1, community garden scenic spot (research by He Shanshui Yi Planning and Design Institute)
Gardens in villa communities should not only satisfy simple visual enjoyment. Instead, it should comprehensively reflect the historical value, humanistic value and residential value of the villa community. Using the concept of recreational projects and planning and designing community gardens according to the structure and requirements of small scenic spots is an important way to reflect the community value of villas. According to the characteristics of historical and cultural resources and natural ecological resources of villa community, villa community can be flexibly built into historical landscape garden or ecological landscape garden, forming multi-level core scenic spots, scenic spots, scenic roads and sketches. The internal roads in the garden should also meet the requirements of people and vehicles in residential areas and the design characteristics of scenic spots.
2. Community Recreation Participation (Research by He Shanshui Yi Planning and Design Institute)
The landscape design of community gardens only constructs the basic material foundation of community leisure life, and it is people's various leisure and entertainment ways in the community that closely link gardens with people. Using the gardens and leisure buildings in the residential area, design recreational projects with strong residents' participation and close to the natural landscape, so that residents can not only watch, but also enjoy, experience and have fun in the gardens; At the same time, the design of community recreation mode also needs to pay attention to residents' participation. High-end consumers generally have a relatively stable and well-defined social space. The design of community recreation mode should fully consider this point, which will not affect residents' leisure habits, but also promote exchanges among residents so that they will not feel lonely.
3. Upgrade of community leisure mode.
The homogenization of leisure forms in existing villa communities is quite common. Although there are many leisure projects (clubs, golf, tennis, teahouses, bars, children's amusement parks, etc. ), most of them are just different in quantity and grade. Moreover, it mainly focuses on material leisure, but lacks in the development and design of spiritual leisure, especially in line with the spiritual relaxation and rehabilitation of high-end consumers. Therefore, from the perspective of the overall upgrading of tourism and leisure industry, some more advanced, more quality and richer spiritual leisure elements can be applied to the setting of community leisure projects.
For example, in the construction of water leisure projects in lakeside villa communities, on the one hand, water leisure construction technologies, such as "layered recreation and landscape design of hydrosphere" proposed by Shanhe, can be used to form 10 kinds of recreation modes such as water use, entering water, facing water, playing with water, entering water, borrowing water, watching water, listening to water, waterfront and swimming; On the other hand, the cultural and philosophical characteristics of water (such as the five virtues of water) should be analyzed in detail, and the elements corresponding to modern people's mental rehabilitation should be organically integrated into the existing historical context of the community to form a community water theme leisure project system that echoes people with landscape and people with projects.
4. Community humanized leisure service
Property service is an indispensable part of the quality of real estate products, especially the villa community, which largely determines the long-term landing of development ideas. From the perspective of leisure and recreation, it can be found that paying full attention to residents' leisure psychology and leisure behavior characteristics can fully enrich the content of property services on the one hand and improve the overall service quality on the other. Generally speaking, leisure and entertainment property services are divided into two categories, among which leisure and entertainment activities involving property organizations and residents are widely used; The other kind is less used as a supporting service for residents' various active and passive leisure behaviors. For example, in leisure villas mainly for business people, we can provide exclusive outdoor reception services according to the characteristics of China business people integrating social activities, negotiation and leisure activities, so that residents can easily hold outdoor cold dinners and receptions in their private courtyards at any time.
5. Resource-oriented leisure services with community characteristics.
With the increasingly fierce market competition environment of villa products, more and more villas regard their scarce leisure and entertainment resources (water, vegetation, historical relics, etc.). ) as an important competitiveness of the project. But at the same time, we also find that many villas are keen on fighting for and occupying resources, but ignore the deep utilization of resources. On the one hand, we can design recreation projects and landscapes corresponding to resources by creating recreation projects. On the other hand, we need to innovate in service and really use community service to make use of resources. For example, villa communities with hot springs in China can provide exclusive hot spring health care services for the elderly in addition to regular property services. Provide long-term follow-up for residents who need physical rehabilitation, and take hot spring spa as an important means to provide water rehabilitation health management services; By building hot spring greenhouses, we can provide distribution and management services for subtropical and tropical indoor plants.
We have made a special study on the development of tourism real estate. If you want to know more, you can refer to our related research topics:
1. Rural tourism real estate development
2. Use real estate to develop tourism
3. Look at real estate from the perspective of tourism
4. Shan Ye tourism real estate development.
5. Discussion on the development model of suburban tourism real estate.
6. Tourist towns-the mainstream direction of tourism real estate in the near future.
7. Business model of tourism commercial real estate projects
Our classic case: Shandong "slow mountain? Slow water? Real estate development planning of "slow world" tourism and leisure resort.
We need more in-depth research on the development of tourism real estate. We're just throwing bricks to attract jade here. I hope relevant experts and researchers in the industry will correct me!