1995 founded "Red Sorghum" to challenge McDonald's, which became famous for a while; In 2002, he was sentenced to four years in prison for illegally absorbing public deposits, and was released on parole in April 2003;

In 2004, Zhengzhou and Beijing red sorghum fast food chain stores failed to prepare;

In 2005, red sorghum Chinese fast food Josh Hui noodles appeared in Zhengzhou. Soon after, three franchisees in Zhengzhou closed down and red sorghum was taken to court by franchisees.

In 20 12, he entered online fast food, launched Kangku fast food, and quit in June of the same year.

This is Qiao Ying's resume. When the 47-year-old middle-aged man sat in front of the reporter, the vicissitudes of time did not erase his ambition. In February, 65438, he was still wearing a pair of trousers and shirts, talking about the chain business model and the "2.5 industry theory" he admired, and reporters' questions were often drowned in many of his theoretical concepts. On several occasions, the entrepreneur who is also a lecturer at Times Guanghua seems to be standing on the podium again, and here are the students in class.

It is reported that the red sorghum returned from 20 12 received an investment of 36 million yuan from Beijing Xinhua Investment Company. This time, in addition to continuing to build a red sorghum fast food chain, he will also publish a book about health. He also dreams of going public, swimming in the Antarctic and challenging the Guinness Book of Records.

"I didn't fail. I'm more rational now. I am a rational passion. " He emphasized many times in his conversation.

Professional Qiao ying

Qiaoying's newly opened red sorghum store is located in Nongye Road, Zhengzhou City, with orange tables and chairs. The words "keeping in good health" are written on the wall of the room, which makes the whole restaurant look both traditional and modern, with uniform waiters and some modern fast food restaurants. What is unusual is that the newly opened red sorghum has added rice, soup and cold dishes, and even skewers and various traditional snacks in addition to the previous signature emblem. At noon 1 1 30, before meeting Qiao Ying, the reporter specially ordered a bowl of emblem noodles and experienced this fast food brand that was popular in China more than ten years ago and is now back to life. Three minutes later, the girl at the counter brought out a bowl of hot Huimian Noodles.

"In fact, if you can take it away within one minute during the rush hour. The more guests there are, the faster the food will be served. We are 60 seconds during peak hours, and the low peak is slightly slower, reaching 90 seconds. " Qiao Ying told reporters.

The kitchen of red sorghum is "no chef, no open flame". After the noodles sent by the factory are cooked in the kitchen electric cooker, a bowl of noodles is ready, with soup and vegetables. Qiao Ying said that these products were developed by themselves and then industrialized and standardized by the factory. At present, all the raw materials of red sorghum are provided by outside factories. "Soup to the factory, noodles to the factory, food to the factory. According to our requirements, the logistics will be sent to the restaurant and assembled here. Our shop is just an assembly workshop. "

Since the trial operation in September this year, the average daily turnover of a store has been above 1 000 yuan, which is still a long way from 1 994' s 20-30 thousand yuan. However, Qiao Ying said that she didn't want to sell too much during the trial operation. "There are many competitors now, and consumers can choose a lot of catering methods. We can't compare with that year, and the opening of the store is only 20 thousand to 30 thousand. Moreover, it is not good for us to be too big at this time, because we have many problems to solve, so we are running in a low-key and immature. "

Although "there are still many problems to be solved", the preparations for the second store of Red Sorghum have been completed, and it is expected to open on February 9, 65438. By the end of 20 12, Qiao Ying will open eight or nine stores. "Every store can reach more than fifteen thousand, which is great. In the past, a store was 20,000 to 30,000, and ten stores were opened. After losing two or three, it was over. "

Qiao Ying believes that fast food chain companies must establish their own industrial chains. "This industrial chain starts from the primary industry agriculture. First of all, we must choose a good agricultural base. The second industry is food processing, which cooperates with factories. Then I went to the store, which is the tertiary industry. "

He introduced that at present, red sorghum has not only built its own raw material base, but also established cooperative relations with food enterprises such as Shuanghui and Missing. The distribution logistics chain has been solved, and the whole logistics problem, capital problem, management industrialization problem and so on are "basically not problems". Now red sorghum has entered the preparatory stage of marching into Beijing. "Wangfujing is a must-see and the first choice", and his plan for next year focuses on Shandong and Beijing.

"How big is the fast food market? I think that in the future, new developers in China may gradually cancel the kitchen when building houses. With the development of fast food, the cost will be reduced to be more economical than cooking at home. People will be liberated from three meals a day. Spend more time entertaining and learning to innovate. "

Lecturer Qiao Ying

In 2002, Qiao Ying was convicted of illegal fund-raising for blindly expanding the capital chain. After he was released from prison, he wrote "My Ten Reflections" and made a detailed analysis and reflection on his failure. In 2005, he signed a contract with Beijing Times Guanghua Education Development Co., Ltd. with a net worth of 6,543,800 yuan and became a lecturer of Times Guanghua. Time Guanghua began to package Qiao Ying from his ten reflections in prison, and Qiao Ying revealed the dead hole of enterprise management in her own words. Until now, he still gives lectures in Beijing from time to time.

Maybe it's my experience as a lecturer. Qiao Ying has a rich theoretical foundation, and seeing problems often sounds very advanced. He always habitually divides each problem into several points to analyze, which is coherent. But correspondingly, reporters' questions are often submerged in a large number of conceptual theories. He defined the production of red sorghum-glutinous rice flour as "moderate industrialization", "2.5 industry" and "critical production mode", which are all very new words.

