Halo effect:
Halo is the halo around the sun and the moon, which is what we call solar halo and lunar halo. Halo effect means that in the process of communication, a certain outstanding feature and quality of the other party will cover up people's feelings for the other party.
Correctly understand other qualities and characteristics.
To put it bluntly, it is the same as the old saying "Beauty is in the eye of the beholder". In other words, a particularly prominent advantage of the other party makes us crazy to ignore the correct understanding of other characteristics in love, but we can make up a perfect image through this outstanding advantage.
Demolition effect:
Lu Xun wrote in "Silent China" published in 1927:
"China people's temperament always likes to reconcile and compromise. For example, if you say the room is too dark, skylights are definitely forbidden here.
But if you advocate tearing down the roof, they will come to a settlement and are willing to open the skylight.
Psychologically, it is called "house demolition effect" to put forward big requirements first and then smaller and less requirements.
The "demolition effect" is now widely used in the "cut-in" link of the pig-killing plate.
In order to improve the success rate, scammers often make a big request first: "I found that a lottery website has loopholes and is investing money every day. Why not invest a few dollars and try it quickly? "
At this time, many people are still cautious and often refuse.
But the scammers are not surprised by your refusal. Then they will settle for the second best and make a small request, "Then I will vote for it myself, or you can register an account to watch it for me."
This small request does not require the victim to invest a penny, but only needs to register an account on the platform and pay attention to the market at any time, which often makes the victim who has already fallen in love unable to refuse, and even takes the initiative to register quickly to make up for the embarrassment just now. This is basically a half-trick.
Because, then the liar will control the winning or losing through the background, so that what he has invested has always been profitable, and the onlookers are moved.
After the heartbeat, they will naturally fall into their next link, and the next link will use the foot-in effect.
The effect of stepping into the door:
The so-called entrance effect, also known as push your luck effect, means that once a person accepts a trivial request from others, in order to avoid cognitive disharmony or give others a consistent impression, it is possible to accept a bigger request.
This door-in effect is generally used in the "fishing big" link of pig killing fraud.
What is "fishing big"? That is, after the victim accepted the lottery and stock platform investment, the suspect instructed him to start investing from small to large and slowly catch big fish.
At first, you may be asked to invest a few hundred dollars in the trainer, then thousands and tens of thousands. At this time, scammers often use background control to ensure that you can make a profit.
The deeper you get, the more you lose by adjusting the background settings. If the victim refuses, the suspect will often ask: You can invest money before, why not now? Pity those lambs to be slaughtered. In order to make his ideal lover not look down on himself, he reluctantly accepted these more and more demands, put all his savings into it, and even borrowed money and loans. ....
Exposing shortcomings effect:
When a liar shapes a person for himself, he does not shape himself perfectly, but deliberately says that he has several obvious shortcomings.
If a liar makes himself a Gao Fushuai, he will tell you that he is actually a little lazy, often forgets to wash clothes and often eats takeout for playing games.
Since they are all lies, why not make yourself a perfect person? Is it a scam? No, as a matter of fact, liars are extremely clever. They took advantage of the psychological "exposure defect effect".
The so-called "exposing shortcomings effect" means that a person properly exposes some small shortcomings, which makes people feel that he is an ordinary person who is relatively easy to get along with and a sincere and lovely person, because no one wants to get along with "perfect" people, which will lead to depression, panic and inferiority.
People who write fraud scripts believe that being brave enough to expose their shortcomings may make people disappointed and uncomfortable for a while. But after this "pain", people will forget his shortcomings, pay more attention to his advantages and feel his charm.
Sunk cost effect:
Sunk cost is actually an economic concept.
Professor Stiglitz 9, winner of the 200 1 Nobel Prize in Economics, said in his book Economics: "If a research project has been paid, no matter what choice you make, it can't be recovered, then a rational person will ignore it. This kind of expenditure is called sunk cost.
If the sunk cost is not handled well, it is easy to fall into two misunderstandings. First, I am afraid of the "precipitation cost" of putting in inefficient output, that is, giving up my previous efforts; The second is to continue the original mistakes and cause greater losses.
And most people tend to choose the second one, because many people will hate the loss caused by sunk costs. This can explain why bill fraud and loan fraud will cause such a big loss to a person who is short of money. The first order allows you to brush 100 yuan and return 105 yuan to attract you with 5 yuan. The second order will make you swipe 500 yuan, but it won't refund the money, but requires you to swipe three more orders.
After you spent 3000 yuan to brush three orders in a row, I told you that the system was wrong. You must swipe the 10 order continuously before you can return all the previous ones to you. At this time, it is faced with the decision of sunk cost. If you don't continue to brush, the 3500 you invested before will be gone, and there is hope to get back the bill after brushing 10. So many people choose to continue to brush their bills until their money runs out.