build
Network convenience store is the reconstruction of traditional convenience store retail format. Based on the urgent convenience demand of consumers and large-scale online shopping demand, through the combination of traditional convenience store Hualian and e-commerce, the products and services of Shenzhen Hualian e-commerce mainly include Hualian online convenience store, Hualian convenience shopping machine and Hualian online mall. Use the combination of "convenience store+e-commerce" to establish retail and service terminals in living communities to meet the daily needs of consumers. Hualian intelligent terminal effectively maintains offline interpersonal network, brings stable customers to convenience stores through value-added services, and improves consumers' loyalty and stickiness to convenience stores.
Hualian online convenience store provides users with four kinds of convenience needs, and the time is convenient: come at any time and buy at any time; Convenient purchase: quick search and quick transaction; Convenient service: trivial and complicated things are all arranged and worry-free; Convenient distance: you can see it when you go out, and you can find it on the street, providing the most convenient goods and services.
In order to better serve consumers, Hualian online convenience store provides free Wi-Fi access, bar leisure, online purchasing and other services, so that residents can meet their daily needs without leaving home, and strive to create a "three-minute convenience life circle" to comprehensively improve the convenience of urban life.
service function
1, Wi-Fi access, unlimited communication.
Wi-Fi is a wireless network technology, which can support all mobile terminal devices that support Wi-Fi, such as computers, mobile phones and platform computers. Through Wi-Fi, users can access QQ, send emails, send Weibo and a series of online behaviors.
2. Value-added services and fashionistas
At present, online value-added services in Hualian.com include mobile phone recharge, game card recharge, air ticket reservation, hotel reservation, movie ticket reservation, performance ticket reservation, scenic spot ticket reservation, driving school registration, online car rental and so on. Consumers only need to touch the screen, just like using a smart phone, all operations can be completed in a snap of their fingers, eliminating the trouble of waiting in line and not knowing the computer.
3. Pre-order goods, unlimited expectations
Provide purchasing list of overseas commodity catalogue. Consumers can choose their favorite goods for pre-order and pick them up directly at convenience stores.
4. Convenient service and happy life
Convenience stores provide many convenient offline services, including express delivery, laundry, printing, accreditation and other services.
5, bar leisure, flying mood
Consumers can enjoy the afternoon summer sunshine, a cup of coffee and a magazine in the bar area to relieve their work pressure and enjoy the beautiful afternoon sunshine; You can chat in the bar lounge.
6, bento cooked food, delicious tongue tip
Introduce famous snacks and bentos from Taiwan Province Province, and change products according to different seasons.
7. Preferential promotion and considerate service
Weekly specials allow you to enjoy the most valuable shopping.
Online convenience stores provide free boiled water, and you can also make instant noodles and coffee with boiled water.
8, home delivery, caring service
Online convenience stores provide free door-to-door service, and you can buy the goods you need without leaving home.
9, drinking water in the microwave oven, peace of mind.
Hualian online convenience store provides free microwave heating service and can enjoy steaming delicious food anytime and anywhere.
10, 24-hour professional retail service
Shenzhen Hualian E-Commerce Co., Ltd. was initiated by Tianjin Hualian Department Store Enterprise Management Co., Ltd., a subsidiary of Hualian, and invested by many companies.
Company logo
Established a new retail service company, headquartered in Hualian Building, No.2008 Shennan Middle Road, Futian District, Shenzhen. This paper aims to use the advanced e-commerce platform, integrate the Hualian system all over the country and the shopping malls, supermarkets and convenience stores that are willing to join outside the system, create a brand-new online and offline O2O business model, and strive to make Hualian, a totem brand full of national genes and numerology, glow with vitality in the new era!
Shenzhen Hualian E-commerce will completely change the traditional retail sales model, rely on brand-new technology, and adopt a new retail business model that combines physical store franchise channels with network and terminal equipment services to bring high-quality goods and convenient services to consumers.
At present, the self-owned products of Shenzhen Hualian e-commerce include Hualian online convenience store, Hualian convenience shopping machine and Hualian online mall. Through the O2O(Online to Offline—-) model, we can truly realize the seamless and perfect combination of convenience stores and e-commerce, and create a "three-minute happy life circle" for consumers.
With the development of localized micro-e-commerce, the online and offline connection between network information and physical objects has become closer and closer. O2O combines offline business opportunities with Internet technology, making the Internet a front desk for offline transactions, allowing online and offline access to people's lives, better providing online and offline consumers with the best shopping experience, effectively solving e-commerce problems in traditional industries, and becoming the last platform for e-commerce and logistics distribution. The integration of physical stores and e-commerce not only meets the needs of consumers.
