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Is the short video "squeezing" the elderly? How do short video publishers make money from the elderly?
First, cheat the click volume and attention of the elderly; Second, encourage the elderly to buy things.

0 1, defrauding the elderly to click and pay attention. With the increasing popularity of smart phones, smart phones are no longer the patent of young people? Exclusive? Many elderly people also use smart phones, which seems to open a door for the elderly.

Nowadays, young people or children are addicted to playing mobile phones, and so are the elderly. Many old people watch their mobile phones for hours, and they are as addicted as young people. All they need to watch is some short videos and watch them with relish.

Many producers of short videos find that the elderly are larger and more profitable. They just make videos that meet the needs of the elderly to gain benefits, which is why short videos continue to make money from the elderly.

Publishers of these short videos usually make money by double-clicking the views and attention. These are what we usually call traffic, similar to those traffic stars. The higher the traffic, the more money we earn.

People who often watch short videos will basically know that those publishers will let the audience click to subscribe to the attention at the end of the video, and the old people are more likely to believe it.

02. Encourage the elderly to buy things. In addition to traffic, short videos will also encourage the elderly to buy things, but it usually takes some time. After these short videos are released, they will start advertising by paying attention to the number of comments and clicks.

For example, health care products, the elderly can easily trust these people. Their vigilance can't cope with the brainwashing promotion of these short videos, which are basically deceptive.

For example, there is one online? Fake Jin Dong? The news is that short video publishers release some videos of Jin Dong, and then convince the aunts that he is Jin Dong and let them buy things.

03, how to prevent. In fact, I personally think that the biggest reason why the elderly are addicted to short videos is that there are too few people who care about them.

There is a saying in my hometown? As long as the mother is hurt, no child will hurt her. ? Nowadays, young people don't care about their parents. Everyone wants to be seen and cared for. Coupled with the boring life of the elderly, short videos have become their entertainment.

I personally tried. When my mother was watching a short video, I talked to her. She was surprised and put down her cell phone. No matter what I say, she seems to listen with relish.