Set suspense and arouse wishes. Here, let's take Luo Yonghao as an example. In its countdown report, "fill in the blanks" is used to set suspense, arouse users' desire for exploration and stimulate users' interaction. For example, if it is not the most popular in the whole network, how can tens of millions of people squeeze into one room to buy things? Leave it blank. Will you fill in the words yourself after seeing it? Or curious, what is this word? Why don't you go to the studio? Once people can have such an idea, they are worried that no one will go into the live broadcast room to watch it.

2.

To make it clear at the outset, this product is different from the suspense notice set in Luo Yonghao's first live broadcast. If the anchor has enough fans, it can be clearly released in Weibo at the beginning of the live broadcast of the product. At this time, there is no need to set suspense in the preview, because fans who care about you may just need to preview a product in the preview, so after the live preview is released, it will attract very accurate viewers to enter the live room to buy products.

3.

Pay attention to the highlights, and the unique notice will make people lose their interests.