2. It is difficult to make a profit by collecting the house fee.
3. The cost of venue and personnel has increased.
4. There is no innovation in marketing mode.
5. Customer viscosity cannot be established.
There are few passengers from Monday to Thursday, so it is difficult to find customers.
The competition in KTV industry is becoming more and more fierce, and the management of KTV is becoming more and more difficult. In addition to management, we must work hard on management. Then how to work hard in business and help improve performance?
1, change the marketing model, how to make customers recharge their consumption?
Guiding customers to recharge their consumption can improve the cash flow of merchants, bind customers to your store and reduce customer turnover. Gift marketing can be used to guide customers to recharge, that is, "recharge 2000 and send gifts worth 2000."
It is very tempting for consumers to send high-value boutique gifts through recharging. For the realistic psychology of consumers, most customers are very willing to recharge, because recharge can be used for consumption and gifts. For them, it is equivalent to giving a product of 2000 yuan, which is a real big discount. Who doesn't want to take advantage of this big discount? You can also use cashback to guide customers to recharge. The minimum recharge is set at 1000, and 50% will be cashed back if there is consumption (the cashback amount is determined according to the operating cost of the store). Cash back can only be returned to cards, not cash. The reason for this is to bind customers and increase their consumption stickiness.
2. Let KTV no longer make a profit only by collecting room fees.
It is difficult for KTV to survive if it only earns one room rate, and it is ok if every room is full, but are you confident to ensure that every room in your KTV is full every day? If you only have five KTV rooms, more than three customers can make money every day, because the remaining two rooms also cost money. Therefore, it is difficult to make a profit by collecting room fees, so it is necessary to engage in some marketing activities, and the income from increasing turnover can also increase the profit of drinks.
(1) Through the "Give as much as you spend" activity, 1000 can give gifts worth 1000. This activity has a great temptation to consumers. Although your peers are offering discounts, they can't beat your "give as much as you spend" because discounts are too common for consumers. For them, discount is just a routine. But "give as much as you spend" is a gift you can get, a real discount and very attractive to customers.
(2) And set up a consumption lottery link, as long as the customer's consumption reaches 666 yuan, they can participate in a lottery. The lucky draw is set up to improve customers' experience of participating in the event, let them feel the happy atmosphere after winning the prize, and let customers actively participate in the event. Prizes in the lucky draw can be given out, such as "free wine coupons", "30% discount wine coupons" and "2-hour free singing coupons", and these coupons can be obtained only by spending 666 yuan in the lucky draw, which will make customers feel that the coupons are hard to come by, rather than being distributed casually. If you give it to customers casually, they will not pay attention to the use value of coupons, so getting coupons through lottery will make customers cherish the value of coupons and use them again in stores. When customers use these coupons, there will be consumption expenditure of other products, and the income and profit of the store will increase.
3. Develop more service functions to meet customers' diversified consumption and increase customer stickiness.
(1) Opening the reservation and reservation function is also time consumption in the current consumer market, and customers will consume products from all walks of life within the consumption time. Therefore, if customers have time to go to KTV, they need to make an appointment to arrange their own spending time reasonably. Without this service function, customers can't arrange their time well, so they will arrange their time for other consumption.
(2) integral mall opens consumption, and you can get 1 points for spending one yuan. When the points reach a certain number, you can get the products with corresponding points. Just like integral mall, all the phone bills you spend are converted into points, so that you can accumulate some loyal customers. On the one hand, it is convenient for merchants to manage their customers. You can convey the promotion information of the store to customers through customer short messages, so that customers can know and let old customers know the information of participating in the activities first. This is also one.
It is not difficult to find customers by combining all walks of life.
Why should we unite with physical stores in other industries and substitute resources in other industries? Redeem your KTV coupons or promotional information for restaurant promotions or coupons. Customers who eat in the restaurant see the KTV "give as much as you spend" activity in your store and decide to play after dinner. Such resource replacement can prevent customers from coming to other stores and reduce customer loss; It can help the store drain and tap potential customers. In this way, customers who consume in other industries are also your potential customers, so it is not difficult to find customers with so many customers.
As long as the turnover of KTV increases, the remaining problems will be solved. Want to know more private messages? I am 180262722 15.
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