The quality problem of small household appliances should not be underestimated. Small household appliances are exquisite and unique in use, attracting the attention of a large number of consumers, especially young consumers. However, the shortcomings in product quality and after-sales service are obvious, and the quality problems of small household appliances should not be underestimated.
The quality problem of small household appliances can not be ignored 1 In recent years, with the accelerated evolution of demand-side consumption upgrading trend and intergenerational changes of consumers, as well as innovative changes in supply-side products, channels and marketing, small household appliances, especially some creative network celebrities, have gradually entered people's daily lives, the industry has ushered in a golden development cycle, and the market attention has been greatly improved.
Small household appliances are exquisite in workmanship and unique in use. The colorful graphic display on the e-commerce platform has attracted the attention of a large number of consumers, especially young consumers.
But at the same time, there are also complaints and criticisms from consumers about the quality of small household appliances among network celebrities. Frequent quality problems in the small household appliances industry have restricted the healthy and healthy development of the industry, and also adversely affected the consumer experience and confidence on the demand side.
The shortcomings of product quality and after-sales service are obvious.
Judging from the results of quality supervision and spot checks all over the country in recent years, the quality problems of small household appliances are not "small", and even the products of some well-known brands are on the "black list" of quality.
202 1 Analysis of Complaints Accepted by National Consumers Association released by China Consumers Association shows that in recent years, all kinds of small household appliances have been welcomed by consumers, but there are obvious shortcomings in product quality and after-sales service. The main problems are uneven quality, difficult maintenance and difficult claim.
In August, 20021,Beijing Municipal Market Supervision Bureau conducted quality supervision and spot check on small household appliances produced and sold in Beijing, and found that 18 group of small household appliances did not meet the quality standards of related products. Unqualified products include portable juice cups, electric cups, multifunctional rice cookers and other popular small household appliances in the market.
In September, 20021,according to the website of Guangdong Provincial Market Supervision Bureau (Intellectual Property Office), Zhongshan Tairuida Technology Co., Ltd. announced the recall of its high-speed mixer product with model T-M 1 produced from September 5 to September 8, 2020. The reason for the recall is that the product has potential safety hazards, involving 29 1 piece.
It is worth noting that even small household appliances that look similar, the retail of small household appliances in offline stores is generally better than online configuration, and there is a gap in after-sales service.
According to industry insiders, this is because the price of e-commerce channel products is cheaper than offline. In order not to affect product sales, some manufacturers will fine-tune some components, and specifically tailor-made low-priced products for e-commerce.
For example, different insulation materials of rice cookers will lead to different energy consumption; The pot body of the health pot adopts high borosilicate glass or metal+silica gel ring, and different materials have different safety performance.
High maintenance cost and inconvenient maintenance is another important problem faced by consumers. It is understood that once there is a problem with small household appliances, it usually comes from the core components, and its price is often the highest among small household appliances, so the maintenance cost remains high.
In addition, due to the large number of small household appliances and rapid upgrading, it is often difficult to find unified spare parts after problems occur, which will increase the cost of stocking.
What worries consumers more is the claim problem caused by the poor quality of small household appliances. According to public reports, in May 2020, some consumers complained on the black cat complaint platform that the bear health pot they bought was scratched by falling glass fragments during cleaning.
When the consumer contacts the merchant, the answer is not a quality problem, but related to the use time. In the end, the merchant only agreed to pay for the glass filter.
Another consumer complained on the black cat complaint that the pot bought at the end of August, 2065438+2009 often failed to press the button for about two months, and it was barely used until March this year, and the pot was completely broken. It is still unusable after returning to the factory for maintenance.
It can be seen that compared with mature household appliances, the small household appliances industry has not yet issued clear policy support.
Lack of corresponding implementation standards, no unified maintenance and recovery mechanism, and artificial pricing make the after-sales service of small household appliances almost useless. These problems have become a chronic disease in the small household appliances industry.
