Eva Huang overturned with goods, and only five thermos cups were sold in a live broadcast. Judging from the response of Eva Huang Studio, it seems that the poor sales effect of this live broadcast is the responsibility of the merchants, not Eva Huang. The reason for this is mainly because it was rumored on the Internet at first that Eva Huang received a pit fee of100,000, but only sold about 600 yuan, which was late and did not participate in product interaction. Judging from these rumors, this is naturally Eva Huang's responsibility. However, the truth of the matter is that Eva Huang didn't go to the live broadcast to bring the goods, and he never charged into the pit fee of100000 yuan. Eva Huang only appeared in the live broadcast room for about 80 minutes as agreed. From this point of view, the news against Eva Huang on the Internet is really intended to throw dirty water on Eva Huang. Eva Huang Studio also made it clear that they would take legal measures to safeguard their rights if there were such false news after the public statement was issued.

Star effect Nowadays, in order to make products sell well, many businesses will choose the most popular stars to broadcast live, thinking that using the traffic of stars can make products sell well. After all, there are millions of fans of stars. Therefore, the effect of star bringing goods is obviously the most impressive. But as it turns out, not all stars will have a lot of achievements in live broadcast with goods, and some stars will also roll over with goods, which not only hurts their reputation, but also hurts businesses. Many businesses almost put their net worth on a live broadcast. If the live broadcast is not ideal, some companies will even go bankrupt because of a live broadcast of stars with goods.

Steady and steady, although many merchants and live broadcasters are cooperating now, indeed, they have created many myths of getting rich overnight. However, there are still a few people who get rich overnight. Most of them lose money by live broadcast. Some stars, whether online celebrities or not, charge high parking fees, and even a product can't be sold, which is embarrassing.

Therefore, businesses should be steady and steady, both online and offline.