The packaging design of health care products is very important for the market performance of products and the impression of consumers. The following are some requirements to be considered when designing health care product packaging:
1. Compliance:
The packaging design of health care products must comply with local laws and regulations, including component identification, use and warning information. Ensure that the design contains the necessary legally required text and icons.
2. Product features:
Highlight the unique functions and selling points of the product. This can attract the attention of the target consumers by using eye-catching colors, graphics, shapes or brand logos on the packaging.
3. Clear the message:
Provide clear and easy-to-read information, including product ingredients, usage and dosage, applicable people, manufacturers, etc. Consumers pay more attention to the information of health care products, so the clarity and accuracy of the information is very important.
4. Integrity and security:
Pass the integrity and safety of products through packaging design. Adopt concise and professional design style to establish consumers' trust in products.
5. Selection of packaging materials:
Choose packaging materials that meet food safety standards to ensure that products will not be contaminated. Transparent packaging materials can let consumers see the appearance of products and increase their confidence in buying.
6. Color matching:
Color plays an important role in packaging design, which can affect consumers' emotions and feelings. Choose the color matching with the product nature and brand image to convey the correct information.
7. Anti-counterfeiting design:
Consider adding anti-counterfeiting design to the packaging to ensure the authenticity and safety of the products. This helps to prevent fake and inferior products from entering the market.
8. Repeatable sealing:
For granular or tablet health care products, the resealable packaging aims to facilitate consumers to take them anytime and anywhere, while maintaining the freshness of the products.
9. Environmental factors:
Choose environmentally friendly materials and mark recyclable or degradable information on the packaging to meet consumers' concern for environmental protection and brand's social responsibility.
When designing the packaging of health care products, considering the above factors comprehensively can not only meet the requirements of laws and standards, but also attract consumers and enhance the competitiveness of products in the market.
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