Insufficient product innovation ability
Why are the quality problems of small household appliances frequent? It should be analyzed from the characteristics of the industry. At present, the small household appliance market has become a battleground for household appliance enterprises, and both traditional and professional small household appliance enterprises are making strong market layout.
But at present, there is no obvious technical threshold in the whole market.
At the R&D level, more attention is paid to the details of product form and creative design, rather than the breakthrough of core technology, which leads to the situation that there are many and miscellaneous brands in China's small household appliances industry, but there is a lack of core leading brands and technical support.
Because there is no obvious advantage technology, in today's fierce competition in small household appliances market, more brands mainly rely on low-price competition strategy.
Excessive pursuit of low prices will inevitably reduce the production cost of products. Some enterprises are lax in quality control, do not fully grasp the safety standards of products, or even do ex-factory inspection, and use secondary materials instead of raw materials to produce products.
The superposition of these factors leads to frequent problems such as product structure, grounding measures, energy efficiency level, EMC electromagnetic compatibility, signs and descriptions, input power and current, power connection and external cords.
In addition, most of the creative small household appliance enterprises that rely on the internet dividend show a tendency to focus on marketing. They attract consumers with high-value, novel "network celebrity" products and marketing models.
The value given to the brand by its marketing communication has exceeded the value of the product itself, overdrawing the quality word-of-mouth guarantee of rapid sales growth.
This situation has been reflected in some social platforms. Debates about whether small household appliances are "artifacts" or "chicken ribs" have occurred from time to time, and issues such as impulsive ordering, high idle rate and difficulty in cleaning have become hot spots of consumer feedback.
Nowadays, merchants blindly pursue quick money, which will naturally ignore the quality of products, making the quality of products unable to be guaranteed. Quality is the foundation of enterprise's life.
Now the small household appliances industry has entered a highly concentrated era. In the case that mainstream brands dominate the market, other small household appliance brands want to win, not only lacking opportunities, but also lacking technology.
Although some small household appliance enterprises sell well in the e-commerce channel, it will be difficult for them to break the image of low price and transform to the middle and high end because of the single sales channel and insufficient investment in R&D.
If the brand of small household appliances does not pay enough attention to product quality and does not improve product quality, its hidden worries are also obvious.
The behavior of related enterprises blindly pursuing interests and ignoring quality will inevitably lead consumers to "vote with their feet", which will lead to the gradual overdraft of brand reputation and eventually decline in market competition.
Quality improvement needs many efforts.
The industry wants long-term healthy development, and the guarantee of product quality is the foundation. Whether it is to meet the growing consumer demand or to ensure the healthy and orderly development of the industry, the quality of small household appliances can not be underestimated. The improvement of the overall quality of small household appliances industry requires the joint efforts of enterprises, regulatory authorities and other relevant parties.
Enterprises need to really shoulder the main responsibility and take the road of quality competition instead of the traditional mode of quantity competition. For the development of enterprises, quality is life.
Enterprises should pay more attention to the quality of products and truly realize the importance of quality to enterprises, industries and markets. They should not repeat the past "price war" mode, but pay more attention to the "deep cultivation" of product quality and repay consumers with better products.
Judging from the reflection of people in the industry and enterprises, the standard problem is considered to be an important link that restricts the quality of small household appliances. This requires functional departments and industry associations to give full play to and constantly improve the standard system of small household appliances.
According to the new direction of standardization reform, small household appliance enterprises can be encouraged to actively participate in activities such as standard self-declaration and standard leader, and at the same time, the small household appliance industry can be encouraged to actively formulate group standards.
By improving the standard system, the product quality will be improved. At the same time, it is also necessary for small household electrical appliance enterprises to enhance their standardization awareness and concept, promote standardized production, especially in accordance with national and industry standards, grasp and implement standard requirements in time to ensure product quality.
While improving the standard system, relevant departments should strengthen the supervision of small household appliances enterprises. In recent years, market supervision departments and authoritative testing institutions have jointly carried out quality rectification actions.
