77.46% of college students' monthly living expenses 1000~2000 yuan, which is a reasonable consumption level. However, the proportion of college students below 1000 yuan is 1 1.97%, and the monthly living expenses below 1000 yuan are relatively tight consumption levels. Nearly 80% of the expenses will be used for meals and dormitory utilities, and the remaining 200 yuan will be allocated to study and education expenses, daily necessities, group building parties and so on. In addition, 10.56% of college students' living expenses will exceed 2,000 yuan, and 3.52% of college students can eat as much as they want, so it is inevitable that these students will not worry about eating. From the proportion of food expenditure, it is found that 7.75% of college students' living expenses account for 10% ~ 30%, so some of them can have at least 70% living expenses. According to the savings report, 65% of students will save, but their consumption level in shopping and entertainment will not be limited by too much money. After all, the amount saved is most likely the living expenses of students.

2. Cognition of consumption.

With the continuous popularization of the Internet, the improvement of social living standards and the improvement of working people's living pressure, various life tips came into being, such as flowers, borrowing flowers, white stripes and so on. But I don't think we need this kind of loan service as college students, but the questionnaire survey shows that the proportion of students who use these services is as high as 50%, and statistics show that when you want to buy a commodity that exceeds the living expenses budget, there are not a few students who choose to overdraw their living expenses and use these services, accounting for 365.44%.

Analysis of College Students' Consumption View after 00

Analysis of College Students' Consumption View after 00

In this regard, I would like to make the following suggestions:

1. For college students, it is necessary to establish their own reasonable consumption concept and treat their consumption rationally. As a pure consumer, most college students depend on their families for their financial resources, so their consumption should take into account the family's economic situation, parents' affordability, and have some self-control, so don't blindly fall into the misunderstanding of perceptual consumption.

2. College students should also have a sense of consumer rights protection. When they enter the university, they have begun to gradually integrate into the society. In society, all kinds of illegal acts of deceiving consumers are repeatedly prohibited. Facing the complicated society, college students should learn to safeguard their legitimate rights and interests.

Through questionnaire survey and questionnaire analysis, we can easily find that the consumption of contemporary college students is diversified, which also has many advantages:

1. Students have a good sense of saving, and 65% of them said they would save. Of course, there will also be cases where students have a sense of saving, but the living expenses are really not allowed, so in general, students' awareness of saving has improved significantly after 00.

2. Students have a strong sense of social responsibility. When asked whether they would donate their pocket money to public welfare undertakings, as many as 90.03% said they would. This is a huge bright spot compared with the post-80s or even post-90s generation, which is closely related to the cultivation and construction of China's socialist patriotic thought. As college students, they are the primary cultivators of these ideas.

In a word, every college student has his own special consumption concept and behavior. On the one hand, they have strong consumer demand, on the other hand, they have not achieved economic independence, and their consumption is greatly restricted. The contradiction between the advanced consumption concept and the lagging consumption strength makes the consumption of college students present a different overall situation. The consumption of college students is influenced by all aspects, and it will also affect all aspects. Only with the joint attention and efforts of students, families, schools and society, the consumption level of college students will become better and better and more reasonable.