Shenzhen Hualian E-commerce completely breaks the traditional retail model and traditional e-commerce model through the close combination of online and offline commodity sales models, and promotes offline through Hualian online convenience stores. Hualian convenience shopping machine (divided into upper and lower screens; The upper screen is an advertisement and the lower screen is a diversified value-added service application); The commodity sales of Hualian Online Mall are integrated and closely combined. Through Hualian Online Mall, consumers' purchasing needs can be met, and then online sales channels can be opened up, and a huge membership base can be established. On this basis, the business scope can be expanded, and the number of members can be increased. Finally, it will become a diversified platform for comprehensive services of chain communities, thus providing consumers with the best shopping experience and life service, and creating a one-stop happy life experience store for customers. [ 1]
basic document
Company name: Shenzhen Hualian Electronic Commerce Co., Ltd.
Foreign Name: Shenzhen Hualian Electronic Commerce Co., Ltd.
Company nature: limited liability company
Headquarters: Shenzhen, China.
Date of establishment: 20 12,1June 5.
Business scope: e-commerce, daily necessities, stationery, hardware and electrical machinery, electronic goods, business information consultation, game software development, etc.
The development of history
In 1980s, the Ministry of Commerce invested 65.438+0.5 billion yuan in 654.38+04 coastal open cities to support and help local governments to build Hualian Department Store. 1989 12.26, the inaugural meeting of the National Commercial Building Group was held in Tianjin, and the "National Hualian Department Store Group Headquarters" was born.
1995, the headquarters of the National Hualian Department Store Group was issued by the former Ministry of Commerce, and the trademarks of Hualian and Hualian Department Store were registered in the State Trademark Office successively. Trademark approval services include department stores, hotels, logistics, clubs and other industries and formats. It provides legal support and policy guarantee for the operation of member units in this region.
1In June, 1997, Li Lanqing, former member of the Standing Committee of the Central Committee of the Communist Party of China and Vice Premier of the State Council, met with the representative of the All-China Hualian Group in Beijing in Zhongnanhai. He said, "With the approaching of the WTO, international commercial capital has poured into the China market, and we want to make Hualian Department Store a national brand."
With the progress of the times and the gradual improvement of the market-oriented mechanism, the headquarters of Hualian Department Store Group is facing many difficulties such as market-oriented operation and brand maintenance. It is in this context.
On February 25th, 2004, Hualian Group held the second executive meeting of the 17th session in Langfang, authorized its headquarters to register and establish "Tianjin Hualian Department Store Enterprise Management Co., Ltd.", and transferred Hualian and its trademarks to Tianjin Hualian Department Store Enterprise Management Co., Ltd., which provided legal support and guarantee for further integrating Hualian resources and managing Hualian and its trademarks.
On June 7th, 2004,165438+1October 7th, the group held its first general meeting of shareholders, adopted the articles of association, and elected the board of directors and the board of supervisors. At this point, the trademark of "Hualian Department Store" has a standardized holder, embracing the intangible assets carefully built by Hualian People 18 years and enjoying a good reputation at home and abroad.
From June 2065438 to June 2002, Hualian Department Store Enterprise Management Co., Ltd. initiated a number of companies to invest in the establishment of Shenzhen Hualian E-commerce Co., Ltd. This paper aims to use advanced e-commerce platform, integrate the Hualian system and shopping malls, supermarkets and convenience stores outside the system all over the country, create a brand-new O2O business model combining online and offline, and strive to make Hualian, a totem brand full of national genes and numerology, glow with vitality in the new century.
build
With the improvement of people's living standards, a single shopping model can no longer meet the growing needs of consumers. In order to adapt to the expanding consumer market, various new shopping models emerge one after another. B2C is a very successful example: according to statistics, the online shopping transaction volume in 20 1 1 year reached 773.56 billion yuan, which is only the tip of the iceberg compared with the offline 10 trillion retail market. This shows that the Internet consumer market still has great development potential. But at the same time, the entry threshold of B2C is very high. Therefore, entrepreneurs and capital markets are looking for the next mode of e-commerce.
At present, the proportion of service industry in GDP is higher than that of physical goods. In the next five years, the country will further increase the proportion of service industry in GDP. Experts predict that if the online sales of physical goods can reach 500 billion, then the online sales of life services can reach 1 trillion. Life service products are more easily accepted by consumers, such as various group buying websites, which consume not only physical objects but also services. This mode of online payment and offline service has been accepted by more and more people.