Conduct regular spot checks on enterprises and products, strictly punish and manage enterprises with problems, and effectively track enterprises and products with serious attitude and responsible attitude.
Urge enterprises to correct mistakes and strengthen product quality awareness. For the problems found in sampling inspection, relevant departments conduct quality analysis and publish relevant standards.
While strengthening supervision, we should do a good job in providing services to enterprises to prevent enterprises from causing product quality problems due to their lack of understanding of laws, regulations and standards. Relevant departments should improve the industrial public service system,
The formation of public training, technology promotion, quality inspection, information circulation and other professional service platforms, regularly invite enterprises to participate in technical exchanges, enhance the initiative of enterprises in product quality control, and guide enterprises to carry out effective quality control from the source.
Consumer tips
We should choose commercial enterprises with legal qualifications, because small household appliances are durable goods for long-term use, try to buy goods of well-known brands, and ask for shopping invoices or valid vouchers.
From the results of spot checks, there are four main unqualified problems of small household appliances in China: signs and descriptions, input power and current, power connection and external cord, and mechanical strength. We should pay attention to the spot check information released by the market supervision department, understand the quality of goods, and choose the best ones.
At present, there are many brands, categories and models of home appliances on the market, and they are updated quickly. Consumers must be rational when buying household appliances, and they should buy household appliances from an economical and applicable perspective.
Before buying, you must fully understand its basic functions and be aware of it. Don't unilaterally pursue some fashionable goods; To buy goods with 3C certification marks, certificates, marks and instructions for use, operate in strict accordance with the requirements of instructions for use.
In order to ensure product quality and after-sales service, consumers are advised to choose to buy small household appliances in regular shopping malls and supermarkets. Regular shopping malls and supermarkets have strict quality management system, complete procedures, after-sales service in place, and guaranteed purchase channels for home appliances.
Invoices are important evidence of claims for goods maintenance and quality problems. When consumers buy small household appliances, they should take the initiative to ask for and keep the shopping invoice. Once there is a problem, they can safeguard their legitimate rights and interests according to the shopping invoice.
The quality problem of small household appliances should not be underestimated. This well-known home appliance brand has been found to be a problem product again! Beware of tricks!
Recently, Shanghai Huasheng Electric Appliance Co., Ltd. was once again notified by the market supervision department for producing unqualified products.
The results of quality supervision and spot check of Beijing gas cookers and accessories announced by Beijing Municipal Market Supervision Administration (2022 batch 1) show that,
The household gas cooker (specification: JZT-20) (production date/batch number: June 30, 2020) produced by Shanghai Huasheng Electric Appliance Co., Ltd. (hereinafter referred to as "Shanghai Huasheng Electric Appliance") sold by Beijing Bowen Wantong Building Materials Distribution Office was found to be unqualified.
On the "black list" of quality for four consecutive years
China Quality News Network noticed that the products produced by Shanghai Huasheng Electric Appliances failed to pass the random inspection many times.
Recently, the special supervision and spot check of key products such as refined oil, fire-fighting equipment and electric fans in 20021notified by Jinhua Market Supervision Bureau of Zhejiang Province on June 5438+0, 2022 showed that,
The electric fan (desk fan) (specification model: WS-A 1207220v ~ 50h60w) (production date/batch number: 2020-04- 16) sold by Zhejiang Hengwei Electric Appliance Co., Ltd. was found to be unstable and its mechanical strength was unqualified.
Last year, for example, Shanghai Huasheng Electric Appliance was notified by the market supervision department at least three times due to product quality problems.
On February 9th, 2002165438, Anhui Huaibei Municipal Market Supervision Administration released the summary table of municipal supervision and spot check on the quality of clothing, shoes, bedding, small household appliances and luggage in 20021.
Watsons electric fan (floor fan) (specification: fs45-116a220v50hz) sampled by Dongfang Hui Store of Anhui Jiajiayue Zhenbang Supermarket Co., Ltd. and produced by Shanghai Huasheng Electric Appliance Co., Ltd. was found to be unqualified in the project of touch-proof live parts.
