university during these five years. Wujiaochang is the sub-center of Shanghai and the nearest business circle.
At that time, even in Jiangsu, Zhejiang and Shanghai, online shopping was far less developed than it is now. Without smart phones, the convenience of online shopping computers is greatly reduced; The trust system of online shopping is not as complete as it is now; Everyone's online shopping is not as skilled as it is now. You can realize what kind of clothes are suitable for you by looking at the pictures, so the failure rate of online shopping is higher than now.
Therefore, shopping in tangible shopping malls will be popular. Especially in the discount season of shopping malls in big cities. One of my classmates told me that one year she went back to her hometown in Fujian for the New Year, and the clothes she bought in the county were 5% off. When she came back, she found that Wujiaochang had a 30% discount. Since then, she has been shopping in Shanghai every year, bought new clothes and returned to her hometown.
So the shopping malls at that time were really attractive.
02
But what shocked me is that after so many years, the age is not that age at all, and the entity is still that entity.
If the experience is not in place now, it is not much different from online shopping, then why do you go shopping?
1. The fitting room ratio is insufficient.
Buying women's clothes and fitting are the primary differences between entities and online stores. Although there may be AR VR fitting in the future, the feeling of wearing it on the body can still attract some people.
We went on weekends, and most shops were not crowded. However, a few shops with a slightly larger traffic flow are all spectacular queues. What is the queue for? Try on clothes. Line up until the end of time.
I gave up many favorite clothes because of queuing. There is one thing I like very much, waiting for 1 hour. At least five people in front of me couldn't bear to quit while I was waiting in line. Thank them, or I may have to wait 1 half an hour.
A fitting room is only 2 square meters. It is quite cost-effective to show the rough and choose the fine, and let people experience more fitting rooms. And now there are clothing stores, and we have begun to try light and convenient fitting rooms, which is worth learning.
Improving efficiency can rely on the cooperation of online stores and small programs. The primary task of offline stores in the future is to do the experience well. Many people like to take photos of the invoice circle when trying on clothes. You can even decorate the fitting room beautifully for taking pictures. Bring your own free communication.
2. Insufficient collocation and display
In this era, people don't lack clothes, what they lack is how to dress well. Matching is just needed.
Off-line display, very suitable for display and collocation. It can not only make shoppers feel pleasing, improve their clothes, but also save people's time.
Many people should have this experience. Originally, I bought a coat, but the salesman brought a coat and handed you a hat. I felt "wow" when I matched it, and then I bought a whole set.
But when I visited, most of the branches were still displaying the same items as ten years ago, and the clothes were just hanging casually, so I was rarely excited to make various combinations.
Matching depends on the promoters in the store. This is a very unstable service, not the core competitiveness of the store. Far from meeting the needs of customers, there are occasional surprises, most of which are "scared".
I wonder if there will be a wave of fire if we need exhibition professionals with both aesthetic and marketing qualities in the future.
3. The photo point is missing
Taking pictures is also just needed now.
Usually, it is not moved by social animals, or it is unkempt and squatting at home. I finally painted a beautiful makeup and went out shopping. You won't let me take pictures? How can I stay beautiful? How to get together in a circle of friends to prove that I am out to play?
Brandy Melville, who only sells women's dresses in size S, opened a store in Shanghai last year. My friend went to the queue and came back to tell me that there was a perforated chair on the first floor with decorative paintings on the background wall. In fact, it may not be as beautiful as Tongji's graffiti wall, and as a result, it will be crowded with people taking pictures.
Holiland recently opened a pink theme store in Nanjing. Powder wall, powder sofa, powder table, powder coffee machine, and a cake wall. It is said that it also smashed the circle of friends.
Look, how strong the demand for taking pictures is!
But no matter how strong the demand is, we must also stimulate and care with our hearts. I saw an embarrassing counterexample recently.
Go to the city museum with friends. Museums may have found that young people like to take pictures and find red dots to punch in, so there are officially marked online celebrity punching points on each floor of several museums.
But this punching point is either next to the regular museum exhibits model or next to a wall that I don't know what to do. My friend and I also specially looked for it: "Where can I punch in?" Finally, it was embarrassing to understand that the place where the sign was placed looked very low. ...
I want to show off in my circle of friends. You ..... How can I show off!
4. Insufficient cross-border drainage
Many time-honored brands want to sprout, so they must bring in fresh users and fresh blood.
Nowadays, many luxury brands are cooking, with low per capita price and very high food standards. Is that for food? People hope to pick you up through the food chain and turn you into a customer who buys luxury goods.
Tongrentang, 35 1 year-old, opened a 5,000-square-meter health cafe in Beijing, with everything from wolfberry latte to cinnamon cappuccino. Are they going to sell coffee instead? What people do is a healthy diet that comes down in one continuous line with Chinese medicine, using consumption power to drain the new middle class, and then fishing out future Chinese medicine customers from these young people who care about health and wellness.
Nowadays, shopping malls either go out for cross-border drainage by themselves or stare at their own traffic and be taken away by others.
03
SKP in Beijing should never be forgotten after a visit, even more profound than the artistic and technical edification gained by visiting museums, science museums and art galleries. Its victory lies in that it is much higher than the experience of most shopping malls now.
You said this segment was too high? Is the product of domestic light perfect diary cheap enough? Chengdu concept store has achieved the ultimate "experience". Only when you satisfy your customers' online entertainment, customers will build enough stickiness with you, and you can place orders in your online shop if you have anything.
Xi 'an's business circle, I have been deeply impressed since I was a teenager, and it has been ups and downs so far. Many places that used to be super hot are slowly declining. Even a few Wanda are sparsely populated now, rents have been falling, and businesses still can't make money.
But there is a small village business circle, which has been popular for more than 20 years. I chatted with my friends who are very experienced in this field the other day. In Xiaozhai business circle, people have been changing with the times, from decoration to display to attracting brands, keeping up with the market and trends. And the business is always in PK, and your turnover has been defeated, so I'm sorry to change stores next month.
Having written so much, I actually want to express that there is still a big gap between what retail offers and what people need! The new retail space is very large.
In the next few years, more old brands will never return; Of course, there will be more new brands and old brands that embrace change, seize the opportunity of new retail and become a dark horse that brushes into the public's field of vision.
If you want to start a business, engage in sideline business or change careers, you can also think about what space you have here.
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