He concluded that there are three modes of human production, the first is manual production, the second is industrial production, and the third is post-industrial era, and the production mode of red sorghum is just between the second and third, that is, 2.5 industries, that is, "critical production mode". "For example, Ford in the United States completely replaces people with machines, and people are basically parts in front of machines; Toyota is a combination of manual and industrial methods. Our red sorghum is a Toyota model. Our assembly process is not mechanical assembly, but creative assembly with human participation. This is called moderate industrialization. "

During the expansion of Red Sorghum 1996, there was a desire for capital intervention, but because Qiao Ying insisted on holding her own shares, the investment aborted. Now Qiao Ying is no longer obsessed with holding. He told reporters that he only owns 25% of the shares now, and he still shares them with the team.

"First of all, I think the biggest problem for entrepreneurs is narrow-mindedness. In fact, there should be such a mentality. I would rather raise the enterprise as a pig than as a child. If I am older, I will sell the controlling stake. Second, if you sell the controlling stake, you are not the owner; Third, your dream must be to maximize the value in several aspects, which is correct. Regardless of the size of the shares, as long as you really maximize the value for everyone, I will support you. Don't be afraid of who is older and who is younger. This is not a political struggle, not a power struggle. "

Since 2004, Qiao Ying has been back three or four times, and every time she encounters setbacks, she once had an argument with her partner and went to court. But in his mind, this is his second comeback, and the experience in the middle is all done by his friends, which has nothing to do with him.

"As an entrepreneur, the most important thing is to choose a partner, small cooperation and small success, big cooperation and great success, and no cooperation and no success. However, the choice of partners is risky. I must tell you that my first failure was in a sense because I chose the wrong partner. What kind of cooperation is better? According to my experience, I can only say three things ... First, partners must appreciate each other ... Second, they must have the same values ... Third, you should complement each other ... "

Obsessed with Qiao Ying

Qiao Ying's red business card is obviously printed with the yellow Big Dipper. He told reporters that this represents his attitude of never giving up on fast food. "I will never give up red sorghum. As long as I don't give up, there will be no failure. "

In his quiet years, King Yonghe owned 138 stores in China, and Ajisen Lamian Noodles also reached more than 300 stores. Just a month ago, the opening ceremony of the1000th McDonald's store in China was held in Dongguan.

Entering the fast food industry, Qiao Ying knew from the beginning that it was "not easy" to take this road. Crocker, the founder of McDonald's, is his spiritual idol. "When he started his business at the age of 55, how difficult was it? One year it happened to be Christmas, and he needed $2.7 million badly. He is afraid to go home because his wife and children are waiting for him to ask for money for the holiday. Later his wife divorced him. "

A few years ago, Qiao Ying had divorced his wife. "If you don't understand, you will leave. Nothing will change me, and support or not will not affect me. Parents don't understand either. They can't figure it out. If I am persistent in my career, then I am basically a paranoid. "

Now Qiao Ying is still single. "There is no family because there is no way to be responsible for the family at this time. The cause of formation of red sorghum is more difficult than that of ordinary mature industries, and there are more uncontrollable and accidental factors. So I need this-do my business quietly first. "

For more than ten years, no matter how busy Qiao Ying is every day, he will insist on doing several things. The first one is meditation, and the second one is practicing Tai Chi. Meditate for ten minutes. He believes that Tai Chi and meditation are the healthiest forms of exercise, "better than anything". That evening, in the teahouse, Qiao Ying gave the reporter a live performance of "cross-legged".

This is an ordinary gathering of friends. One of the people present was Qiao Ying's subordinate more than ten years ago, and now she is the chief operating officer of a car supermarket. The other is an investor in a coal company. They all call Qiao Ying "Joe". Another lady is the marketing manager of red sorghum. Old people are asking Qiao Ying about the feasibility of a project. He put forward the concept of "education supermarket", which integrates vocational education, preschool education and other kinds of education and training in the city. He is very excited about this concept.

During the dinner, Qiao Ying talked about her experience of "challenging" Russia by wearing single clothes and trousers. 1in the winter of 998, he went to St. Petersburg. At that time, the temperature was MINUS twenty or thirty degrees. As soon as he got out of the airport gate, he felt his ears were gone. "I said I couldn't stand it and wanted to buy a trench coat. As a result, I felt adapted as soon as I walked to the door of the store. Many people hugged me and took photos with me. I just want them to know how strong the people of China are. "

His last wish is to challenge Guinness before the listing of red sorghum in the future. "Let me go to the South Pole on TV, wearing only shirts and pants. I will take the erhu to the South Pole to play a' what a beautiful jasmine'. After that, I will take off my clothes, put on my swimsuit and jump into the Antarctic for swimming. What roadshow does this TV show need? Say this is what you eat with red sorghum, which is a healthy food. This plan will definitely make stocks soar. "

"I found that what really brings you health is nothing more than thinking. What you think is more important than what you eat, and your mentality determines your health. " He is going to publish a book called "Health is so simple", which he thinks will be a "sensation" if it is published.

This is an ordinary night in Zhengzhou. In the teahouse, Qiao Ying and Kan Kan chatted. Besides commenting on the world economic situation, they also talked about his health rules. During this period, he received a phone call, and the person in charge of Zhengzhou Evening News told him that he had entered the list of candidates for the 30th anniversary of reform and opening up. On the phone, Qiao Ying also asked about other candidates.

"At that time, I made a decision that I wanted to start a business. If I can't stand the cold today, don't worry. I caught a cold after going out for half an hour and had a fever for 7 days. I got well and went out again. I caught a cold and went out again. Since then, nothing has come. I later found out that everyone can, everyone can wear so little, not afraid of the cold. " Qiao Ying told everyone about his "low temperature health law". At his instigation, several friends also took off their coats.

1 994 65438+1October1,Qiao Ying, at the age of 32, made a decision to start a business in Beijing New Metropolis Hotel, and took to the streets in the cold wind of MINUS ten degrees, and never wore a dress again.

;