1. The relationship between the company and its franchisees is different: Tongrentang Direct Store belongs to the headquarters and belongs to the same capital, which is directly operated and centrally managed by the headquarters, while franchisees are operated by independent franchisees, but these franchisees must follow the regulations and standards of the company headquarters.
2. Different profit distribution: the profit of Tongrentang direct store belongs to the company, and the profit of franchise store is obtained by franchisees.