20211165438+6. The announcement of 2020 product quality supervision and spot check issued by Zhanjiang Market Supervision Administration of Guangdong Province shows that the electric kettle produced by Shanghai Huasheng Electric Appliance Co., Ltd. (OEM: Guangdong Haode Electric Appliance Co., Ltd.) was found to be unqualified in mechanical strength.
20021May 13, the results of the 20021annual municipal special supervision and spot check on the quality of small household appliances announced by Yibin Municipal Market Supervision Administration of Sichuan Province showed that,
The electric kettle (specification: WS- 1888) produced by Shanghai Huasheng Electric Appliance Co., Ltd. sampled by Baofeng Household Appliances Store in Junlian County, Yibin City, Sichuan Province was unqualified. The problems involved are that the power connection, external cord and grounding measures do not meet the standard requirements.
In addition, from 20 19 to 2020, in the sampling results of related products announced by market supervision departments in Zhejiang, Shandong and other places, problems were also detected in products such as liquid heaters and electric fans produced by Shanghai Huasheng Electric Appliances.
Be punished for product safety hazards.
China Quality News Network combed relevant information and found that Shanghai Huasheng Electric Appliance was punished for product safety hazards.
On August 8, 20 19 and February 6, 20 19, Shanghai Huasheng Electric Appliance was twice punished by Shanghai Changning District Market Supervision Administration for producing products that did not meet the national standards, industry standards and local standards for protecting human health and personal and property safety.
For example, the Decision on Administrative Punishment of Shanghai Changning District Market Supervision Bureau (Hujiangchang Office [2019] 052019001508) shows that,
On July 30th, 20 19, Shandong Institute of Product Quality Inspection inspected the multifunctional rice cooker (specification: HSDG-30 4.5L) sold by Qingdao Vico Gaomi Shopping Center Co., Ltd., and the results showed that.
The abnormal work (19.5), structure (22. 104), power connection and external cord in the inspection items of this product do not meet the requirements of GB 4706. 1-2005 and GB4706. 19-2008 standards.
It is understood that the above products are produced by Shanghai Huasheng Electric Appliance, Shanghai Ming Sheng Investment Management Co., Ltd. and Zhoucun Hongyu Electric Appliance Factory through brand authorization, and Shanghai Huasheng Electric Appliance is the nominal manufacturer of the above products. The above products are * * * produced in 16 sets, and the value is 1 168 yuan.
Paragraph 2 of Article 13 of the Product Quality Law stipulates that it is prohibited to produce and sell industrial products that do not meet the standards and requirements for safeguarding human health and personal and property safety.
20 19 19 On February 6th, Shanghai Changning District Market Supervision Bureau imposed a fine of more than three times the value of the products illegally produced and sold by Shanghai Huasheng Electric Appliance Co., Ltd. (including sold and unsold products).
Accused of repeatedly infringing design/invention patents.
China Quality News Network noted that Watson's past punishment record also involved corporate credit and infringement.
According to the survey data, Watsons Electric Appliance Company has been executed five times (2012 1 kloc-0/0/0/0/0/0/0/2017 65438+27 February), with a total execution amount of 224,250.
Tianyan's data also shows that from 202 1,1,18 to 202 1, 12, 3, the company was involved in legal disputes for four times, starting with the dispute of infringement of design patent right/invention patent right.
According to public information, the "Watsons" brand household appliances produced by Shanghai Watsons Electric Appliances is a brand with a long history.
"Watsons" brand household appliances was founded in 19 16, and has been leading the production of series products such as electric fans since the beginning of last century. After nearly a hundred years of continuous development,
"Watsons" brand household appliances have extended from electric fans to washing machines, refrigerators, range hoods, electric heaters, gas stoves, gas water heaters, electric water heaters, disinfection cabinets, water dispensers, induction cookers, electric cookers (pots), food processors, electric kettles and other series of household appliances.