Xichang is rich in eco-tourism resources. Xichang is an important node of the Great Shangri-La Tourism Link and the Sichuan-Yunnan Tourism Golden Line, and is the core area of sunshine holiday tourism in Panxi area of China. Located at an altitude of 1500m, it is most suitable for human habitation, with an annual average temperature of 18℃, annual sunshine of more than 2,500 hours, annual oxygen production of 95%, and excellent air quality for more than 360 days. There are many scenic spots in and around Qionghai-Lushan Mountain, Luoji Mountain, Lugu Lake, Lingshan Temple, satellite launch base and so on. It has been rated as one of the five most beautiful health resorts in China, the most desirable tourist destination in China and one of the ten most worthwhile small cities in China.

The popularity of this city has been greatly improved. In 20 17, it was awarded the title of "Charming China City", which is the most popular charming city for the audience. In 20 18, it won the first place in the annual charming cultural tourism development potential city, and held the "Charming China City" cultural tourism Expo and settled in Xichang permanently. In 20 19, it was awarded the first batch of "Tianfu Tourism Counties" in Sichuan Province, and the city's popularity and influence were further expanded.