A new e-commerce model-O2O came into being: it combines offline business opportunities with Internet technology, making the Internet the front desk of offline transactions and bringing online to offline into people's lives. As a new mode combining offline commerce with Internet, this mode has effectively solved the e-commerce problems in traditional industries and become the last mile platform for e-commerce and logistics distribution. It is this favorable opportunity for the development of the current e-commerce market that Shenzhen Hualian E-commerce Co., Ltd. was established.
core product
The products and services of Shenzhen Hualian e-commerce mainly include Hualian online convenience store, Hualian convenience shopping machine and Hualian online mall.
The store is the propaganda and logistics terminal of e-commerce. According to the customer's order, the distribution center delivers the goods to the store in a centralized way, and the customer picks up the goods or delivers them to the door. Store physical goods mainly meet the immediate and urgent needs of customers. The website mainly sells supermarket goods, which meets the needs of customers to buy in large quantities. Hualian convenience shopping machine provides consumers with a number of convenience value-added services.
Hualian Online Convenience Store focuses on commodity sales and convenience value-added services, and its business scope includes daily business such as snack food, microwave cooked food and frozen drinks.
Hualian e-commerce photo album (6 photos)
Products, while providing bar leisure, free Wi-Fi access, commodity pre-order and other convenience services. Hualian online convenience store not only has the function of ordinary convenience store, but also highlights the word "net" Consumers can not only enjoy the free Wi-Fi network in the store, but also pick up all kinds of items purchased in Hualian Online Mall at any Hualian Online Convenience Store and enjoy all kinds of life services.
Hualian convenience shopping machine is carefully developed by Hualian scientific research team. It adopts touch screen technology, RFID technology, advertising simulcast system and cloud computing technology, integrates various value-added services for residents, solves the timely online consumption demand of consumers, effectively increases the loyalty and stickiness of convenience stores, and brings considerable benefits to online convenience stores. Hualian convenience shopping machine is different from ordinary terminals, but integrates shopping malls, convenience services and various value-added services. Through it, consumers can easily get all kinds of preferential information and buy the goods they need. Hualian convenience shopping machine is simple to operate and easy to use, and consumers can easily meet various network needs.
Hualian Online Mall is a purely self-operated B2C website, providing consumers with a large number of supermarket goods. Consumers can pick up the goods directly at Hualian online convenience store, and Hualian online convenience store can also deliver the goods to customers to ensure that the goods reach customers safely and quickly. In addition to the current B2C mall, Hualian E-commerce will also vigorously develop a community-based online mall in combination with the SNS model, so that the services of Hualian E-commerce can spread all over the community, and at the same time provide consumers with the best shopping experience and enjoy the beautiful life brought by technology.
Development advantage
The O2O era in which the virtual world interacts with the real world today is due to the innovation and structure of the real world business society based on economic globalization.
Create a virtual world (Internet and mobile Internet). At the same time, the virtual world has developed for so many years, and many activities in the real world (such as social, business, information sharing, marketing activities) are simulated in the virtual world, which develops faster. Therefore, the rapidity of the virtual world in turn affects and permeates the real world. With the negative influence of virtual world on the real world, today's society has entered the era of self-media. The strict definition of the so-called self-media is: "We Media is a way for the general public to understand how to provide and share their own facts and news after strengthening digital technology and connecting with the global knowledge system." There are a large number of online media, and most of the owners are grassroots. The concealment of the network gives netizens the space to "do whatever they want".
According to the development status of e-commerce market, Shenzhen Hualian E-commerce Co., Ltd. adopts O2O(Online to Offline—-) mode, which has great development advantages:
First, the advantages of online and offline are perfectly combined. Through the convenience shopping machine of Hualian, the online consumption of Hualian is combined with the offline service, and the Internet is perfectly connected with the convenience store of Hualian Network, thus truly realizing the Internet landing interpersonal network. Let consumers enjoy offline intimate service while enjoying online preferential prices.
Second, increase customers' trust and happiness. Buying services in Hualian online convenience store through Hualian convenience shopping machine will not only bring people to the convenience store, but also stimulate consumers to buy goods in the store and increase the business of the store. Intimate service can make consumers truly realize convenience and create a "three-minute happy life circle" for consumers.
development tactics
First, the development model: trinity, closely integrated
Shenzhen Hualian E-Commerce Co., Ltd. thoroughly broke the traditional retail model and traditional e-commerce model through the close combination of online and offline commodity sales models, and promoted it through the offline convenience stores of Hualian Network. Hualian convenience shopping machine (divided into upper and lower screens; The upper screen is an advertisement and the lower screen is a diversified value-added service application); The commodity sales of Hualian Online Mall are integrated and closely combined. Through the online shopping mall to meet the needs of family procurement, and then open up online sales channels, establish a membership base, and on this basis, expand the business scope, increase the number of members, and finally establish a comprehensive service platform for chain communities, so as to provide consumers with the best shopping experience and life service.
