195 Qin Chi produced 9,600 tons of wine, but actually sold 9 140 tons. The sales revenue of that year was180 million yuan, and the profit and tax was 30 million yuan. It is estimated that 1996 won the bid of more than 60 million yuan.
If Qin Chi finally wins the bid, then in 1996, Qin Chi must ensure that the annual output and sales volume reach 20,000 tons, and the sales revenue must exceed 360 million yuan, otherwise it will be a huge loss waiting for Qin Chi. At this important decision-making juncture, Wang Zhuosheng and Qin Chi still did not flinch and resolutely embarked on this thrilling sunshine avenue.
Extended data:
Competitive Advantage of Qin Chi Liquor
Qin Chi invested a huge sum of money in advertising in 1996, and its business performance fully reflected the great propaganda function of Wang Biao. From the above analysis, the 96 CCTV bid has brought a series of competitive advantages to Qin Chi: brand advantage, image advantage, market network advantage, price advantage and profit rate advantage.
1996 Qin Chi no longer needs to fight for it by itself as before, someone else will come to you. Qin Chi has no reason not to succeed. In this year, the sales volume of Qin Chi increased by more than 500% compared with 1995, and the profits and taxes increased by 600%. Qin Chi has completed the great transformation from a local winery to a national well-known enterprise.