Hot spring resort
Hot spring resort (2 pieces)
In addition, the newly developed hot spring resort needs to establish its core competitiveness through innovation.
Editor of key ideas
How to realize the innovation of development mode? Combined with the summary of the above six classic development models, we put forward five key ideas:
The Development Road of "Hot Springs +X" in Big Hot Springs
Fully grasp the future development trend of hot spring resort and take the road of "hot spring +X" development.
Grasp the trend strategically, jump out of the industry barriers of traditional hot spring resorts to find the blue ocean, and realize 1+ 1 > by grafting hot springs with other industries. 2. This will be the general trend of the development of hot springs in resorts. Only from the above six classic models, we can see that the pioneers of China Hot Spring Resort grafted hot springs with external industries and achieved great success.
Therefore, in today's fierce hot spring competition, especially the emergence of several top hot spring development enterprises, in order to make a breakthrough, we must first grasp the future development trend of hot spring resorts with great foresight and strategically decide to take the road of "hot springs +X" (grafting hot springs with characteristic leisure industries) to develop large hot springs, thus jumping out of the level of traditional hot spring resorts fighting for hot springs themselves.
Make full use of the characteristics of hot spring bathing board
Through the integration of cultural themes and the innovation of bubble bath mode, the characteristics of hot spring bubble bath plate are fully realized.
The hot spring bathing plate itself is the core and most important part, especially for the newly-built hot spring resort. Only by making full use of the characteristics of the hot spring bathing plate itself can we build a strong market competitiveness with "X" (other characteristic leisure industries). Its focus includes the following two aspects:
First, the integration of cultural themes. The key to the competition of hot spring resorts is cultural competition. Digging deeply into the most distinctive local culture, fully integrating it with the concepts of hot springs and leisure, forming a unique and appealing cultural theme (resort name), and then fully deducing the cultural theme through hot spring products is the key means to create the characteristics of hot spring resorts. In the Gui 'an Hot Spring Resort project designed by Lv Wei Chuangjing, we put forward the concept of "Tang Fu under the World", which integrated the theme with the most valuable government culture in Fuzhou, and fully interpreted it through a series of government cultural experience products, forming a distinctive feature.
Second, the innovation of bubble bath mode. Hot spring bathing mode is the most fundamental foothold of hot spring bathing plate. To innovate the hot spring bath mode, we should not only fully interpret the cultural theme, but also pay attention to the perfect combination with the surrounding environment, even optimize and upgrade and even create a beautiful and unique environment. We should also pay attention to the application of auxiliary health care materials, health care methods and modern scientific and technological rehabilitation means to achieve sustainable innovation.
Maximize the comprehensive development value of hot spring resort.
Promote the development of characteristic leisure industry with hot springs, and maximize the comprehensive development value of hot spring resorts.
In the structure of "Hot Springs +X", this "X" is a variable, which refers to the characteristic leisure industry. In order to truly achieve the overall breakthrough of comprehensive development value, hot spring resort must give full play to the integration effect of hot spring leisure industry and form a breakthrough on "X". We believe that the choice of "X" should focus on three factors: first, whether there is enough market to support reasonable construction investment; Second, whether it can complement the advantages of hot springs and achieve a breakthrough in comprehensive income; Third, whether the site resources of hot spring resorts can be integrated and utilized.
However, which characteristic industries are hot springs suitable for grafting? What looks similar and what is seamless? How do hot springs promote these characteristic industries? How do these characteristic industries in turn grow hot springs? Detailed and systematic research is needed to form the final determination. The value of reproduction is limited, and the original "X" is the most valuable innovation.
Improve the overall quality of hot spring resorts.
The concept of scenic spot creation is introduced into the development of hot spring resorts to improve the overall quality of hot spring resorts.
We suggest that the concept of scenic spot creation should be introduced into the development of hot spring resort, and the construction and service of the whole resort should be improved according to the standard of a 4A or even 5A scenic spot, so as to create a better hot spring tourism experience for tourists, which will greatly improve the overall quality of hot spring resort. In this regard, many hot spring resorts have been in the forefront, such as Sun Moon Valley Hot Spring in Xiamen, Bishuiwan in Conghua and Jiahecheng Hot Spring Valley in Guangxi (all AAAA-level tourist areas). This concept should be valued and considered at the beginning of the construction of hot spring resort.
Advanced planning, planning and design guide development
Leading development with high-level planning and design is the key strategy to realize the innovation of development mode.
Due to the large investment and risk, the development of hot spring resort should pay more attention to the project planning and design before development and construction, and should attach great importance to two aspects:
First, the planning and design should conform to the characteristics of the hot spring project's own operation, and consider the planning and design from the perspective of operation to ensure the success of future operation.
Second, the planning and design should have in-depth research on the interactive relationship between tourism and leisure industry, especially hot springs and leisure industry, so as to go beyond the level of "doing hot springs on hot springs" and achieve qualitative take-off through "hot springs +X".
