White horse whistling west wind
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Xi an su Diao network information technology co., ltd. network marketing specialist
? Pay attention to him
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Usually, we always talk about explosive videos, and we study more about the shooting techniques, editing skills, content presentation, acting skills and so on. These are really important, accounting for half of the reasons why short videos have become explosions.
What is the other half?
This is the headline news of Tik Tok, which is more important than we thought.
Next, in July, I will share this copy from four aspects: what is Tik Tok's copy, its importance, how to write it, and its minefield.
What is the copy of 1.Tik Tok?
It is the text that appears on the vibrato video we see, generally between 15-20 words, occupying the position of 1-2 lines, with a maximum of 55 words.
Second, the importance of Tik Tok copying
Some people say that the copywriting of some videos is casual, but the praise is millions. First, because the fans of the account have a certain order of magnitude, and second, because you look casual, in fact, their copywriting captures the humanity and the appetite of the platform, which is what we call the explosion point.
So our next content, how to write the text of the vibrato explosion, is elaborated in detail around the two aspects of "user" and "platform".
Third, how to write Tik Tok's copy?
1, for users to view.
(1) Reason * * *
No matter whether you are doing video content or copywriting content, the most unforgettable thing is to arouse the buzz of users, so that users feel "particularly right" at first sight, especially "cool" and feel that you have expressed their "heartfelt wishes".
For example, the copywriting in the following video "Don't be silly, one person's efforts can't change the relationship between two people" can well trigger users in love, and they feel that they are paying, but they can't get the other person's pay. Then everyone will like, comment and even forward it, hoping that people they care about can see it.
Universal template: personality+state+emotional catharsis
② arouse curiosity
Arousing curiosity in the copy usually leaves suspense, making users want to know what will happen, what the answer is, and what the ending is.
For example, the following video copy says, "A woman's gentleness has a bottom line, provided that …" The rest of the content is omitted, and users will want to know what this premise is.
Universal template: describe events \ opinions+leave suspense.
③ Induced interaction
In order to arouse users to interact with themselves and let them comment, there is a good way to use questions in copywriting, so that users naturally want to leave their own answers.
For example, the following video asks, "At what moment did you decide to do ta?" Many people leave their own stories and even @ their own objects below. When the object comes, it will reply to the comments, and the recommendation of the video will be higher.
Universal template: topic+(scenario)+question
(4) indicates encouragement.
Nowadays, many people live a miserable life, especially young people who are wandering outside. Because the work is too tired, because the boss is too fierce, because the money earned is too small, because the landlord is not authentic. ...
Because there are too many things, I am not so stable and happy. But they still want to work hard and make progress, so they really need some "correct nonsense" and "warm words", that is, chicken soup to encourage them.
Encouraged, they will like it; Sometimes I still feel sad, I will leave my own story in the comments, and then someone will encourage me. The more users do this video, the more people recommend this video, and the easier it is to get angry.
Universal template: you have to believe+opinions.
⑤ Dry goods export
There are still many users who like to learn and want to learn some knowledge, so if you can tell them what skills you can give them in the copy, they will also like to watch it.
For example, the following video directly tells users how to get data from web pages, which is actually a skill that professionals need very much, and the praise has reached 134W+.
Universal Template: Situation+How+Event
⑥ Combining hot spots
Most people like reading hot information. As long as influential events just come out, everyone will be curious when they see them, such as better days, Li XiaoLu, Double Eleven and other topics. When Better Days was first released, you can shoot it casually, bring a topic and make it popular.
Universal template: hot topic+innovative angle
Step 2 show it to the platform
The copy we wrote was actually for the platform to read first. Tik Tok's audit mechanism is machine+labor. The machine mainly labels you to see which field your video belongs to, which users may watch your video, and whether there is any violation in the preliminary review. Manual review means whether it is illegal or not and whether it is of high quality.
Therefore, our Tik Tok copy should try to involve keywords in the field, such as workplace, boss, employees, salary, job-hopping, colleagues and so on, so as to push the robot to more people.
Of course, we also need to pay attention to the minefield of Tik Tok copywriting, that is, which words can't be used, and the platform will limit recommendation.
4. where is the minefield of tiktok copywriting?
1, an unconventional word
For example, some uncommon words, network words, abbreviations and so on. Robots simply "don't understand", so robots can't help you accurately match users, and the audience will be greatly limited.
2. The copy is too long
We said that there must be a copy, and we must step on more keywords, but not too long. The user stays in a video for only 3 seconds. If it's too long, users don't want to see it. The line 1-2 can be understood at a glance.
3. Violation of regulations
Including violation of Tik Tok platform regulations and laws and regulations, the latter is strictly prohibited and will be blocked, everyone should understand. Let's talk about the provisions of the Tik Tok program:
(1) Copywriting should not be exaggerated, such as using words that deliberately cause terror, such as "shocking", "frightening people", "superlative", "the whole world" and "timid and cautious".
Copywriting can't replace the name in the play with the actor's real name, misleading users to think it is the gossip of the star.
③ Copywriting is inconsistent with video content and facts.
The above is the sharing of today's Tik Tok copy. If you have any questions, you are welcome to exchange private messages.
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