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Poster Font Selection —— How to Choose Font in Advertising Design
What font does the poster use? Question 1: What font is the best for the dark background of the poster? What font or color did you say? It depends on your color and content requirements.

Question 2: What is the most commonly used font in posters? headline news

Comprehensive art institutions

Wen Ding advertisement ti

Hanyi rhombus

Wang's poster style

Wanghan Zongguan

Internal text

Microsoft YaHei

Fine contour

blackbody

or

Song dynasty, fine and bright.

About the poster:

The name poster originated in Shanghai. In the past, posters were used in plays, movies and other performances or ball games. Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea". Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama.

Question 3: What font do posters usually use? Headlines.

Comprehensive art institutions

Wen Ding advertisement ti

Hanyi rhombus

Wang's poster style

Wanghan Zongguan

Internal text

Microsoft Hu Ya Company

Fine contour

blackbody

or

Song style, fine and clear style

Question 4: What font do you usually use to make posters? If it is a hand-painted poster, POP font is very common, if it is made by computer. Commonly used fonts are nothing more than Songti, Bold, Huawei, Fanghua, Round and Caiyun fonts. However, if it is made by computer, it is recommended to download some fonts online. If you are not sure what font to use, try more!

Question 5: What font does the old China poster use? There are many fonts imitating the Song Dynasty here. The first time I saw such a poster, I knew that regular script was obviously regular script. This poster has several fonts in scarlet letters on a white background. There are regular script, bold font, song style, imitation song style, hollow bold font, running script and so on.

Question 6: Are there any beautiful fonts that can be used to design posters and the like, and they should be novel, as shown below:

Question 7: What font is better for the 2nd anniversary poster? Bold or official script.

Question 8: What is the font on the poster? Is really easy to mo and black:

Question 9: Depending on what kind of poster it is, find a better font name that can be used on more formal posters. Enter "font download" directly on Baidu and compare it in the font material library. You will usually find satisfaction.

Question 10: What software is good for making posters? The best fonts look good. Generally, posters use Photoshop, CDR or AI. You can download fonts as needed, and then copy them to Fonts in Control Panel for use.

How to choose the font for posters? introduce

If the picture is the skeleton of the poster, then the font is the blood of the poster. For a poster work, it is very important to choose what font.

For many artists who are just getting started, it is a headache to choose what font. Today, the seniors made a special trip to choose fonts for everyone.

What font do you choose?

1. Rough and fine

Thick strokes are thick, thick and powerful; The details of strokes are fine, light and delicate, which is the most direct and simple impression.

A thick stroke font will visually form a high-density text block. Because the strokes are bold, the negative space of the font will be reduced, and the visual area will be aggravated, resulting in a sense of depression, which in turn will make the text form the visual center of gravity and produce emphasis.

Therefore, bold characters are often used in titles and slogans, which occupy a conspicuous position and produce an emphasis.

Fine-stroke fonts are getting lighter and lighter in the visual area. After reducing the visual area, the negative space of strokes increases, the structure appears sparse and scattered, and the smaller visual components will not make readers feel oppressive.

2. Curves and straight lines

The straight stroke direction of the font gives the font strength or elasticity.

Straight lines represent strength, determination, courage, openness, simplicity and boldness, but they may also mean rigidity and paranoia.

The straight line endows the font with masculine temperament, and the curve represents the feminine side, which is inclusive and smooth.

straight

The example in the figure below shows that thick strokes and sharp lines make the font have an unquestionable fortitude. Without curves, there is no room for manoeuvre.

bend

Most fonts are not composed of simple straight lines or simple curves. They are straight and curved. Only when there are curves and straightness can we be both rigid and flexible, powerful and elastic.

For example, the beginning and turning point of the regular script in the Northern Wei Dynasty is like cutting gold and breaking jade, which is neat and neat. The whole font looks tall and straight, vigorous and heroic, with beautiful curves on the left and right, more rounded and more elegant.

3. Loose and rigorous

Writing in daily life is relaxed and lively, with a kind of unrestrained beauty. And the books in the temple, cast in Zhong Ding, or written in Fu Zi, are handed down to later generations, which has a kind of rigorous and dignified beauty. The essential difference is that the structure is loose and rigorous.

Naive and lively is the nature of teenagers, children's world is not bound by too many rules, and children's fonts are also immature and lively. Therefore, loosely structured handwriting is often used in children's themes or relaxed and humorous reading environment.

4. Simple and complex

The simplicity and complexity mentioned here are not simplicity and tradition, but the complexity of stroke details. For the simplest example, the details of serif are relatively more complicated than those of non-serif, and the song style is also more complicated than that of boldface.

The complexity and simplicity of fonts also represent the trend of classical and modern to a certain extent.

simple

Diverse

This is the end of the article. Designers are cultivated bit by bit. Keep learning a little every day and make a little progress. We are a little closer to the designer!

If the article is helpful to you, please pay attention to the fact that designers learn a little knowledge of art design from seniors every day and share it with friends who also love design and learning. Sharing what is useful to everyone is the supreme virtue!

How to choose fonts in advertising design How to choose fonts in advertising design? Font is an artistic language. In the process of poster design, the application and display of fonts are often indispensable, because these fonts can convey the emotional appeal of poster design to a great extent. The choice of font should be determined according to the design content of the poster. When choosing a font, you should consider its size. It should be able to give people the strongest visual impact in the shortest time, so as to attract people's attention better.