Development mode editing
Although the research summary of the development model of hot spring resorts is still very backward, a large number of pioneering hot spring resorts in China have actually achieved remarkable success through the innovation of development model in their commercial practice for many years. There are mainly the following six classic development modes:
Scenic spot mode
The so-called "characteristic hot spring scenic spot" mode is to create a unique hot spring bathing scenic spot to win the market. This is the most fundamental model for the development of hot spring resorts. The scale of such a hot spring resort is not necessarily large, but to a certain extent, it is creating modern hot spring culture, creating hot spring industry standards and leading the overall development of hot spring industry in China. The key is to use culture to package the theme or highlight the characteristics of natural landscape to form an experiential hot spring bathing scenic spot, which mainly includes two types:
First, a boutique hot spring scenic spot for the public. Take Imperial Hot Springs and Tianmu Hot Springs, the leading enterprises in China hot springs industry, as the representatives. Whether it is Yuquan Road, Taiyi Wuti, N VI, or Tianmu Zhenshan Hot Springs, Taiji Batang, Meiren Sirun Soup, Jiubu Liufa Wooden Soup Ceremony, and the "Summer Hot Springs" they advocate, they are actually creating and enriching modern hot spring culture. It is precisely because we are committed to creating a hot spring culture, excavating the connotation of hot spring health care and creating a hot spring lifestyle that Imperial Hot Spring and Tianmu Hot Spring have become industry benchmarks, not only winning the success of project development, but also successfully casting corporate brands, forming management teams and business models, making them have capital export brands and implementing national strategic expansion.
Second, high-end SPA scenic spots for niche people. Represented by An Baili Hot Springs in Kunming. An Baili Hot Springs took advantage of the regional advantages of Yangzonghai Tourism Resort in Kunming Port as a gathering area of high-end leisure and holiday products, emphasizing high per capita consumption rather than large-scale tourists, and was finally rated as "the first hot spring SPA in Asia", which achieved great success in development and operation. We judge that with the increase of high-end leisure consumers in China, An Baili SPA will become one of the most important development directions of hot spring resorts in the future.
Conference center mode
Hot spring+conference mode is the most common and successful development mode of hot spring resort, which can be divided into two modes: hot spring+large conference and hot spring+small and medium conference.
First, the "hot spring+large conference" model. Jiuhua Mountain Villa in Beijing is undoubtedly the most typical representative. It is keenly aware of the huge conference market in Beijing, makes full use of the integrated value of hot springs for recuperation and leisure, enlarges the articles on the integration of hot springs and conferences, and regards business meetings as the most important service. Perfect business and conference facilities (the number and scale of conference rooms are shocking), supporting full-time conference reception departments, and rooms, catering, entertainment, sports, health care, physical examination and shopping services that meet the all-round needs of conference guests, coupled with strong relationship marketing, finally make it a well-deserved "hot spring club capital" in Beijing. This hot spring metropolis model combines large-scale conferences and exhibitions with hot springs, and carries out various supporting construction and operation services around the metropolis. Conference and exhibition become the leading role, and hot springs become the supporting role, but it finally achieves a great breakthrough in the comprehensive development value of hot spring resources, which is a typical innovative model, but the huge scale of its conference market is the key to its success.
Second, the "hot spring+small and medium-sized conference" mode. Relying on medium-sized cities or provincial capital cities, this model mainly uses the leisure and health value of hot springs to attract small and medium-sized group meeting markets, which is the most basic development model of most hot spring resorts in China. Because the requirements for market scale, resource value, capital investment, site conditions and other factors are relatively low, it is also the most successful development model. However, the biggest problem with this development model is that the competition is fierce. Therefore, higher requirements are put forward for the theme positioning, product characteristics and management level of hot spring resort, especially for the marketing efforts with travel agencies as the main channel, especially for high-level planning from the beginning.
Paradise mode
The combination of hot springs and sports and leisure is also one of the most common development modes of hot spring resorts. On the basis of hot spring bathing, its core is to develop sports and amusement projects that meet the experiential and participatory needs of tourists, effectively enhance the overall attraction of hot spring resorts, extend the stay time of tourists and even improve the off-season operation of hot spring resorts, improve the per capita consumption level and achieve a breakthrough in overall development and operation. Here are four typical examples:
First, hot springs+water entertainment. Introducing the most popular water recreation project in the summer family market into the hot spring resort will make up for the lack of product development in this off-season in summer and play a very prominent role in improving the overall operation of the hot spring resort. Take Beijing Shuicheng Water Space, Guangdong Enping Jinjiang Hot Spring, which is known as "the first spring in China", and Zhejiang Wuyi Qingshuiwan Qin Hot Spring as representatives. A series of fashionable, dynamic and exciting water recreation projects, such as hot spring wave pool, hot spring rafting, hot spring swimming pool and water slide, have realized the hot summer operation of hot spring resort. This model has been proved to be one of the most successful development models, but the key to future competition lies in the continuous innovation of water recreation projects, which puts forward higher requirements for the investment scale and equipment renewal of water recreation.
Second, hot springs+golf. Taking Shanghai Sun Island Golf Hot Spring Resort, Beijing Longxi Hot Spring Golf, Huizhou Tangquan Golf, Guangxi Jiahecheng Hot Spring Valley and Tianjin Baodi Pearl River Dijing Hot Spring Resort as representatives, through the full combination of high-end hot spring SPA and golf, a high-end leisure classic combination product-hot spring golf is formed, which is a classic model for the development of top resorts. In this mode, the innovation and integration of culture is the key to improve the overall quality.
