(1) the breadth and depth of knowledge and the systematization of knowledge;
(2) logical ability;
(3) adaptability;
(4) the ability to control the language.
Insurance has been involved in people's lives for a short time, and customers may not understand the meaning of insurance and have many misunderstandings about insurance. At this point, the salesman is the "transmitter" who transmits the real role of insurance.
Since it is a carrier, how to face people with different ideas, different tempers, different hobbies, different environments and different moods, organize words and expressions, and convey the correct meaning and function of insurance in a way that customers like and accept is the art of words.
There is no doubt that if the words are used in place and cut in time, customers' ideas can be reversed and they can understand insurance correctly. Remember the accuracy and authenticity of our transmission. Words only package the language accepted by customers and do not distort the authenticity of insurance.
Shu Hua, also known as the art of speaking, is famous all over the world for "observing faces and observing colors", "copying everything", "using emotions to the utmost" and "sophistry". Almost all of China's 5,000-year-old culture revolves around words. It seems simple, but it contains the skills of being a man and doing things, the method of settling down, the "official road" of promoting to a higher position and making a fortune, and the skills of managing people and controlling the field. Although the art of speaking is only a skill of speaking, it is born according to the "heart" and has the same strength and heart, which is also called "the art of settling down".
1) The art of speaking and being a man is generally used in official career and business ethics;
2) Speaking skills can express your wishes more perfectly and get good results or your expected results;
3) Speaking methods, using various methods of writing and speaking speed, can properly express what you should express, such as cadence, parallelism, imitation and so on.
4) It is a general term for a series of people skills, such as mind and politics, which expresses someone's very witty and intelligent characteristics.
To a great extent, sales is the science of language, and the core wisdom of sales is the words of sales. In the final analysis, sales activities are people's social activities, so it is essential to deal with all aspects of the relationship, and it is also essential to communicate and communicate in language. The effect of language communication, that is to say, is directly related to the success or failure of sales.
This book will be dedicated to the readers with compliments, truth, flattery, hints, sophistry and faithfulness? The most professional words will help you open the market and win the market. This book summarizes the key points of speech skills in similar situations from the principles of many sales masters, so that readers can get the message by reading them. This is an out-and-out sales book.