Personal opinion: It depends on what you sell. First of all, products must be convincing, and the best brands have high visibility, which saves a lot of publicity. Now there are too many direct selling products and health care products of small brands, many of which are unconvincing. There are many online sales platforms. For example, Taobao's current Taobao store is almost packed and it is difficult to survive. First of all, customers choose the first package, genuine protection, which will brush down a lot. The rest is basically the Tmall platform. Tmall is very strict. You should know something about this. The other depends on the price. It is not sold at a lower price. A friend of mine doesn't sell goods at low prices in Taobao. Other platforms, such as JD.COM, are more stringent. Several proofs are needed, including the storefront map. Wechat platforms are basically sold to acquaintances. So you can think for yourself! Wish you success!