Third, hot springs+ski resorts. Take Qingdao Jimo Tiantai Hot Spring Ski Resort and Liaoyang Gongchangling Hot Spring Ski Resort as representatives. The combination of hot springs and the most fashionable and challenging skiing events in winter is a wonderful combination of health preservation and sports, which will form strong attraction and competitiveness, and the concept of "vibrant winter" has also emerged, thus effectively promoting the breakthrough of winter tourism. This model should be an important model for the development of hot spring resorts in northern China.
Fourth, hot springs+comprehensive amusement. Take Zhuhai Haiquan Bay as the representative. Combining the relatively static hot spring bath with various dynamic amusement projects, the combination of dynamic and static, and the combination of health, leisure and amusement experience can greatly enhance the overall attraction of hot spring resorts and improve their comprehensive income. With rare ocean hot springs as the core, Haiquanwan Resort consists of five-star hotels, mysterious island theme park, fisherman's wharf, theatre of dreams, physical examination center, Caribbean coast, sports club, outward bound training camp, golf project, leisure fishing area and go on road trip camp, which is the most functional project in China at present.
Hot spring resort
Hot spring resort
The super-large tourism and leisure resort with complete facilities was awarded the title of "National Tourism and Leisure Resort Demonstration Zone" by the National Tourism Administration. This model combines hot springs with diversified amusement projects to the extreme, thus generating great market attraction.
Fifth, natural hot springs+farmhouse music. The Hongxing Ping Hot Spring Resort in Suichang, Zhejiang Province, as the representative, is not only the only natural hot spring developed by fluorite mine in Suichang County, but also the only five-star hot spring farmhouse in Suichang. The resort also has a farming experience zone and an agricultural sightseeing park, which have different experiences in different seasons, including tea experience zone, bayberry experience zone, bamboo shoot experience zone, bansu experience zone, melon and fruit thinning experience zone and fishing experience zone. The vegetables in the resort are all grown by the old farmers themselves. No, it is worth mentioning that the resort has the original ecology such as bighead carp, catfish, whitebait and tiger fish in Wuxi River. , local pigs in Hongxing Ping, native chickens in Huangniling, cattle and sheep in Hushan, etc. There are countless rare mountains and lakes. This model combines hot springs with modern natural engineering, resulting in a huge local market.
Basic rehabilitation model
The core essence of hot springs to attract the market is health preservation. With the increasing number of sub-healthy people in society, people's demand for health preservation and rehabilitation is increasing. Combining hot springs with rehabilitation can best make it a big industry. Relying on hospitals, life science research centers and other institutions, giving full play to the role of medicine, life science and health management, combined with the application of modern physiotherapy technology, the health and wellness value of hot springs is deeply combined with a series of means such as daily physical examination, medical treatment, diagnosis, rehabilitation, recuperation and fitness to build a hot spring rehabilitation base, which can make a big contribution to the health and wellness of hot springs and obtain huge benefits. This model is represented by the four major rehabilitation physiotherapy centers in China and the famous hot spring in Asia-Tanggangzi Hot Spring Sanatorium.
Ecological manor model
This model is represented by Beijing Xiedao Resort. According to the model of "hot spring ecological manor", the organic integration of hot spring resources and ecological farm development will achieve dual goals:
On the one hand, it is helpful to give full play to the extended utilization value of hot spring resources, use geothermal energy to build greenhouses, develop high value-added species breeding projects and hot spring ecological agriculture projects, and promote the transformation of ecological agriculture from a single product economy to a service economy. On the other hand, the construction of ecological farm effectively improves the leisure environment of hot spring resort, and can also make use of the facilities carrier of ecological farm to create a unique hot spring bathing place. Taking the Beijing Blues Manor designed by Lv Wei as an example, through the artistic transformation of the greenhouse, it has become the core place of the hot spring bath center, with little investment but unique features, forming a mode of combining hot springs with ecological farms. This model is very suitable for developing hot spring resorts in non-construction land areas.
Community model
Because of the great value of hot springs in health care and tourism and leisure, they have created outstanding advantages for the development of real estate, especially in tourism real estate, and often can form great competitiveness in the real estate market with the characteristics of "health care and leisure", thus obtaining a very considerable return on investment. Therefore, the "hot spring+tourism real estate" model has become one of the most priority development models for most hot spring resorts in China.
Pearl River Dijing Hot Spring Resort, Chongqing Lanhai Tian Yun Hot Spring Resort, Xianning XX Hot Spring Resort (Lv Wei Chuangjing Design), etc. Are typical representatives of the hot spring holiday community model. The extensive combination of hot springs and tourism real estate has even formed a large number of large-scale hot spring resorts, hot spring towns, hot spring new towns (districts) and other projects, which has promoted the overall development of a large area. We believe that the development mode of "Hot Spring+tourism real estate" will remain one of the most important development modes of hot spring resorts in the future.