Taiping Life entered the pension industry, starting from 20 14, the construction of family pension community in Wu Tong, Taiping Town. Then, on 20 17, the strategy of "paying equal attention" was adopted to build a service platform for the aged with "peaceful and happy families", integrate the national high-quality resources for the aged, and implement the location layout of the aged communities throughout the country.
Asset-oriented model: "Wu Tong Family" CCRC International Healthy Retirement Community, similar to Taikang Family, invested and operated by itself. 20 19 1 1 officially put into operation and positioned as a high-end CCRC community for the aged.
Light asset strategy: Taiping mainly chooses high-quality third-party pension institutions that have been built and operated in the market and meet the standards. By cooperating with the third party, we will build a brand-new brand "Taiping Enjoy Home", expand the coverage of the old-age community with light capital, and locate the holiday-style old-age community. Customers can choose short-term experience or long-term stay.
Charge standard:
Member customers: Taiping Lexiangjia is a one-time payment to purchase the right to use the residential room.
The membership fee for occupancy rights of rooms of different sizes ranges from 65,438+0,000-4,000,000,000 yuan, and you can get the occupancy rights with the same residence life as the land (50 years), and you are required to be over 55 years old. Members' occupancy right is linked to the designated room, and they are exempt from the monthly house use fee when staying in the community, and only pay the service fee+meal fee every month, with the service fee ranging from 6000 to 9500.
Membership gives customers a high degree of flexibility. Members can transfer, inherit and return their membership within the term of land use, designate but not limited to family members other than their parents to move in, or change their residents.
Policy customers: Taiping Pension Community can obtain occupancy qualification by purchasing a specified amount of insurance, such as "Taiping Zhuoyue enjoys pension annuity insurance". Generally, the total premium of 2 million yuan can get the guaranteed occupancy right, and in the special business promotion stage, the premium requirement will be reduced.
Different from membership customers, the occupation right of insurance customers is not bound to specific houses, while membership customers are bound to specific houses. At the expense level, the monthly expenses paid by insurance customers are house use fee+service fee+meal fee, totaling 6,543,800+8,000 yuan per month and above.
2. Taikang Pension Community
Taikang pension community has invested heavily. Relying on Taikang Group's own superior resources and taking international standards as the standard, the CCRC continuous care model of the United States was introduced to build a community project for the aged.
Taking the combination of medical care, comfortable living and energetic old-age care as the core, it integrates all-round services such as medical care, home life, catering, culture and entertainment, and fitness.
(1) Health care system:
Taikang community medical care for the aged is guaranteed, and medical resources are mainly allocated from four aspects:
Rehabilitation Hospital: The community invests in the construction of new rehabilitation hospitals and general clinics, integrating medical treatment, health care and self-care.
First aid guarantee: set up a professional first aid team, and the elderly can get professional treatment in time in case of first aid.
Medical cooperation: Cooperate with many well-known domestic 3A hospitals to realize two-way referral, green channel, telemedicine, expert consultation and other services.
Health management: conduct regular comprehensive physical examinations, comprehensively manage the health status, lifestyle and eating habits of the elderly, and formulate health improvement plans for the elderly.
(2) Charge standard:
Non-insurance customers: Admission fee+Le Tai Wealth Card+monthly fee is required to stay in Taikang Home Care Community.
The registration fee and Loctite Wealth Card are both one-time and refundable deposits. Only by paying the entrance fee (200,000 yuan) can you get the qualification to stay in Taikang home-based care community; At the same time, pay the Le Tai Wealth Card fee (1.20,000-3.6 million), get the membership of Le Tai Wealth Card, and lock in the "free basic room rate" discount; The monthly fee includes household expenses and meals, and must be paid monthly. The room rate varies from 6000-20000 yuan according to the apartment type, and the meal rate is about 1800 yuan/person/month.
Insured customers: the total premium of the policy exceeds 2 million, that is, the insured can enjoy the "guarantee of occupancy right" in the old-age community. The higher the premium, the more rights and services he enjoys.
Insurance customers who purchase Taikang Annual Annuity Insurance are exempt from the entry fee and can choose whether to purchase Le Tai Wealth Card. If they don't buy a Le Tai card, they need to pay an extra house use fee in the monthly fee.