Second, products and services: focus on professionalism and excellent quality.
Products and services are the soul of enterprise development. Only with high-quality products and services can customers always maintain a high degree of trust and loyalty to the enterprise. Hualian E-commerce always puts the needs of consumers in the first place in a professional manner, and provides the best service to consumers in the principle of "customers are God". First of all, ensure that all goods are genuine licensed products purchased from formal channels, and consumers can use them with complete confidence; Secondly, any goods and services purchased in Hualian Online Mall can be picked up or distributed free of charge in Hualian Online Convenience Store; Finally, for any product comments or questions, the company promises to be responsible to the end.
Third, the talent strategy: knowing people and being good at their duties.
At any time, talents are an essential factor for the development of enterprises, and talents are called "living resources" of enterprises. Hualian E-commerce cherishes every talent and gives full play to individual abilities based on the principle of "knowing people and being good at their duties". At the same time, the enterprise insists on being the first person and puts the improvement of employees' literacy in the first place. Hualian e-commerce is well aware of a service-oriented enterprise, and only high-quality employees can provide better services to customers. At the same time, Hualian E-commerce has a perfect promotion system, and every employee can fully demonstrate his ability in a position suitable for him.
Fourth, team building: "six hearts" and create brilliant.
Based on the concept of "no perfect individual, only perfect team", the company attaches importance to team building. Hualian e-commerce team adheres to the following principles: determination to do big things and patience to do small things; Leaders are enterprising, dare to undertake, and executors have a sense of responsibility and stick to it; Treat guests with sincerity and colleagues with love. In the Shenzhen Hualian e-commerce team, every employee strives to do his own job, give full play to his personal expertise and make the team perfect.
Development concept: people-oriented, science and technology to promote enterprises.
Technology influences the present and creates the future. The role of science and technology in our life is becoming more and more obvious. It affects our way of life and even our cultural concept. Science and technology are becoming the driving force of economic development. Companies adhere to the "people-oriented" development philosophy, always take consumer demand as the first driving force for development, constantly pursue products and services, enhance the ability of independent innovation, and integrate technology into services. We always adhere to the sustainable development strategy of "developing enterprises through science and technology", operate enterprises in a scientific management way, serve the society and make contributions to the development of society.
Management mechanism: everyone manages and operates harmoniously.
Management mechanism is the soul of an enterprise, and a good management mechanism can make the enterprise develop rapidly in the right direction. Hualian's e-commerce management implements the system of "everyone's management", that is, employees are changed from "managed" to "managers", so that everyone has the spirit of "master", considers himself as the master of the enterprise, and allows everyone to agree with the goal, and finally realizes unified management and unified action to ensure the harmonious operation of the enterprise. In addition, in order to improve the management mechanism, international management and operation teams from Taiwan Province Province and Hongkong have been specially introduced to create a one-stop happy life experience store for customers.
corporate culture
Spirit: Technology, integrity, service and quality * * * Design products and services with consumers as the center * * *
Vision: Online and offline leader in retail industry.
Mission: Advocate a happy life and bring users a convenient and pleasant shopping experience.
Values:
Responsibility: responsibility is above all else, and service creates value.
Enterprising: Exceeding customers' expectations and realizing personal value.
Innovation: Break through tradition, innovate for users, and pursue better quality and service.
Openness: Willing to share and communicate, believing in team strength [2-4]
Business philosophy:
Putting people first and improving consumers' quality of life
Pay attention to the market and improve the quality and service quality.
Look around the world and become a proud brand of the nation.
corporate vision
Since the implementation of the reform and opening-up strategy in China for 30 years, domestic economic growth has been strong, infrastructure and ecological environment construction have made great progress, people's lives of all ethnic groups have been continuously improved, and social and economic development has stood at a new historical starting point. With the continuous improvement of people's living standards, the demand for various commodities is also increasing. In order to meet the increasingly personalized needs of consumers, Hualian E-commerce is willing to carry out more extensive and pragmatic cooperation with countries all over the world, tap the potential of cooperation, expand cooperation channels, innovate cooperation modes and enrich cooperation contents, and build Hualian online convenience store into the first brand in retail industry. At the same time, it will develop into a national brand with distinctive personality, fully meet the consumption needs of different countries and regions with different characteristics and preferences, and build a world-wide national brand belonging to China.