1. Use the live preview copy to increase the exposure of the live broadcast. This kind of copywriting is generally common in the live announcements of brands and talents, because big anchors often invite stars into the live broadcast room, and they can directly use the potential of "celebrities" to promote the momentum. However, not every anchor can afford a star, but when writing a copy of the live preview, we can use this momentum to attract people to watch.

2. Lottery-style live preview copy to meet the needs of a certain group. This kind of live preview copy is suitable for everyone, and draws people into the live room through the lottery, but the prizes given by the lottery must be attractive enough or meet the needs of a certain user group, so as to encourage the target user group to forward comments, enhance the exposure of the copy and attract people to draw a lottery to watch the live broadcast.

3, simple and rude live preview copy, attracting accurate users to enter the live broadcast room. Share the live product list directly in the live preview copy to be written, preview some product discounts, attract accurate users to enter the live broadcast room, and enhance product transformation. For example, before each live broadcast, Li Jiaqi will post a live broadcast preview poster on WeChat official account. Posters are a complete list of live broadcast products, arranged by category, and users who need products will enter the live broadcast room.